Verena Holthaus
Founder
Experience
Jan 2020 - Dec 2020
1 year Munich, Germany
Founder
Locals.Muenchen
- Supporting special local brands, creatives and locations by creating a new platform for a specific target group to give them more visibility
Jan 2019 - Nov 2019
11 months Munich, Germany
Visiting Consultant
Innovative Management Partner (IMP) GmbH
- Conducting and supporting various strategic analyses, such as business logic checks, as well as market & competitor analyses
- Trend research in different industries, such as future mobility, the construction, energy or chemical industry
- Translating trend analyses into trend radars & supporting in deriving strategic implications
- Supporting the creation & preparation of various client presentations
- Participating in & moderating client workshops with subsequent documentation and evaluation
- Researching and acquiring experts for interviews within open innovation projects and in-depth analysis of the interviews
- Designing strategic and client-specific personas
- Developing client-specific workshop designs
- Conducting and executing expert interviews
- Researching and conducting open ideation surveys
- Support in project management
Jul 2018 - Present
7 years 1 monthLecture
Akademie Mode & Design
- Lecturer for the master program ‘fashion and retail management’ in Cross Channel and Distribution Policy
- Lecturer for the bachelor program ‘fashion and design management’ in Trade Management & eCommerce
Apr 2018 - Present
7 years 4 monthsSenior Consultant Brand & Project Management and New Businesses
Self-Employed
- Senior project manager for project organization & supporting the project lead in the Public Cloud Integration and Transformation project in IT Finance (high seven-digit budget); includes resource planning, budget planning, performance tracking setup and creating senior management board decisions
- Developing and realizing integrated marketing and sales concepts, including efficient process restructuring, e.g. cross-industry
- Identifying, developing and managing new businesses for licensed brand management in the fashion industry, including onboarding new business partners, negotiation and business planning
- Project management, product & brand development
- Project lead for long-term & short-term marketing campaigns for lifestyle brands (budget responsibility of 225k per season)
- Brand concept development for a kidswear collection
- Analyzing & optimizing processes and implementing new work tools for agile project management
Aug 2017 - Mar 2018
8 months Stephanskirchen, Germany
License Manager
Marc O'Polo AG
- Responsibility for managing licensed lines bodywear, beachwear, kidswear including budget planning
- Developing new license opportunities and businesses
- Solution-oriented concepts in cooperation with license partners for retail and online sales
- Managing and supporting implementation for distribution and expansion of licensed brands for retail and online business
- Project management lead for new marketing activities, retail concepts and alignment processes including managing internal interfaces
- Contract arrangement with legal partner
- Cooperation concepts with external partners to fulfill the lifestyle idea
Jan 2015 - Jul 2017
1 year 7 months Stephanskirchen, Germany
Junior License Manager, Bodywear, Beachwear, Kidswear
Marc O'Polo AG
- Managing license partners by developing controlling and briefing tools for a strategic and aligned brand direction
- Process optimization of collaborative collection development, daily business and implementation of new tools for planning and controlling
- Development of license brand guidelines in alignment with main brand guidelines
Oct 2014 - Dec 2015
1 year 3 months Stephanskirchen, Germany
Trainee Brand Licenses
Marc O'Polo AG
- Managing new business project MARC O’POLO x Norman Copenhagen
- Project lead for the online presentation and image film “Life on Site” for MARC O’POLO
Summary
- Passion for new and innovative solutions and business ideas
- Solution oriented concepts with an entrepreneurial mindset and passion driven
- Consultant for brand & project management and new businesses
- EMBA Candidate, Innovation & Business Creation, at TU München & UnternehmerTUM
Languages
German
Native
English
Advanced
Spanish
Elementary
Education
Oct 2018 - Present
Technische Universität München & UnternehmerTUM
Executive MBA · Innovation & Business Creation · Germany
Oct 2011 - Jun 2014
Akademie Mode & Design, Düsseldorf
B.A. · Mode & Design Management · Germany · 1.7
Oct 2001 - Jun 2010
Gymnasium am Moltkeplatz, Krefeld
Abitur · Germany · 2.5
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