Timo Daedrich
Berater für E-Commerce, Marketplaces & D2C Projektmanager und Product Owner für Digitalprojekte
Erfahrungen
Feb. 2023 - Mai 2024
1 Jahr 4 Monaten Norderstedt, Deutschland
External e-commerce consultant, product owner, business analyst and project manager
tesa SE
- Part of a project team to implement a new process landscape and IT infrastructure for the e-commerce D2C business based on a Composable Commerce Architecture
- Project lead of the workstreams PIM (Contentserv), Order-Management and APIs (Actindo) as well as Marketplaces (Channeladvisor, Amazon, OTTO, ManoMano, eBay)
- Consulting of other workstreams such as ERP (SAP Business One) and online shop (Shopware 6)
- Business analysis for end-to-end processes such as order-to-cash, item-to-catalogue and return-to-refund
- Requirements analysis, process modeling and creation of business and technical solution concepts as well as implementation steering
- Stakeholder management and steering of external agencies
Juli 2022 - Jan. 2023
7 Monaten Hamburg, Deutschland
External e-commerce project manager and business analyst
About You SE & Co. KG, SCAYLE
- Part of the project team "New Horizon" for the development of an d2c online shop based on SCAYLE with middlerwares and an event based composable commerce architecture
- Project lead of the workstreams Product & Taxonomy, Add-on Services, Business Intelligence and API Layer
- Requirements analysis, process modeling and creation of functional solution concepts
- Stakeholder management and management of internal development resources
Jan. 2021 - Juni 2022
6 Monaten Stuttgart, Deutschland
External consultant
RECARO Gaming GmbH & Co. KG
- External consultant for Amazon, marketplace, e-commerce, d2c and online marketing for a manufacturer of gaming chairs
- Audit and strategic development of the sales activities in the areas of Amazon Vendor and Amazon Seller
- Agency management of an Amazon agency
- Consulting and project management for affiliate marketing and connection to AWIN
- Consulting for the creation and implementation of a D2C strategy for the differentiation of B2B and B2C distribution channels
- Strategic consulting for the development of further digital sales and marketing channels
- Conception, project management and agency management for the online shop (WooCommerce)
Mai 2021 - Dez. 2021
8 Monaten Hamburg, Deutschland
External product owner
ECE Marketplaces GmbH & Co. KG
- External product owner for the shopping center websites as well as the apps (Android and iOS) of ECE
- Planning the ongoing development and management of implementing agencies
- Project management of special projects such as the implementation of a single user account across all touchpoints
- Professional conception and consulting in the areas of web, e-commerce, app and online marketing
- Stakeholder management and reporting
Nov. 2020 - März 2021
5 Monaten Hamburg, Deutschland
External consultant for e-commerce and content commerce
Bauer Xcel Media Deutschland KG, Bauer Media Group
- Professional consulting for the relaunch of an online shop
- Project management for the creation of a content commerce BI dashboard
- Strategic consulting for future direction and scaling of e-commerce activities
Juli 2020 - Nov. 2020
5 Monaten Hamburg, Deutschland
External consultant for e-commerce and online shops
Bauer Xcel Media Deutschland KG, Bauer Media Group
- Planning project for the relaunch of an online shop
- Requirements management and selecting suitable technologies for the online shop and goods management
- Strategic consulting for future direction and scaling of e-commerce activities
- Project management and technical sparring for further e-commerce projects
Mai 2020 - Okt. 2022
2 Jahren 6 Monaten Gottmadingen, Deutschland
External consultant
Osann GmbH
- External consultant for digitalization, Amazon, marketplaces and e-commerce for a manufacturer of children's car seats
- Strategic development of the sales activities in the areas of Amazon Seller and Amazon Vendor
- Project management and consulting for the relaunch of an online shop (Shopware 6) and ongoing development of the online shop
- Strategic management of online marketing activities (performance marketing, SEO, affiliate marketing and others)
- Project management and consulting for connecting other B2C sales channels and marketplaces (professional and technical)
- Project management and consulting for the implementation of the multichannel software Channeladvisor
- Consulting with the digitalization of the whole company (D2C strategy, B2B sales digitization, implementation of tools)
Okt. 2019 - Jan. 2020
4 Monaten Hamburg, Deutschland
Consultant
Bauer Xcel Media Deutschland KG, Bauer Media Group
- Consultant for content commerce, Amazon, affiliate marketing, performance marketing and conversion optimization
- Monetization of content articles of the Bauer portals (incl. lecker.de, maennersache.de, tvmovie.de) via affiliate programs (incl. Amazon Affiliate)
- Amazon Onsite Publishing (Amazon OSP)
- Product management, conversion optimization and A/B testing (incl. cosmopolitan.de and wunderweib.de)
- Performance marketing strategy (Facebook, Instagram, Google Ads and Taboola)
- Business intelligence (definition of KPIs, building of dashboards in PowerBI, data-based optimization)
Sept. 2019 - Dez. 2022
3 Jahren 4 Monaten Hamburg, Deutschland
Lecturer
International School of Management
- Lecturer for e-commerce (winter semester) as well as social media marketing (summer semester) in various Bachelor study courses
- Lectures in German and English
Aug. 2019 - Bis heute
5 Jahren 11 Monaten Hamburg, Deutschland
Freelance consultant for e-commerce, marketplaces and D2C
- Roles: consultant, project manager, product manager, product owner, head of e-commerce, business analyst, e-commerce manager and others
- Support in larger projects on a freelance basis
- Consulting of customers in the areas of e-commerce business models, e-commerce processes, e-commerce IT system landscapes, D2C, marketplaces, online stores, agile software development and others
Nov. 2018 - März 2019
5 Monaten München, Deutschland
External consultant Amazon and e-commerce
nyani - Baby KingKong GmbH
- Supporting the Amazon Seller Account with a focus on Amazon SEO, paid advertising, Amazon marketing and marketplace analytics
- Advice on strategy topics in the areas of Amazon, online shop and online marketing
- Success: Significant increase in sales on Amazon in a high double-digit percentage range
Juni 2018 - Aug. 2019
1 Jahr 3 Monaten Hamburg, Deutschland
Co-founder / COO / Amazon consultant
Market Pioneers
- Market place agency with a focus on Amazon
- Holistic support of companies in the seller and vendor sector, including all sales channels
- Data-driven Amazon marketing with the objective to scale turnover and proceeds sustainably
- Services: Amazon strategy, Amazon SEO, Amazon advertising (PPC campaign / sponsored products, Amazon DSP), marketplace analytics, online marketing, online shop optimization
- Product owner for software tools developed in-house
- Various large and medium-sized customers
März 2018 - März 2019
1 Jahr 1 Monate Berlin, Deutschland
External project manager / product owner
Sparkassen-Finanzportal GmbH
- External project manager / product owner in project responsification of the website LBS.de based on the CMS FirstSpirit
- Briefing, managing and control of the technical service provider in the agile scrum process
- Requirements management and stakeholder management
- Writing professional/technical concepts and user stories
- Collaboration on product vision, road map and implementation strategy of the overall project
Okt. 2017 - Aug. 2019
1 Jahr 11 Monaten Hamburg, Deutschland
Co-founder / CTO / Managing director
Elbpioneers eSolutions GmbH
- Consulting and agency services on e-commerce, digitalization, online marketing, analytics, conversion optimization, software development and website development
- Project manager and product owner for website, online shop and app projects
- Clients include markenfilm.de, kiezkomparsen.de, boxhotel.de
Aug. 2013 - März 2017
3 Jahren 8 Monaten Hamburg, Deutschland
Dual student e-commerce
Otto (GmbH & Co KG)
- Dual student e-commerce (major in informatics)
- Independent work in various departments and subsidiaries (e.g. baumarkt direkt / hagebau, schlafwelt.de, cnouch.de, Otto Office, OTTO B.V. Netherlands, LASCANA)
- Support of e-commerce projects as product owner, product manager, project manager, online marketing manager, web analyst and web developer
- Final project: Planning and development of a prototype for an Android app for in-store navigation in a hardware store
Zusammenfassung
Project manager and product owner for digital projects
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Niederländisch
Grundkenntnisse
Spanisch
Grundkenntnisse
Ausbildung
Mai 2019 - Feb. 2022
IU Internationale Hochschule (International University)
Master of Science (M.Sc.) · Business Informatics · Bad Honnef, Deutschland · 1.6 (B+)
Aug. 2013 - März 2017
Fachhochschule Wedel (University of Applied Sciences Wedel)
Bachelor of Science (B.Sc.) · E-commerce (Major in Informatics) · Wedel, Deutschland · 1.4 (A-)
Aug. 2010 - Juni 2013
G18 Gewerbeschule für Informations- und Elektrotechnik (G18 Trade School for Informatics and Electrical Engineering)
IHK Degree · IT Specialist for Systems Integration · Zürich, Schweiz · Very good (A)
Zertifikate & Bescheinigungen
PSM I (Professional Scrum Master)
scrum.org
PSPO I (Professional Scrum Product Owner)
scrum.org
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