Shaping innovation culture and service strategy for the sports association, incl. trend research, analytics, service design, portfolio management towards an integrated sports ecosystem.
Initiating the Go To Market expansion for Germany.
Management consulting and services.
Creating new capabilities, teams, and tools around Digital Analytics for the global Product and Brand organization to foster data-driven impact.
Driving healthy business growth in China for a globally leading brand experience agency with +90 staff and +$25 Mio. revenue per year.
Heading up business operations in Shanghai incl. Finance, IT & Legal.
Project & Event Management "Radlhauptstadt München"
As Account Director I was leading the national brand activations for the Puma account in Greater China.
As Group Head of Strategic Planning my responsibility was focused on Business Development, Financial Analysis & Controlling.
Managing experiential marketing projects | Clients: Nike, Porsche, etc.
Project Management ISPO Trade Fair
Business analyses for strategic planning projects.
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