Supporting special local brands, creatives and locations by creating a new platform for a specific target group to give them more visibility
Jan 2019 - Nov 2019
11 months
Munich, Germany
Visiting Consultant
Innovative Management Partner (IMP) GmbH
Conducting and supporting various strategic analyses, such as business logic checks, as well as market & competitor analyses
Trend research in different industries, such as future mobility, the construction, energy or chemical industry
Translating trend analyses into trend radars & supporting in deriving strategic implications
Supporting the creation & preparation of various client presentations
Participating in & moderating client workshops with subsequent documentation and evaluation
Researching and acquiring experts for interviews within open innovation projects and in-depth analysis of the interviews
Designing strategic and client-specific personas
Developing client-specific workshop designs
Conducting and executing expert interviews
Researching and conducting open ideation surveys
Support in project management
Jul 2018 - Present
7 years 1 month
Lecture
Akademie Mode & Design
Lecturer for the master program ‘fashion and retail management’ in Cross Channel and Distribution Policy
Lecturer for the bachelor program ‘fashion and design management’ in Trade Management & eCommerce
Apr 2018 - Present
7 years 4 months
Senior Consultant Brand & Project Management and New Businesses
Self-Employed
Senior project manager for project organization & supporting the project lead in the Public Cloud Integration and Transformation project in IT Finance (high seven-digit budget); includes resource planning, budget planning, performance tracking setup and creating senior management board decisions
Developing and realizing integrated marketing and sales concepts, including efficient process restructuring, e.g. cross-industry
Identifying, developing and managing new businesses for licensed brand management in the fashion industry, including onboarding new business partners, negotiation and business planning
Project management, product & brand development
Project lead for long-term & short-term marketing campaigns for lifestyle brands (budget responsibility of 225k per season)
Brand concept development for a kidswear collection
Analyzing & optimizing processes and implementing new work tools for agile project management
Aug 2017 - Mar 2018
8 months
Stephanskirchen, Germany
License Manager
Marc O'Polo AG
Responsibility for managing licensed lines bodywear, beachwear, kidswear including budget planning
Developing new license opportunities and businesses
Solution-oriented concepts in cooperation with license partners for retail and online sales
Managing and supporting implementation for distribution and expansion of licensed brands for retail and online business
Project management lead for new marketing activities, retail concepts and alignment processes including managing internal interfaces
Contract arrangement with legal partner
Cooperation concepts with external partners to fulfill the lifestyle idea