Led the global Isotank container business development and strategic alliance building with Royal Den Hartogh Logistics, Netherlands. Benchmarked global business practices, pricing, know-hows, systems and organizational management.
Executed strategic initiatives in investing new tank containers (800 tanks at $12m investment).
Board member representing Daelim in both PMC and UPP JVs.
PMC: Implemented changes on JV governance, marketing restructuring, sales performance and stakeholder management in 2022 and afterwards.
UPP: Strategic advice and negotiations with SKA from expert upstream and downstream viewpoints (brent crude, naphtha, LPG and polymer marketing skills).
Oversaw trading of naphtha, gas oil, propylene, HDPE, LLDPE, PP and aromatics. Strengthened distributor networks and drove pricing strategy under volatile markets (esp. PP physical hedging with derivatives in DCE).
Executed new business development of Higer EV bus trading and private equity investment (achieved operating profit 3.5 billion won, injected $10 billion won into MC Partners equity with a successful ROE expectation in 2026).
Led Southeast Asia regional marketing, trading, and logistics. Managed credit lines with major banks around $700m. Maintained relationships with global national oil corporations in Abu Dhabi, Kuwait, Qatar.
New business developments in gas oil distribution, lubricant oil additives and studied new opportunities.
Naphtha trading reached highest at 1.3m mt in 2012 (revenue 1.7 trillion won, profit margins $10 million FOBs from ADNOC, KPC, Aramco, Qatar).
Led global marketing and sales for HDPE and mLLDPE products to 95 countries including China, Asia, Americas and Europe. Initiated a new marketing entity set-up in China in 2007 and managed overseas entities in China, Vietnam and Singapore.
Held roles in sales and marketing in polymers (HDPE, metallocene LLDPE).
Engaged in DL Chemical restructuring in establishing YNCC, PMC, KRCC.
Developed a new chemical B2B company in Daelim group.
In charge of procurement for chemical CC&A.
Petrochemical industry professional with 29+ years of progressive leadership at Daelim. Involvement in JV Governance in PMC and Ulsan PP since 2020. Deep involvement in JV governance and BOD leadership with global partners including LYB, SKA, Saudi and Kuwait shareholders. Extensive expertise in global marketing and trading of naphtha, olefins, polyolefins and logistics for polymers and liquid chemicals.
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