Sabine Sielemann

Independent Consultant & Organizational Developer

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Stein, Germany

Experience

Nov 2024 - Present
1 year 3 months
Hechingen, Germany

Independent Consultant & Organizational Developer

Manufaktur für Klarheit

  • Organizational development & process design

  • Change management & corporate culture

  • Senior Consultant at conlab Management Consultants (network partner)

  • Lecturer in strategy and agile business management

Jan 2020 - Jan 2024
4 years 1 month

Head of Marketing Division, Member of Executive Management

LUSINI Solutions GmbH

  • Leading an international team of 50 employees
  • Building a data-driven, scalable marketing organization
  • Multi-channel campaigns and European brand management
  • Implementing agile management frameworks (e.g., OKRs)
Jan 2020 - Jul 2023
3 years 7 months

Managing Director

LUSINI Deutschland GmbH

  • Overseeing market strategy, team, and results
  • Developing a customer value-based management model
Feb 2015 - Dec 2019
4 years 11 months

Head of Marketing Europe & Customer Service

Pulsiva GmbH

  • Brand rollout in 6 European countries within six months
  • Building an international customer service team
Jan 2011 - Jan 2015
4 years 1 month

Head of Marketing

LUSINI Group

Jan 2011 - Jan 2015
4 years 1 month

Head of Product Data Management (Holding)

LUSINI Group

Jan 2000 - Dec 2010
11 years

Marketing, E-Commerce, and Project Roles

Madeleine Mode GmbH, Faber-Castell Consulting & Others

  • Webshop development & relaunch of international websites
  • Online marketing in premium and B2C segments
  • Process optimization and product data quality

Summary

Strategic marketing leader with over 15 years of experience in B2B and B2C. Building and scaling international marketing teams (up to 50 FTE), data-driven brand management, and consistent transformation of traditional structures into agile organizations. Industries: Hospitality, e-commerce, FMCG.

Skills

  • Marketing Strategy: Brand Architecture, International Launches, Growth Planning
  • Organization Building: Scalable Teams, Kpi-driven Management, Agile Project Management
  • Digitalization: Data-driven Campaigns, Tech Stack Integration, Product Data Processes
  • Leadership: Empowerment, Transformation Coaching, Change Communication

Technologies & Tools

  • Project Management: Okrs, Kpis, Classic, Agile & Hybrid
  • Tools: Jira, Confluence, Miro, Mentimeter, Ms Project, Excel, Sharepoint
  • Communication: Ms Teams, Powerpoint, Slack, Zoom, Visio

Working Style

I Don’t Need A Big Stage To Make An Impact. I Speak Up Openly, Listen Carefully, And Create Clarity Where There Was Fog. To Me, Marketing Is Not An End In Itself But A Business Driver. And Good Leadership Means Empowering People Instead Of Controlling Them.

Languages

English
Advanced
Italian
Advanced
German
Intermediate

Education

Oct 1999 - Jun 2003

Fachhochschule Ansbach

Diploma in Business Information Systems · Business Information Systems · Ansbach, Germany

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