Pascal Wilfling

Creative Director / Art Director / Creative Lead

Alling, Germany

Experience

Jan 2016 - Dec 2020
4 years

Creative Director

SAT.1

Developed various creative projects including:

  • MÄRCHENHAFT. OHNE BEWÄHRUNG campaign
  • SO KLINGT WOW campaign
  • ran BUNDESLIGA FUSSBALL FÜR ALLE campaign with print and digital out-of-home advertising
  • MURIAL & BOLZPLATZ project
  • Social media and digital content creation
  • 2022 Redesign and claim establishment with "ES GIBT NOCH VIEL ZU SEHEN" tagline
  • DAS 1% QUIZ campaign with "WIE CLEVER BIST DU?" concept including print, digital out-of-home, social media, and on-ground activations

Creative Director

EGO FM

Created series of print advertisements for radio station EGO FM

Creative Director

GIGASET

Developed multiple print campaigns for GIGASET communication products featuring slogans like "INSPIRING CONVERSATION" and showcasing products such as the Gigaset SL400 and E490 with detailed feature highlights

Creative Director

KABEL EINS

Led the redesign project for the KABEL EINS brand including print campaign development

Creative Director

PLAYBOY

Developed print advertisement with the tagline "SEX SELLS. THANK YOU, PLAYBOY."

Creative Director

Rhino's Natural

Created print campaign for energy drink with focus on natural ingredients including cranberries and white grapes with 30% fruit content

Creative Director

SIEMENS

Created print advertising for SIEMENS AQUA waterproof hearing aids

Summary

As a seasoned Creative Director, I specialize in crafting impactful campaigns that connect brands with their audiences. With extensive experience across industries like media, consumer electronics, and lifestyle, I deliver innovative concepts that drive engagement and elevate brand identity. My portfolio includes high-profile campaigns such as SAT.1's "DAS 1% QUIZ" with multi-channel activations, the "SO KLINGT WOW" initiative, and the "ES GIBT NOCH VIEL ZU SEHEN" brand redesign. I've also developed standout print campaigns for brands like GIGASET, SIEMENS, and PLAYBOY, blending sharp messaging with compelling visuals. From social media content to large-scale out-of-home advertising, I bring a strategic approach to every project, ensuring creative solutions align with business goals. Whether it's redefining a brand or launching a product, I deliver work that resonates and leaves a lasting impression.

Languages

German
Native
English
Advanced