Peter Lalonde

Partner / Investor | Advisor

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Ottawa, Canada

Experience

Jan 2021 - Dec 2023
3 years
Ottawa, Canada

Partner / Investor | Advisor

Interset

  • Enterprise SaaS go-to-market leader
  • B2B marketing team builder and mentor
  • Mentors entrepreneurs and serves as a hands-on advisor to startups looking to hit product/market fit, double down on growth, and scale to the next major milestone
Jul 2019 - Dec 2020
1 year 6 months
Montreal, Canada

Head of Sales & Strategy

Interset

  • Enterprise sales creative open
Jul 2009 - Dec 2014
5 years 6 months
Ottawa, Canada

Founder & CEO / CMO | VP Sales & Marketing

Openera

  • Founded, grew, and exited Openera
  • Six-time undefeated pitch champion
  • Led Openera as founder and CEO to acquisition in 2014 by leveraging experience running global sales and marketing teams
Jan 2007 - Dec 2008
2 years
Ottawa, Canada

CMO | VP Sales & Marketing

Corel

  • Five-time President’s Club achiever
Jan 2005 - Dec 2006
2 years

VP Corporate Sales, Support & Services

OpenText

  • Mentor to many entrepreneurs
Jan 2001 - Dec 2004
4 years

VP Global Field Marketing & Inside Sales

OpenText

  • Hung out backstage with Metallica
Jan 1998 - Dec 2000
3 years
Boston, United States

Director Marketing & Strategic Alliances

Interleaf

Jan 1992 - Dec 1997
6 years
Boston, United States

Director Sales & Marketing

  • Experienced leadership in an acquired company
Jan 1990 - Dec 1991
2 years
Canada

Consultant | CRM | BI | ECM

Summary

Peter Lalonde is a sales and marketing executive with a proven track record of hitting targets and milestones. An objective-based leader, he is skilled at aligning teams behind a vision and a strategy. He is an out-of-the-box, strategic thinker, creative problem solver and trusted advisor with a strong foundation in sales, marketing and business development.

His experience working and aligning teams in multiple countries and regions earned him a reputation for building high-performing teams and breakout go-to-market strategies.

At his core, Peter is a revenue focused marketing leader with a no-BS, objective-based approach to growth and a human approach to leadership.

Skills

  • Enterprise Saas Go-to-market Strategy

  • B2b Marketing

  • Creative Problem Solver

  • Enterprise Sales & Marketing Executive

  • Vision & Leadership

  • Out-of-the-box Thinker

  • Product / Market Fit

  • Demand Generation

  • Positioning

  • Performance Management

  • Successful Exit

  • International Experience

  • Team Builder

  • Mentor & Trusted Advisor

  • 20+ Years Of Enterprise Leadership Experience

  • Proven Performer, C-level Experience

  • Entrepreneurial, Public Speaker, Out-of-the-box Thinker

  • Positive, Enthusiastic, Team Player And Likes People

  • Fail Fast, Learn, Improve, Succeed, Repeat

  • Everyone Loves Working With Pete

Languages

English
Native

Education

Oct 1991 - Jun 1993

University of Ottawa

BA · Communications · Ottawa, Canada

Oct 1989 - Jun 1991

Concordia University

Economics · Montreal, Canada

Oct 1986 - Jun 1989

John Abbott College

DEC · Communications · Montreal, Canada

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