Pascal W. - Unknown

Alling, Germany

Experience

Mar 2011 - Mar 2011

1 month

Germany

Concept and design of sex sells print ads (e.g. "Thank you, Playboy.").
Development of claims and creative ideas for products like rhino’s natural – a long-lasting energy drink with 30% fruit juice (cranberries, white grapes).
Design and copywriting for energy drink ads and marketing materials.

Germany

Germany

Germany

Concept and execution of Märchenhaft. campaigns.
Development of emotional claims and slogans like "Without Probation" and "Wow." for various formats.
Execution of cross-media measures across print, (D)OOH, social/digital, and on-ground events.
Creative collaboration on the 2022 redesign and claim establishment of the Sat.1 brand identity, including developing statements like "There's still so much to see."
Establishment of communication measures for formats like The 1% Quiz, Bundesliga For All, including print/out-of-home campaigns, digital, social media, and event activations.
Content development and storytelling for various genres, including football Bundesliga (ran) and quiz shows.
Contribution to the overall look and feel of Sat.1 ran Bundesliga (print, digital, D/OOH, on-ground).
Leadership and management of design, social media, and communication projects.

Germany

Design and production of print visuals for Siemens Aqua – waterproof hearing aids.
Development of advertising concepts for Gigaset (formerly Siemens Gigaset) – including key visuals, communication lines, and brand positioning in the premium telephone segment.
Copy and propositions for technical features like durability, ease of use, design, and high-end functionality (e.g. SL400, E490 models).
Consideration and communication of technical product benefits, innovative designs, and user needs for print communication and POS.