Verena Holthaus
Founder
Experience
Founder
LOCALS.MUENCHEN
- Supporting special local brands, creatives and locations by creating a new platform for a specific target group to give them more visibility
Visiting Consultant
Innovative Management Partner (IMP) GmbH
Consulting innovative business ideas for diverse industry partners
Managing nightmare competitor and business design development
Supporting and creating workshop designs for business modeling
Conducting study research and identifying new business opportunities
Conducting and supporting various strategic analyses (e.g. business logic checks, market and competitive analyses)
Performing trend research in industries such as future mobility, construction, energy and chemicals
Translating trend analyses into trend radars and supporting derivation of strategic implications
Preparing and formatting various client presentations
Participating in and moderating client workshops, followed by documentation and evaluation
Researching and acquiring experts for interviews in open innovation projects and performing in-depth analysis of the interviews
Designing strategic and client-specific personas
Developing client-specific workshop designs
Conducting expert interviews
Researching and conducting open ideation surveys
Supporting project management
Lecturer
Akademie Mode & Design
- Lecturer for the master program 'Fashion and Retail Management' in Cross Channel and Distribution Policy
- Lecturer for the bachelor program 'Fashion and Design Management' in Trade Management and eCommerce
Senior Consultant
Self-Employed
- Senior project manager for project organization and supporting the project lead in the project Public Cloud Integration and Transformation in the field of IT Finance (high seven-digit project budget); includes resource planning, budget planning, set up performance tracking and creating management board decisions
- Developing and realizing integrated marketing and sales concepts, including efficient process restructuring (e.g. cross industry)
- Identifying, developing and managing new businesses for license brand management in the fashion industry, including onboarding new business partners, negotiation and business planning
- Project management, product and brand development
- Project lead for long-term and short-term marketing campaigns for lifestyle brands (budget responsibility of €225k per season)
- Brand concept development for kidswear collection
- Analyzing and optimizing processes and implementing new work tools for agile project management
License Manager
MARC O’POLO AG
- Responsible for managing licensing lines for bodywear, beachwear and kidswear including budget planning
- Developing new license opportunities and businesses
- Creating solution-oriented concepts in cooperation with license partners for retail and online sales of bodywear, beachwear and kidswear
- Managing and supporting implementation for distribution and expansion of license brands in retail and online channels
- Leading project management for new marketing activities, retail concepts and alignment processes, including managing internal interfaces
- Arranging contracts with legal partners
- Developing cooperation concepts with external partners to fulfill the lifestyle idea
Junior License Manager
MARC O’POLO AG
- Managed license partners by developing controlling and briefing tools for a strategic and aligned brand direction
- Optimized processes for collaborative collection development and daily business, and implemented new planning and controlling tools
- Developed license brand guidelines in alignment with main brand guidelines
Trainee Brand Licenses
MARC O’POLO AG
- Managed new business project 'MARC O’POLO x Norman'
- Led project for online presentation and image movie 'Life at the Location'
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Fashion (11.5 years), Banking and Finance (8 years), Information Technology (8 years), Education (7.5 years), Media and Entertainment (1 year), and Chemical (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (11.5 years), Project Management (10 years), Product Development (9.5 years), Supply Chain Management (7.5 years), Business Intelligence (1.5 years), and Research and Development (1 year).
Summary
Passion for new and innovative solutions and business ideas - Solution oriented concepts with an entrepreneurial mindset and passion driven - Experience in managing global brands and licenses - Designing and managing new businesses - Project management and organization of transformational and technical projects
Skills
Project & Process Management (Bpm 2.0)
Negotiation & Conflict Management
Business Cases & Plan
Communication & Coaching
Ms Office
Indesign
Koppermann
Photoshop
Illustrator
Bpm (2.0) > Business Process Model
Art
Running
Swimming
Riding
Hunting
Violin
Ballet
Languages
Education
Technical University of Munich
Executive MBA Innovation & Business Creation, M.A. · Executive MBA Innovation & Business Creation · Munich, Germany · 1,4
Berkley Haas School, UC Berkley
Executive MBA Innovation & Business Creation, M.A. · Executive MBA Innovation & Business Creation · Berkeley, United States
Academy of Fashion & Design, Düsseldorf
Fashion & Design Management, B.A. · Fashion & Design Management · Düsseldorf, Germany · 1,7
Profile
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