Sabine Sielemann
Independent Consultant & Organizational Developer
Experience
Independent Consultant & Organizational Developer
Manufaktur für Klarheit
Organizational development & process design
Change management & corporate culture
Senior Consultant at conlab Management Consultants (network partner)
Lecturer in strategy and agile business management
Head of Marketing Division, Member of Executive Management
LUSINI Solutions GmbH
- Leading an international team of 50 employees
- Building a data-driven, scalable marketing organization
- Multi-channel campaigns and European brand management
- Implementing agile management frameworks (e.g., OKRs)
Managing Director
LUSINI Deutschland GmbH
- Overseeing market strategy, team, and results
- Developing a customer value-based management model
Head of Marketing Europe & Customer Service
Pulsiva GmbH
- Brand rollout in 6 European countries within six months
- Building an international customer service team
Head of Marketing
LUSINI Group
Head of Product Data Management (Holding)
LUSINI Group
Marketing, E-Commerce, and Project Roles
Madeleine Mode GmbH, Faber-Castell Consulting & Others
- Webshop development & relaunch of international websites
- Online marketing in premium and B2C segments
- Process optimization and product data quality
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (16 years), Fashion (15 years), Manufacturing (5 years), Retail (4 years), and Food and Beverage (3.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (24 years), Information Technology (15 years), Project Management (12 years), Strategy (5 years), Customer Service (5 years), and Product Development (4 years).
Summary
Strategic marketing leader with over 15 years of experience in B2B and B2C. Building and scaling international marketing teams (up to 50 FTE), data-driven brand management, and consistent transformation of traditional structures into agile organizations. Industries: Hospitality, e-commerce, FMCG.
Skills
- Marketing Strategy: Brand Architecture, International Launches, Growth Planning
- Organization Building: Scalable Teams, Kpi-driven Management, Agile Project Management
- Digitalization: Data-driven Campaigns, Tech Stack Integration, Product Data Processes
- Leadership: Empowerment, Transformation Coaching, Change Communication
Technologies & Tools
- Project Management: Okrs, Kpis, Classic, Agile & Hybrid
- Tools: Jira, Confluence, Miro, Mentimeter, Ms Project, Excel, Sharepoint
- Communication: Ms Teams, Powerpoint, Slack, Zoom, Visio
Working Style
I Don’t Need A Big Stage To Make An Impact. I Speak Up Openly, Listen Carefully, And Create Clarity Where There Was Fog. To Me, Marketing Is Not An End In Itself But A Business Driver. And Good Leadership Means Empowering People Instead Of Controlling Them.
Languages
Education
Fachhochschule Ansbach
Diploma in Business Information Systems · Business Information Systems · Ansbach, Germany
Profile
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