Eric (백승배) Baek
Independent Business Development Consultant
Experience
Mar 2025 - Present
11 monthsIndependent Business Development Consultant
- Supporting technology companies with go-to-market planning, partner engagement, and enterprise sales strategies in Korea.
- Conducting market research, channel development, and sales enablement projects for SaaS and hardware solution providers.
- Managing outbound engagement and user onboarding roles.
May 2022 - Feb 2025
2 years 10 monthsKorea, Republic of
Country Manager, Sales & Business Development
HTC Vive
- Pioneered lead generation strategies through integrated digital campaigns, industry networking, and trade show showcases.
- Architected vertical-specific market penetration strategies targeting government, military, and education sectors.
- Implemented BANT qualification methodology to optimize pipeline conversion efficiency.
- Orchestrated customized XR demonstrations and solution proposals tailored to clients’ operational needs.
- Established thought leadership by actively engaging in VR and Metaverse professional communities.
- Delivered technical consultation leveraging user experience insights and case studies.
- Led business development initiatives for HTC’s Private 5G solution, G-Reign, positioning it as a mission-critical connectivity platform for enterprise and government XR deployments.
- Drove VR HMD hardware sales by aligning customer needs with tailored device offerings, ensuring optimal user experience and operational reliability.
- Designed upselling and cross-selling frameworks to maximize customer lifetime value and enhance solution adoption.
- Utilized Salesforce CRM proficiently for opportunity management, pipeline tracking, and effective sales process execution.
- Expanded market presence through strategic channel partnerships and e-commerce integration.
- Delivered reliable and accurate quarterly forecasts, contributing to stable business performance.
- Fostered cross-functional collaboration among marketing, presales, and technical support teams to enhance customer acquisition and retention.
- Implemented continuous feedback mechanisms driving product and process improvements.
Jan 2020 - Jan 2022
2 years 1 monthKorea, Republic of
Overseas Sales, Video Editing/Computational Photography
Nexter Systems
- Spearheaded international market development for NexEditor SDK, securing adoptions by LG Electronics, Vivo, and Xiaomi.
- Led strategic initiatives for KineMaster, Google Play’s premier video editing application.
- Orchestrated SDK market penetration strategies across Chinese and Korean smartphone ecosystems.
- Led technical optimization initiatives for mid-market mobile device integration.
- Architected flexible API frameworks supporting applications ranging from consumer to professional use.
- Directed multimedia asset development including templates, filters, and effects for entertainment applications.
- Pioneered computational photography integration for facial recognition and augmented reality applications.
Jan 2015 - Aug 2018
3 years 8 monthsKorea, Republic of
Country Manager, Sales & Marketing
Vizrt Korea
- Directed Korean operations for real-time 3D graphics, VR/AR, studio automation, and media asset management solutions.
- Cultivated strategic partnerships and alliance networks to accelerate market penetration.
- Orchestrated comprehensive sales and marketing strategies driving customer experience, revenue growth, and brand equity through targeted event marketing.
- Architected strategic partner ecosystem delivering enhanced sales coverage and specialized creative services.
- Designed customized product solutions based on workflow analysis, leveraging virtual teams across pre-sales, marketing, and product demonstration.
- Expanded certified partner network driving 140% growth in support and maintenance revenue.
- Achieved 200% customer acquisition growth with diversification beyond the broadcast sector.
- Pioneered Vizrt adoption in the e-sports market, securing implementation with Riot Games for LoL tournament broadcasting.
- Established first-mover advantage in sports analysis with groundbreaking Viz Libero deployment at the Korea Football Association.
- Selected as technical partner for national election coverage featuring AR/VR visualization.
Jul 2012 - Jan 2015
2 years 7 monthsKorea, Republic of
Head of Sales & Business Development
INKA Entworks
- Led regional commercial operations for digital rights management platform certified by major Hollywood studios.
- Directed sales strategy, product operations, and technology partnerships across Korea and Japan, managing 100+ enterprise accounts.
- Secured contracts with Samsung and NHN for Mobile TV security and embedded DRM solutions, exceeding revenue targets by 130%.
- Architected partnership program for CDN/OVP integration leveraging secure media player and cloud DRM technologies, doubling partnership growth year-over-year.
- Launched PallyCon, Korea’s pioneering multi-DRM cloud service.
- Captured 25 new enterprise DRM customers across web, mobile TV, and VOD markets within a single fiscal year.
Feb 2011 - Jun 2012
1 year 5 monthsKorea, Republic of
General Manager, Business Development
CJ Entertainment & Media
- Led strategic initiatives for media conglomerate spanning TV, film, music, and interactive entertainment.
- Directed cross-functional teams delivering operational strategy and new digital experiences.
- Spearheaded Mnet’s Japanese market entry with a catch-up TV service supporting local production teams and distribution networks.
- Delivered 140% growth in Mnet’s global online viewership through strategic digital initiatives.
- Orchestrated partnership with Samsung Electronics mobile division, securing embedded K-pop application distribution across early Galaxy devices.
Jan 2004 - Nov 2010
6 years 11 monthsKorea, Republic of
Senior Director, Solution Sales & Business Dev.
RealNetworks Asia Pacific
- Directed commercial strategy across Asia-Pacific markets for digital media company.
- Led cross-platform content strategy spanning multiple device ecosystems and managed stakeholder relationships with carriers and device manufacturers.
- Architected and launched MelOn, Korea’s first ubiquitous music platform in 2004.
- Scaled subscriber base to 1M monthly paying users within five years, establishing ₩10 billion annual revenue.
- Partnered with Telkomsel to pioneer Indonesia’s first on-demand music service.
- Recognized with High Potential Employee designation by RealNetworks global leadership in 2007.
Dec 2001 - Feb 2003
1 year 3 monthsKorea, Republic of
Marketing Manager
Com2us
- Directed mobile application product development and marketing strategy.
- Orchestrated promotional campaigns across carrier networks and aligned product roadmap with corporate objectives.
- Provided leadership to marketing team creating campaign assets.
- Launched portfolio of 12+ virtual machine-based mobile games across domestic carriers.
- Secured partnership with Korea Baseball Organization to develop the first official mobile baseball title.
- Delivered 100% revenue growth through integrated online/offline marketing campaigns in 2002.
May 1997 - Nov 2001
4 years 7 monthsKorea, Republic of
Marketing Assistant
LG Telecom
- Executed marketing initiatives supporting handset distribution and customer retention.
- Developed subsidy structures driving premium plan adoption and optimized budget efficiency.
- Created marketing collateral and built expertise across retail operations, credit management, and logistics.
- Recognized as top-performing team member for consecutive years (1998-1999).
- Developed innovative campaign concept for internal brand targeting youth demographics and prepaid market segments.
Summary
Professional with a strong background in digital media, technology, and client engagement across global companies. Experienced in evaluating digital platforms, supporting user onboarding, and ensuring content relevance through structured analysis and attention to cultural and market trends. Adept at working independently in fast-paced environments with strong attention to detail and a passion for digital media.
- Seasoned professional with 15 years of expertise in digital-media platforms, internet search dynamics, and mobile-app content strategy—leveraging deep industry knowledge to drive audience growth
- Conducted market research and content evaluation projects for global tech firms, ensuring cultural alignment and accuracy of digital solutions for Korean audiences.
- Skilled in analyzing customer needs, clarifying content purpose, and applying structured evaluation methodologies for improved relevance and accuracy.
- Proficient with Apple and digital platforms; experienced in managing content-related tasks across apps, media, and online services.
- Strong independent working style with proven ability to collaborate remotely across international teams while meeting quality and deadline requirements.
Languages
Korean
NativeEnglish
AdvancedEducation
Sep 1991 - Jun 1995
San Francisco State University
Bachelor of Art Degree · Broadcasting Electric Communication Art · United States
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