Pascal Wilfling

Unknown

Alling, Germany

Experience

Mar 2011 - Mar 2011
1 month
Germany

Unknown

Unknown

  • Concept and design of sex-sells print motifs (e.g. "Thank you, Playboy.").
  • Development of claims and creative ideas for products like rhino’s natural – a long-lasting energy drink with 30% fruit content (cranberries, white grapes).
  • Layout and copy for energy drink ads and marketing materials.
Germany

Unknown

Ego FM

  • Creation and development of print motifs for the radio brand Ego FM.
  • Support of brand communication through print initiatives.
Germany

Unknown

Kabel Eins

  • Development and implementation of the Kabel Eins redesign.
  • Creation and execution of a print campaign for brand communication.
Germany

Unknown

Sat.1

  • Conceptualization and execution of Märchenhaft. campaigns.
  • Development of emotional claims and slogans such as "Ohne Bewährung" and "Wow." for various formats.
  • Execution of cross-media measures: print, (D)OOH, social/digital, and on-ground events.
  • Creative collaboration on the 2022 redesign and claim establishment of the Sat.1 brand identity, including developing messages like "Es gibt noch viel zu sehen".
  • Establishment of communication measures for formats such as Das 1% Quiz and Bundesliga Für Alle, including print/out-of-home campaigns, digital, social media, and event activations.
  • Content development and storytelling for various genres, including football Bundesliga (ran) and quiz shows.
  • Contribution to the overall appearance of Sat.1 ran Bundesliga (print, digital, D/OOH, on-ground).
  • Leadership and management of design, social media, and communication projects.
Germany

Unknown

Siemens

  • Design and execution of print motifs for Siemens Aqua – waterproof hearing aids.
  • Development of advertising concepts for Gigaset (formerly Siemens Gigaset), including key visuals, communication lines, and brand positioning in the premium telephone segment.
  • Copy and propositions for technical features such as durability, ease of use, design, and high-end functionality (e.g., SL400, E490 models).
  • Consideration and communication of technical product benefits, innovative designs, and user needs for print communications and POS.

Languages

English
Advanced
German
Intermediate