VP Sales Western Europe

Setting up the Western Europe market in collaboration with Vorro. (Sales as a Service). The BridgeGate solution: Enterprise Low Code Integration Cloud Platform As A Service (EiPaaS) simplifies any-to-any integration and automates business processes.

• Developing new strategic partnerships and on-boarding new customers.

Six-month assignment to create a Strategic & Business Sales plan for Europe for the e-Health FIHR platform.

• Develop a new product in collaboration with CTO, FIHR viewer for medical data.
• Creating a 30-60-90 days business plan and overall Sales & Marketing plan.
• Realizing revenue numbers for 2023 through the Sales Acceleration program on the current pipeline.
• Develop product marketing combinations for the solution.
• Improvement and updating of sales materials, battlecards, lead-to-cash program, Digital marketing strategy, etc.
• Hiring sales & marketing personnel for business growth.
• Supporting the founders with venture capital hiring considerations for financial rounds.
• Setting up Channel & OEM program for B2B business partners like Microsoft, Pharmeon, CGM, Dedalus, and Nexus AG.

Identify and capture new business development opportunities within Europe with focus on growing revenue and providing value to customers through human-centric innovation.

• Promoting organization’s image and brand through innovative products, services, and experiences.
• Strengthening footprint in challenging market by building an eco/partner system.
• Increasing team size to serve global life sciences companies and healthcare organizations via digital solutions.
• Industry focus includes Energy, Utility, Food, Life sciences, Pharma, Healthcare.

Achievements:

• Worked with global account teams for Philips, Medtronic, and new logos in the European Pharma, Food, Life sciences, and Healthcare industry (J&J, Philips, Medtronic, DSM).
• Developed, Built, Bought, Grown & Executed initiatives for the European Energy- & Utility markets (Vitens, ESDN, Tennet, WML, Vattenfal, Evides, Dunea, Essent, BP, Shell).

Developed and implemented action plans to improve overall P&L figures. Provided strategic and operational direction to a team of >100 members for short- and long-term goal achievement. Devised strategies for upcoming five years.

Achievements:

• Oversaw business operations and software sales in the Dutch market aiming for continuous growth.
• Guided sales team on effective account management and customer service.
• Part of the global smart cities team promoting sustainability, social health improvements, responsive transportation, public services, safety, and security.
• Steered efforts for improvement of EBITDA and total revenue (€80M).
• Slashed operational costs by 35%, cleaned up old legacy systems, sold three divisions to Nexus AG.
• Secured €10M+ multi-year contracts.
• Supported named accounts such as Philips, VZVZ, Medmij, Min. VWS.

Led a team of 120 personnel in the Netherlands and 50 consultants in Belgium to achieve ambitious sales targets.

Achievements:

• Achieved the highest contracted revenue in the history of the company in 2015.
• Steered efforts for improvement of EBITDA and total revenue (€40M).
• Contracted with UEFA for VMware DaaS solution.
• Managed accounts like ABN AMRO, Rabobank, CANON, DHL, KPN.
• Supported with contracts negotiations and multi-level sales projects.