Anastasia Fruehwald
Business Consultant & Coach
Erfahrungen
Nov. 2021 - Bis heute
3 Jahren 8 MonatenBusiness Consultant & Coach
Self-Employed Person
- Driving business, strategy and individuals to the next level
März 2021 - Okt. 2021
8 Monaten Deutschland
Head of Transformations & Projects
SKY Germany
- Finance streamlead for “future growth” cross-functional and group-wide projects, introduce new market B2C Product in EU (ITA and DACH), full resposibility for strategic business case (over 3bn€ revenue), reporting to C-level
- Initiate and lead project to automate and simplify planning and reporting environment (customer data, ARPU & revenue, CRM KPIs, customer service KPIs etc.)
- Supplier assessment, definition of user requirements and creation of concepts for planning & reporting tool
- Interface between external developers and internal business unit
- Preparation and execution of workshops, information meetings with relevant stakeholders on both business and technology side
- Drive change management and communication, educate teams on new systems and tools
Jan. 2019 - Jan. 2021
2 Jahren 1 Monate Deutschland
Teamlead Strategic Product & Pricing
Telefonica Germany
- Responsible for end-to-end development of B2C Pricing- und Product (starting with market analyses, strategy preparation in group wide context and market launch with cross-function team (CEX, brand, G2M, sales and PR)
- Product vision to the next level and derive strategic and operational implications to anticipate the customer's needs to provide them with the best experience across our platforms
- Strategic consultancy for B2C segment
- +10% B2C new customers revenue growth due to introduction of a value-oriented pricing strategy
- Leading cross functional and group-wide strategic projects including a calculation of business cases and presenting them in the board / senior management / C-levels meetings
- Leading a team of 4 people
Apr. 2018 - Dez. 2019
9 Monaten Deutschland
Senior Manager Strategic Pricing
Telefonica Germany
- Product benchmark and trends analysis of mobile and fixed telecommunication market
- Business consultancy for pricing and commercial decisions considered Telefónica B2C Strategy
- Managing CAPEX investment decisions
Okt. 2016 - März 2018
1 Jahr 6 Monaten Deutschland
Functional Lead B2C Controlling CRM & Gross Margin
Telefonica Germany
- Project lead for automatization and simplification of planning and reporting for commercials (customer data, ARPU & revenue, cost, CRM KPIs)
- Responsible for budget planning and reporting of mobile postpaid and prepaid gross margin and existing customer segment
- Leading a controlling team of 5 people
Mai 2014 - Sept. 2016
2 Jahren 5 Monaten Deutschland
Senior B2C P&L Controller
Telefonica Germany
- Responsible for finance-integration-project of a new brand
- Creating and implementing concepts for new performance reporting structures
- Supporting the build-up of second brand of Telefónica Germany with focus on online channels
Mai 2010 - Apr. 2014
4 Jahren Deutschland
Controller DSL & CRM
Telefonica Germany
Apr. 2007 - Apr. 2010
3 Jahren 1 Monate Deutschland
Planning Manager
HanseNet GmbH
Zusammenfassung
I bring several years of experience in large IT projects, having proven myself as a project leader in the global organisation and as a coach during digital transformation and change management.
I have extensive experience in strategy, product development, product marketing, global project management, financial and technical evaluation. C-level committees are also part of my daily work.
Sprachen
Russisch
Muttersprache
Deutsch
Verhandlungssicher
Englisch
Verhandlungssicher
Ausbildung
Jan. 2009 - Juli 2011
University of Applied Sciences Hamburg
MBA, General Management · Deutschland
Aug. 2004 - Aug. 2006
University of Applied Sciences Telecommunication Leipzig
Engineering degree · Telecommunication · Deutschland
Sept. 2001 - Sept. 2006
University Bonch-Bruevich
Engineering degree · Telecommunication · Russische Föderation
Zertifikate & Bescheinigungen
Coach education (ACTP ICF)
ICF
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