Project planning Global Marketing / Customer Insights & Engagement departments
Extended responsibilities from 2021 assignment: Global Marketing and Project planning department
Project management: end-to-end project management for projects s.a.
Agency front desk set-up (IT implementation)
Global tactical marketing plans for 2023 in EU7
Project consulting and PMO set-up – roll-out of 2021 project management framework across all commercial departments within the EU7 product launch (incl. key priority projects, reporting etc.)
Nov. 2021 - Mai 2022
7 Monaten
Deutschland
Consultant & Trainer
Mast-Jägermeister SE
E-Comm-meister & data class – Mast-Jägermeister SE
Developing and cascading Jägermeister’s global e-commerce & e-retail strategy for global CEOs and department heads in 10+ different workshops
Elaborating global objectives and KPIs and developing local E-comm and activation plans for Jägermeisters key markets (DE, US, CN, UK, FR, CZ)
März 2021 - Feb. 2022
1 Jahr
Belgien
Consultant & PMO
Galapagos NV
Global Customer Insights & Engagement department
Project management: end-to-end project management for projects s.a.
Digital content management factory
Customer Engagement Framework
Project consulting: developed a project management framework for the global CIE department (incl. content, activation, omnichannel marketing + automation, CRM, insights & analytics) within the EU7 product launch. Supported the department heads and function leads in the set-up of strategic charters, business cases and project plans for their initiatives
PMO: set-up 2021 /2022 and 2023 program and project charters, implemented governance, cadence and reporting structures to enable transparency of program outcome and progress
Okt. 2020 - Jan. 2021
4 Monaten
Deutschland
Consultant & Project Manager
CURT Media GmbH
Digital marketing & sales B2B strategy
developed a digital marketing & sales plan incl. B2B personas, content, SEO, social selling concept
implemented cross-selling activities for existing customers (content, newsletter, promotions)
developed a native advertising product targeting new B2B customer groups
implemented a trade marketing concept for main distributors (incl. outsourcing sales process, providing marketing materials, data sheets and instruction videos directly on customers platforms)
Okt. 2015 - Jan. 2018
2 Jahren 4 Monaten
Deutschland
Project Manager Go To Market
Nestlé Schöller
set up and executed the go to market strategy incl. 360° omnichannel marketing activation plan for Nestlé Schöllers new route to market and its key customers in food service wholesale