Volker Sträßer
Head of Business Development
Experience
Head of Business Development
Moulins de Kleinbettingen
- Project management from concept to construction of the 20-million-euro factory for textured proteins
- Coordination and interface between management, internal staff and external companies
- Key intermediary for customer-perspective knowledge of the product category in the company
- Development of the required setup (including machine setup) with the production manager to produce the final veggie products up to the packaging
- Development of a sales network, main contact for global customer inquiries
- Research and global sourcing of raw materials (mainly plant proteins)
- Attendance at trade shows and partners across Europe
Freelance Consultant and Freelancer
Volker Sträßer
- Project management, business development, marketing, sales
- Clients: from small craft businesses to large corporations like Villeroy & Boch
Founder and Owner
Muckebox
- Event company with exclusive rental of a unique DJ tool for everyone
- Clients: Bundesliga football clubs, Nestlé, Mercedes, Nespresso, IQOS, Audible, Synlab etc.
Digital Business Developer / Business Unit Manager
CosmosDirekt
- Overall management of the auto and SUH business units from a customer journey perspective, from access through conversion to digital customer services (end-to-end)
- Development of innovative digital marketing strategies, new customer journeys, test fields and new communication
- Digital interface to offline marketing and other departments, including coaching in digital, design thinking and customer centricity
- Marketing and further development of the smart insurance telematics approach
- Campaign management and new product development for smart insurances
Multichannel Management Trainee
Globus SB-Warenhaus Holding
- Building the e-business department in the multichannel division
- Point of contact for digital and future topics in the company
- Designing a platform concept in close collaboration with the marketing department
- Coordination of various company departments as part of the project team
Founder and Owner
Pinche | Food Truck & Catering
- Entrepreneurial year: founding, operating and selling a vegan food truck and catering company
Founder and Owner
BRO515
- Designing and producing retail or unique regional gift accessories
B2B Sales / Marketing
Locca
- Visiting trade fairs and startup events in Europe (B2B focus)
- Negotiating with investors in multiple countries
- Developing app and website concepts
- Coordinating with strategy partner Deutsche Telekom
- Developing market entry strategies
- Creating expansion strategies through new use cases for the product
Product Marketing Intern
Nestlé Deutschland AG
- Creating briefs for POS materials, packaging design and online graphics
- Coordinating projects with external creative agencies and repro houses
- Assisting with market and brand analyses using Nielsen data and consumer panels
- Planning a nationwide sampling campaign in Germany
- Developing sales materials like sales folders and presentations for the sales team
B2B Sales
Lecturio
- Responsible for B2B sales from acquisition to closing
- Acquiring and managing key accounts (e.g. ZEIT, Daimler, Deutsche Börse)
- Coordinating B2B orders between sales, controlling, IT and production
- Increasing B2B sales by 120% in a core area (universities)
B2B Sales Intern
Lecturio
- Developed and realigned the sales system / sales funnel
- Conducted market and competitor analyses
- Cold-called identified target groups
Founder and Project Manager
Campuss
Created and implemented a marketing campaign for the university
Donated 3000 euros of profit to a good cause (SR/SWR Herzenssache)
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (7.5 years), Professional Services (6.5 years), Food and Beverage (5.5 years), Retail (4.5 years), Manufacturing (4.5 years), and Education (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (12.5 years), Marketing (11.5 years), Operations (9 years), Product Development (8.5 years), Project Management (8 years), and Production (4.5 years).
Summary
Internationally trained candidate with a renowned Master's in Management and a doer mentality | have work experience in startups, SMEs and large corporations in various countries focusing on sales, marketing and project management
Languages
Education
Grenoble Ecole de Management
Master in International Business · International Business · Grenoble, France
University of Missouri-Columbia
Columbia, United States
Universität des Saarlandes
Bachelor in English and Spanish · English and Spanish · Saarbrücken, Germany
Profile
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