Pascal W.
Unknown
Experience
Mar 2011 - Mar 2011
1 monthGermany
Unknown
Unknown
- Concept and design of sex sells print ads (e.g. "Thank you, Playboy.").
- Development of claims and creative ideas for products like rhino’s natural – a long-lasting energy drink with 30% fruit juice (cranberries, white grapes).
- Design and copywriting for energy drink ads and marketing materials.
Germany
Unknown
Ego FM
- Creation and development of print designs for the radio brand Ego FM.
- Support of brand communication through print campaigns.
Germany
Unknown
Kabel Eins
- Development and implementation of the Kabel Eins redesign.
- Design and execution of a print campaign for brand communication.
Germany
Unknown
Sat.1
- Concept and execution of Märchenhaft. campaigns.
- Development of emotional claims and slogans like "Without Probation" and "Wow." for various formats.
- Execution of cross-media measures across print, (D)OOH, social/digital, and on-ground events.
- Creative collaboration on the 2022 redesign and claim establishment of the Sat.1 brand identity, including developing statements like "There's still so much to see."
- Establishment of communication measures for formats like The 1% Quiz, Bundesliga For All, including print/out-of-home campaigns, digital, social media, and event activations.
- Content development and storytelling for various genres, including football Bundesliga (ran) and quiz shows.
- Contribution to the overall look and feel of Sat.1 ran Bundesliga (print, digital, D/OOH, on-ground).
- Leadership and management of design, social media, and communication projects.
Germany
Unknown
Siemens
- Design and production of print visuals for Siemens Aqua – waterproof hearing aids.
- Development of advertising concepts for Gigaset (formerly Siemens Gigaset) – including key visuals, communication lines, and brand positioning in the premium telephone segment.
- Copy and propositions for technical features like durability, ease of use, design, and high-end functionality (e.g. SL400, E490 models).
- Consideration and communication of technical product benefits, innovative designs, and user needs for print communication and POS.
Languages
English
AdvancedGerman
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