Supporting special local brands, creatives and locations by creating a new platform for a specific target group to give them more visibility
Jan 2019 - Nov 2019
11 months
Munich, Germany
Visiting Consultant
Innovative Management Partner (IMP) GmbH
Conducting and supporting a wide range of strategic analyses, such as business logic checks and market & competitor analyses
Trend research across various industries, such as the mobility of the future, construction, energy, or chemical industries
Translating trend analyses into trend radars & supporting the derivation of strategic implications
Assisting in the creation & preparation of various client presentations
Participating in & moderating client workshops, followed by documentation and evaluation
Researching and recruiting experts for interviews as part of open innovation projects and conducting in-depth analysis of the interviews
Designing strategic and client-specific personas
Developing client-specific workshop designs
Conducting and carrying out expert interviews
Researching and conducting open ideation surveys
Support in project management
Jul 2018 - Present
7 years 1 month
Lecture
Akademie Mode & Design
Lecturer for the master program ‘fashion and retail management’ in Cross Channel and Distribution Policy
Lecture for the bachelor program ‘fashion and design management’ in Trade Management & eCommerce
Apr 2018 - Present
7 years 4 months
Senior Consultant Brand & Project Management and New Businesses
Self-Employed
Senior project manager for project organization & supporting the project lead in the project Public Cloud Integration and Transformation in the field of IT Finance (high seven-digit project budget); includes resource planning, budget planning, set up performance tracking and creating high management board decisions
Developing and realizing integrated marketing and sales concepts, including efficient process restructuring e.g. Cross Industry
Identifying, developing and managing new businesses for license brand management in the fashion industry, including onboarding new business partners, negotiation and business planning
Project Management, Product- & Brand Development
Project lead for long term & short-term marketing campaign for Lifestyle Brands (budget responsibility of 225k per Season)
Brand concept development for Kidswear Collection
Analyzing & optimizing process and implementing new work tools for agile project management