verena holthaus
Senior Consultant & Business Innovation | Co-Founder Format-F | Executive MBA Innovation & Business Creation @TUM & Berkley Haas
Experience
Jan 2020 - Dec 2020
1 year Munich, Germany
Founder
LOCALS.MUENCHEN
- Supporting special local brands, creatives and locations by creating a new platform for a specific target group to give then more visibility
- [link] // @locals.muenchen
Jan 2019 - Nov 2019
11 months Munich, Germany
Visiting Consultant
Innovative Management Partner (IMP)
- Consulting innovative business ideas for diverse industry partners
- Managing Nightmare competitor and business design development
- Supporting and creating workshop design for business modeling
- Conducting study research and new business opportunities
Jul 2018 - Present
6 years 8 monthsLecture
Akademie Mode & Design
- Lecturer for the master program 'fashion and retail management' in Cross Channel and Distribution Policy
- Lecture for the bachelor program 'fashion and design management' in Trade Management & eCommerce
Apr 2018 - Present
6 years 11 monthsSelf-Employed Senior Consultant Brand & Project Management and New Businesses
- Senior project manager for project organization & supporting the project lead in the project Public Cloud Integration and Transformation in the field of IT Financ (high seven-digit project budget); includes resource planning, budget planning, set up performance tracking and creating high management board decisions
- Developing and realizing integrated marketing and sales concepts, including efficient process restructuring e.g. Cross Industry
- Identifying, developing and managing new businesses for license brand management in the fashion industry, including onboarding new business partners, negotiation and business planning
- Project Management, Product- & Brand Development
- Project lead for long term & short-term marketing campaign for Lifestyle Brands (budget responsibility of 225k per Season)
- Brand concept development for Kidswear Collection
- Analyzing & optimizing process and implementing new work tools for agile project management
Aug 2017 - Mar 2018
8 months Stephanskirchen, Germany
License Manager Bodywear, Beachwear, Kidswear
MARC O'POLO AG
- Responsibility for managing licensing lines Bodywear, Beachwear, Kidswear incl. budget planning
- Developing new license opportunities and businesses
- Solution-oriented concepts in cooperation with the license partners for retail and online sales
- Managing and implementation support for distribution and expansion of license brands for retail and online business
- Project management lead for new marketing activities, retail concepts and alignment processes incl. managing of internal interfaces
- Contract arrangement with legal partner
- Cooperation Concepts with external partners to fulfil the lifestyle idea
- Managing new business project MARC O'POLO x Norman Copenhagen
- Project lead online presentation and image movie "Leben am Standort" for MARC O'POLO
Jan 2015 - Jul 2017
1 year 7 months Stephanskirchen, Germany
Junior License Manager, Bodywear, Beachwear, Kidswear
MARC O'POLO AG
- Managing the license partners through developing controlling and briefing tools for a strategic and aligned brand direction
- Process optimization of collaborative collection development, daily business and implementation of new tools for planning and controlling
- Development of license brand guideline in alignment with main brand guidelines.
Oct 2014 - Dec 2015
1 year 3 months Stephanskirchen, Germany
Trainee Brand Licenses
MARC O'POLO AG
Summary
Passion for new and innovative solutions and business ideas - Solution oriented concepts with an entrepreneurial mindset and passion driven - Experience in managing global brands and licenses - Designing and managing new businesses - Project management and organization of transformational and technical projects
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Oct 2018 - Present
Technische Universität München
M.A. · Executive MBA Innovation & Business Creation · Germany · 1,4
Oct 2018 - Present
Berkley Haas School, UC Berkley
M.A. · Executive MBA Innovation & Business Creation · United States
Oct 2011 - Jun 2014