Anita G. - 360° Marketing Manager

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Frankfurt am Main, Germany

Experience

Oct 2021 - Mar 2024

2 years 6 months

Cologne, Germany

360° Marketing Manager

RheinEnergie AG, BELKAW GmbH

Support for all operational marketing activities
Brand and corporate design management
Campaign planning (image & product)
Managing ad sponsorship (handling inquiries, selecting and sending ads, and billing)
Project and event management
Managing cooperation partners
Planning and running online and on-site events
Conceptualizing and coordinating the production of communication materials
Managing social media ads via Flyeralarm
Supporting event management in planning and executing events
Assisting in developing a social media strategy
Supporting customer centers regarding communication material setup
Managing internal and external service providers
Ensuring up-to-date website content (interface with corporate communications)
Managing and implementing website improvements
Implementing onsite campaigns together with product management and marketing
Improving the conversion rate by continuously optimizing the user flow and sales funnel
Constantly analyzing user data and onsite KPIs, deriving optimization ideas, and testing them with A/B tests
Creating website prototypes in Adobe XD
Carrying out SEO measures in collaboration with a digital agency
Supporting and collaborating with the performance marketing manager to increase traffic and conversions
Briefing and managing external digital agencies
Acting as interface to companies or implementing agencies for various websites
Tools used: Adobe Creative Cloud, Figma, etracker, SAP, DataStudio, Confluence, Jira, Frontify, CMS onpublix, Canto

Jan 2021 - Jul 2022

1 year 7 months

Germany

Internal Communications Consultant

diconium strategy GmbH, VW-Projekt CARIAD

Developing communication concepts
Producing communication materials
Planning and implementing an intranet presence
Planning and designing monthly newsletters
Designing graphics for Confluence pages
Planning and running PI plannings
Tools used: Adobe Creative Cloud, Jira, Confluence

Aug 2020 - Nov 2020

4 months

Frankfurt am Main, Germany

B2B Online Marketing Manager

Traxpay AG

Managing service providers and agencies
Website management and content maintenance, quality control
Producing communication materials (brochures, flyers)
Executing newsletter campaigns
Event planning (online fairs and events)
Social media marketing and community management
Photo production and editing
Tools used: Confluence, Jira, WordPress, Newsletter2Go, MS Office, Adobe Creative Cloud

Dec 2019 - Jan 2020

2 months

Frankfurt, Germany

Digital & Consumer Marketing Manager B2C

Mastercard

Project language: German & English
Website management and quality control
Project management for website relaunch
Planning and developing a national campaign
Managing service providers and agencies
Tools used: Confluence, MS Office

Jul 2019 - Aug 2019

2 months

Munich, Germany

Interim Online Marketing Manager (Website Relaunch B2C)

XING Events GmbH

Project management for website relaunch
Website management, content maintenance in Typo3
Campaign development and action planning
Tracking via Google Analytics & setting up reports
Managing service providers and agencies
Tools used: Jira, Confluence, Basecamp, Google Analytics, Adobe Analytics, Sistrix, Typo3, Slack, Trello, MS Office

Jun 2019 - Nov 2019

6 months

Offenbach, Germany

B2B Trade Marketing Manager

Credit Plus Bank AG

Project management in digital marketing
Managing service providers and agencies
Developing and optimizing communication measures
Preparing PowerPoint presentations according to CI guidelines
Image editing and creating composites
Writing audience-focused mailing texts
Creating ad placements
Campaign planning
Event planning
Tools used: Trello, Adobe Creative Cloud

Nov 2018 - Jun 2019

8 months

Frankfurt, Germany

Interim B2B Marketing Communications Manager

Mainova AG

Conceptualizing, executing, and managing B2B campaigns
Producing communication materials (flyers, newsletters, mailings, events) within CI
Photo production, image editing, and creating composites
Creating content on all social media channels
Project management, managing service providers and agencies
Developing KPIs
Tools used: Adobe Creative Cloud, MS Office, Trello

Jul 2018 - Nov 2018

5 months

Frankfurt, Germany

Social Media and Digital Marketing Manager B2C

paydirekt GmbH

Planning and executing email marketing campaigns
Creating content on all social media channels
Designing online banners
Continuous website development
Producing communication materials
Photo production, image editing
Tools used: Adobe Creative Cloud, Beyond, dotCMS, Trello, Dirico, Talkwalker, Webtrekk, Facebook Business Manager

Apr 2018 - Jun 2018

3 months

Königstein im Taunus, Germany

Online and Social Media Marketing Manager B2C

Karriere Tutor GmbH

Creating content on all social media channels
Producing communication materials (print and web)
Content maintenance in the Avendoo CMS
Tools used: Adobe Creative Cloud, Avendoo

Apr 2018 - Jun 2018

3 months

Frankfurt, Germany

Corporate Communications Consultant

Newmark Finanzkommunikation

Rebranding corporate publishing materials (client: Allianz Global Investors)
Tools used: MS PowerPoint, MS Publisher

Summary

With my expertise, I enrich my clients as a freelancer. Over my many years of experience, I have worked in a variety of exciting industries. This lets me bring fresh ideas and suggest alternative approaches. I am known for my structured way of working, an eye for detail, and a high level of dedication. Even in stressful situations, I stay calm and solution-focused and keep an overview. I know how to use my expertise precisely in the online presence to ensure fair audience targeting. This turns the brand into a decisive competitive advantage that allows for growth beyond the market and profitable development.