Verena Holthaus

Founder

Munich, Germany

Experience

Jan 2020 - Dec 2020
1 year
Munich, Germany

Founder

Locals.Muenchen

  • Supporting special local brands, creatives and locations by creating a new platform for a specific target group to give them more visibility
Jan 2019 - Nov 2019
11 months
Munich, Germany

Visiting Consultant

Innovative Management Partner (IMP) GmbH

  • Conducting and supporting various strategic analyses, such as business logic checks, as well as market & competitor analyses
  • Trend research in different industries, such as future mobility, the construction, energy or chemical industry
  • Translating trend analyses into trend radars & supporting in deriving strategic implications
  • Supporting the creation & preparation of various client presentations
  • Participating in & moderating client workshops with subsequent documentation and evaluation
  • Researching and acquiring experts for interviews within open innovation projects and in-depth analysis of the interviews
  • Designing strategic and client-specific personas
  • Developing client-specific workshop designs
  • Conducting and executing expert interviews
  • Researching and conducting open ideation surveys
  • Support in project management
Jul 2018 - Present
7 years 1 month

Lecture

Akademie Mode & Design

  • Lecturer for the master program ‘fashion and retail management’ in Cross Channel and Distribution Policy
  • Lecturer for the bachelor program ‘fashion and design management’ in Trade Management & eCommerce
Apr 2018 - Present
7 years 4 months

Senior Consultant Brand & Project Management and New Businesses

Self-Employed

  • Senior project manager for project organization & supporting the project lead in the Public Cloud Integration and Transformation project in IT Finance (high seven-digit budget); includes resource planning, budget planning, performance tracking setup and creating senior management board decisions
  • Developing and realizing integrated marketing and sales concepts, including efficient process restructuring, e.g. cross-industry
  • Identifying, developing and managing new businesses for licensed brand management in the fashion industry, including onboarding new business partners, negotiation and business planning
  • Project management, product & brand development
  • Project lead for long-term & short-term marketing campaigns for lifestyle brands (budget responsibility of 225k per season)
  • Brand concept development for a kidswear collection
  • Analyzing & optimizing processes and implementing new work tools for agile project management
Aug 2017 - Mar 2018
8 months
Stephanskirchen, Germany

License Manager

Marc O'Polo AG

  • Responsibility for managing licensed lines bodywear, beachwear, kidswear including budget planning
  • Developing new license opportunities and businesses
  • Solution-oriented concepts in cooperation with license partners for retail and online sales
  • Managing and supporting implementation for distribution and expansion of licensed brands for retail and online business
  • Project management lead for new marketing activities, retail concepts and alignment processes including managing internal interfaces
  • Contract arrangement with legal partner
  • Cooperation concepts with external partners to fulfill the lifestyle idea
Jan 2015 - Jul 2017
1 year 7 months
Stephanskirchen, Germany

Junior License Manager, Bodywear, Beachwear, Kidswear

Marc O'Polo AG

  • Managing license partners by developing controlling and briefing tools for a strategic and aligned brand direction
  • Process optimization of collaborative collection development, daily business and implementation of new tools for planning and controlling
  • Development of license brand guidelines in alignment with main brand guidelines
Oct 2014 - Dec 2015
1 year 3 months
Stephanskirchen, Germany

Trainee Brand Licenses

Marc O'Polo AG

  • Managing new business project MARC O’POLO x Norman Copenhagen
  • Project lead for the online presentation and image film “Life on Site” for MARC O’POLO

Summary

  • Passion for new and innovative solutions and business ideas
  • Solution oriented concepts with an entrepreneurial mindset and passion driven
  • Consultant for brand & project management and new businesses
  • EMBA Candidate, Innovation & Business Creation, at TU München & UnternehmerTUM

Languages

German
Native
English
Advanced
Spanish
Elementary

Education

Oct 2018 - Present

Technische Universität München & UnternehmerTUM

Executive MBA · Innovation & Business Creation · Germany

Oct 2011 - Jun 2014

Akademie Mode & Design, Düsseldorf

B.A. · Mode & Design Management · Germany · 1.7

Oct 2001 - Jun 2010

Gymnasium am Moltkeplatz, Krefeld

Abitur · Germany · 2.5