Anita Gläßner
E-Commerce Content Creative
Experience
E-Commerce Content Creative
Opella (Sanofi)
- Brands: Allegra, Thomapyrin, Buscopan, Mucosolvan, Maaloxan, Ibuflam, Rhinospray, Essentiale, Dulcolax, Laxoberal
- Creative creation and editing of e-commerce content, digital assets and ad banners
- Creation and implementation of A+ and B+ content and monitoring its execution by the client
- Creative execution of Amazon brand stores
Awareness Campaign Project Manager
DB Schenker AG
- Development of requirement profiles and agency briefings
- Coordination of project deliverables and schedules
- Brand and campaign management
- Management of stakeholders, service providers and agencies
360° B2C Marketing Manager
RheinEnergie, BELKAW GmbH
Brand and corporate design management for BELKAW
Planning of marketing campaigns (image & product)
Management of sponsored advertisements
Graphic creation of marketing materials
Event management and coordination of cooperation partners
Planning and execution of energy saving events in the Bergisches Land (>2,000 participants)
Management and optimization of BELKAW website measures
Ensuring content currency on the website
Creation of website designs in Adobe XD and Figma
Optimization of UI and UX elements
Implementation of SEO measures with a digital agency
Serving as interface to subsidiaries for additional websites
Briefing and management of external digital agencies
Internal Communications Consultant
Volkswagen CARIAD via diconium strategy
- Development and implementation of communication concepts
- Development of the intranet presence and editorial contributions
- Conception and implementation of internal newsletters
- Stakeholder management
Online Editor
Cyberport
- Creative creation of e-commerce content and ad banners
- Creation of SEO and target group-oriented texts for product landing pages
Interim Online Marketing Manager B2B
Traxpay
- Managing and implementing website updates
- Keeping website content up to date
- Managing external service providers and agencies
- Implementing marketing materials
- Planning, designing, and sending newsletters
- Social media marketing and community management
- Planning and attending digital trade fairs and events
Interim Digital & Consumer Marketing Manager B2C
Mastercard
- Project management for the relaunch of the mastercard.de homepage
- Brand and campaign management (mobile payment awareness campaign in DACH region)
- Managing external service providers and agencies
Interim Online Marketing Manager Website Relaunch B2C
XING Events (today New Work SE)
- Project management for the website relaunch
- Managing external service providers and agencies
Trade Marketing Manager B2B
Credit Plus Bank
- Planning and executing B2B marketing campaigns
- Implementing communication materials
- Managing external service providers and agencies
Interim B2B Marketing Communications Manager
Mainova
- Conceptualizing, implementing, and managing B2B campaigns
- Implementing marketing materials
- Social media marketing and content management
Social Media and Digital Marketing Manager B2C
paydirekt
- Management and implementation of website measures
- Implementation of marketing materials
- Social media marketing and community management
Summary
As a creative all-rounder in marketing, design, and websites, I help companies build their online presence and strengthen their brand identity for the long term. I have extensive experience planning and executing effective marketing and communication campaigns, optimizing websites, and creating custom design and branding concepts. When I work with my clients, I like to bring fresh ideas and work in a structured, detail-oriented way with strong dedication.
Skills
Digital Marketing
Graphic Design & Branding
Website Optimization
Project Management: Jira, Confluence, Trello, Monday
Marketing: Salesforce, Newsletter2go, Beyond, Cleverreach, Adobe Analytics, Google Analytics, Etracker, Webtrekk, Dirico, Talkwalker, Meta
Website: Wordpress, Typo3, Dotcms, Onpublix
Design: Adobe Photoshop, Adobe Lightroom, Adobe Illustrator, Adobe Indesign, Adobe Premiere Pro, Adobe Xd, Canva, Figma, Frontify
Artificial Intelligence: Copilot, Adobe Firefly, Photoshop Ai, Canva Ai
Languages
Certifications & licenses
Certified Marketing Specialist
IWW Fernuniversität Hagen
Certified Computer Graphic Designer
Deutsche Pop Akademie
Certified Photo Assistant
Deutsche Pop Akademie
Certified Marketing Manager
Deutsche Pop Akademie
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