Volker Sträßer

Rehlingen-Siersburg, Germany

Experience

Jan 2020 - Mar 2024

4 years 3 months

Luxembourg

Head of Business Development

Moulins de Kleinbettingen

Project management from concept to construction of the 20-million-euro factory for textured proteins
Coordination and interface between management, internal staff and external companies
Key intermediary for customer-perspective knowledge of the product category in the company
Development of the required setup (including machine setup) with the production manager to produce the final veggie products up to the packaging
Development of a sales network, main contact for global customer inquiries
Research and global sourcing of raw materials (mainly plant proteins)
Attendance at trade shows and partners across Europe

Sep 2018 - Feb 2025

6 years 6 months

Freelance Consultant and Freelancer

Project management, business development, marketing, sales
Clients: from small craft businesses to large corporations like Villeroy & Boch

Sep 2017 - Feb 2025

7 years 6 months

Founder and Owner

Muckebox

Event company with exclusive rental of a unique DJ tool for everyone
Clients: Bundesliga football clubs, Nestlé, Mercedes, Nespresso, IQOS, Audible, Synlab etc.

Jun 2017 - Jun 2018

1 year 1 month

Saarbrücken, Germany

Digital Business Developer / Business Unit Manager

CosmosDirekt

Overall management of the auto and SUH business units from a customer journey perspective, from access through conversion to digital customer services (end-to-end)
Development of innovative digital marketing strategies, new customer journeys, test fields and new communication
Digital interface to offline marketing and other departments, including coaching in digital, design thinking and customer centricity
Marketing and further development of the smart insurance telematics approach
Campaign management and new product development for smart insurances

Mar 2016 - May 2017

1 year 3 months

Saarbrücken, Germany

Multichannel Management Trainee

Globus SB-Warenhaus Holding

Building the e-business department in the multichannel division
Point of contact for digital and future topics in the company
Designing a platform concept in close collaboration with the marketing department
Coordination of various company departments as part of the project team

Feb 2015 - Feb 2016

1 year 1 month

Founder and Owner

Pinche | Food Truck & Catering

Entrepreneurial year: founding, operating and selling a vegan food truck and catering company

Aug 2014 - Dec 2018

4 years 5 months

Founder and Owner

BRO515

Designing and producing retail or unique regional gift accessories

Apr 2014 - Apr 2015

1 year 1 month

Vienna, Austria

B2B Sales / Marketing

Locca

Visiting trade fairs and startup events in Europe (B2B focus)
Negotiating with investors in multiple countries
Developing app and website concepts
Coordinating with strategy partner Deutsche Telekom
Developing market entry strategies
Creating expansion strategies through new use cases for the product

Aug 2013 - Dec 2013

5 months

Frankfurt, Germany

Product Marketing Intern

Nestlé Deutschland AG

Creating briefs for POS materials, packaging design and online graphics
Coordinating projects with external creative agencies and repro houses
Assisting with market and brand analyses using Nielsen data and consumer panels
Planning a nationwide sampling campaign in Germany
Developing sales materials like sales folders and presentations for the sales team

Jul 2011 - Feb 2012

8 months

Leipzig, Germany

B2B Sales

Lecturio

Responsible for B2B sales from acquisition to closing
Acquiring and managing key accounts (e.g. ZEIT, Daimler, Deutsche Börse)
Coordinating B2B orders between sales, controlling, IT and production
Increasing B2B sales by 120% in a core area (universities)

Jan 2011 - Jun 2011

6 months

Leipzig, Germany

B2B Sales Intern

Lecturio

Developed and realigned the sales system / sales funnel
Conducted market and competitor analyses
Cold-called identified target groups

May 2010 - Dec 2010

8 months

Founder and Project Manager

Campuss

Created and implemented a marketing campaign for the university
Donated 3000 euros of profit to a good cause (SR/SWR Herzenssache)

Summary

Internationally trained candidate with a renowned Master's in Management and a doer mentality | have work experience in startups, SMEs and large corporations in various countries focusing on sales, marketing and project management