Anita Gläßner
360° Marketing Manager
Experience
Oct 2021 - Mar 2024
2 years 6 monthsCologne, Germany
360° Marketing Manager
RheinEnergie AG, BELKAW GmbH
- Support in all operational marketing activities
- Brand and CD management
- Campaign planning (image & product)
- Handling ad sponsorships (request processing, ad selection/sending, and billing)
- Project and event management
- Managing cooperation partners
- Planning and hosting online and on-site events
- Designing and coordinating communication materials
- Managing social media ads via Flyeralarm
- Assisting event management with planning and execution of events
- Helping build a social media strategy
- Managing customer centers in supplying communication materials
- Steering internal and external service providers
- Ensuring website content is up to date (liaison to corporate communications)
- Managing and implementing website development measures
- Onsite campaign implementation with product management and marketing
- Improving conversion rates through continuous optimization of user flow and sales funnel
- Ongoing analysis of user data and onsite KPIs, deriving optimizations, and testing via A/B tests
- Creating website prototypes in Adobe XD
- Implementing SEO measures in collaboration with a digital agency
- Supporting and collaborating with performance marketing manager to increase traffic and conversions
- Briefing and managing external digital agencies
- Liaison to companies and executing agencies for various websites
- Tools used: Adobe Creative Cloud, Figma, etracker, SAP, DataStudio, Confluence, Jira, Frontify, onpublix CMS, Canto
Jan 2021 - Jul 2022
1 year 7 monthsGermany
Internal Communications Consultant
diconium strategy GmbH, VW-Projekt CARIAD
- Developing communication concepts
- Creating communication materials
- Planning and executing an intranet launch
- Planning & designing monthly newsletters
- Graphic design of Confluence pages
- Planning & running PI plannings
- Tools used: Adobe Creative Cloud, Jira, Confluence
Aug 2020 - Nov 2020
4 monthsFrankfurt am Main, Germany
B2B Online Marketing Manager
Traxpay AG
- Managing service providers and agencies
- Website maintenance and content updates, quality control
- Producing communication materials (brochures, flyers)
- Running newsletter campaigns
- Planning events (online fairs and events)
- Social media marketing and community management
- Photo production and image editing
- Tools used: Confluence, Jira, WordPress, Newsletter2Go, MS Office, Adobe Creative Cloud
Dec 2019 - Jan 2020
2 monthsFrankfurt, Germany
B2C Digital & Consumer Marketing Manager
Mastercard
- Project language: German & English
- Website maintenance and quality control
- Project management for website relaunch
- Planning and developing a national campaign
- Managing service providers and agencies
- Tools used: Confluence, MS Office
Jul 2019 - Aug 2019
2 monthsMunich, Germany
Interim Online Marketing Manager (B2C Website Relaunch)
XING Events GmbH
- Project management for website relaunch
- Website management, content updates in Typo3
- Campaign development and planning measures
- Tracking via Google Analytics & setting up reports
- Managing service providers and agencies
- Tools used: Jira, Confluence, Basecamp, Google Analytics, Adobe Analytics, Sistrix, Typo3, Slack, Trello, MS Office
Jun 2019 - Nov 2019
6 monthsOffenbach, Germany
B2B Marketing Manager Trade Marketing
Credit Plus Bank AG
- Project management in digital marketing
- Managing service providers and agencies
- Developing and optimizing communication measures
- Designing PowerPoint presentations according to CI guidelines
- Image editing, composing visuals
- Writing audience-specific mailing texts
- Creating ad placements
- Campaign planning
- Event planning
- Tools used: Trello, Adobe Creative Cloud
Nov 2018 - Jun 2019
8 monthsFrankfurt, Germany
Interim B2B Marketing Communication Manager
Mainova AG
- Designing, implementing, and managing B2B campaigns
- Creating communication materials (flyers, newsletters, mailings, events) within CI
- Photo production, image editing, composing visuals
- Creating content for all social media channels
- Project management and managing service providers and agencies
- Developing KPIs
- Tools used: Adobe Creative Cloud, MS Office, Trello
Jul 2018 - Nov 2018
5 monthsFrankfurt, Germany
B2C Social Media & Digital Marketing Manager
paydirekt GmbH
- Planning and executing email marketing campaigns
- Creating content for all social media channels
- Designing online banners
- Continuous website development
- Executing communication measures
- Photo production and image editing
- Tools used: Adobe Creative Cloud, Beyond, dotCMS, Trello, Dirico, Talkwalker, Webtrekk, Facebook Business Manager
Apr 2018 - Jun 2018
3 monthsKönigstein im Taunus, Germany
B2C Online & Social Media Marketing Manager
Karriere Tutor GmbH
- Creating content for all social media channels
- Producing communication materials (print and web)
- Content updates in Avendoo CMS
- Tools used: Adobe Creative Cloud, Avendoo
Apr 2018 - Jun 2018
3 monthsFrankfurt, Germany
Corporate Communications Consultant
Newmark Finanzkommunikation
- Rebranding corporate publishing documents (client: Allianz Global Investors)
- Tools used: MS PowerPoint, MS Publisher
Summary
With my expertise, I enrich my clients as a freelancer. Over my many years of experience, I have worked in a wide range of exciting industries. This allows me to bring fresh ideas and show alternative approaches. I am known for my highly structured way of working, an eye for detail, and a strong commitment. Even in stressful situations, I stay calm and solution-focused while keeping an overview. I know how to apply my expertise precisely in online presence to ensure the right audience is reached. In this way, the brand becomes a key competitive advantage that enables growth beyond the market and profitable development.
Languages
German
AdvancedEnglish
Advanced Certifications & licenses
Certified Computer Graphic Artist
Deutsche Pop Akademie
Certified Online Marketing Manager
Deutsche Pop Akademie
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