Anita Gläßner
Marketing Manager 360°
Experience
Oct 2021 - Mar 2024
2 years 6 months Cologne, Germany
Marketing Manager 360°
RheinEnergie AG, BELKAW GmbH
- Support of all operational marketing activities
- Brand and CD management
- Campaign planning (image & product)
- Management of ad sponsorships (request processing, ad selection/distribution, billing)
- Project and event management
- Management of cooperation partners
- Planning and execution of online and on-site events
- Conception and coordination of communication materials
- Management of social media ads via Flyeralarm
- Support of event management in planning and execution of events
- Support in building a social media strategy
- Support of customer centers regarding communication materials
- Management of internal and external service providers
- Ensuring website content is up to date (interface to corporate communications)
- Management and implementation of website development measures
- Onsite campaign implementation together with product management and marketing
- Improving conversion rate through continuous optimization of the user flow and sales funnel
- Ongoing analysis of user data and onsite KPIs, deriving optimization opportunities, testing them via A/B tests
- Creation of website prototypes in Adobe XD
- Implementation of SEO measures in cooperation with a digital agency
- Support and collaboration with the performance marketing manager to increase traffic and conversions
- Briefing and management of external digital agencies
- Interface to the company or executing agencies for various websites
- Tools used: Adobe Creative Cloud, Figma, etracker, SAP, DataStudio, Confluence, Jira, Frontify, CMS onpublix, Canto
Jan 2020 - Jul 2022
1 year 7 months Germany
Consultant Internal Communications
diconium strategy GmbH, VW project CARIAD
- Development of communication concepts
- Creation of communication materials
- Planning & implementation of an intranet presence
- Planning & design of monthly newsletters
- Graphic preparation of Confluence pages
- Planning & execution of PI plannings
- Tools used: Adobe Creative Cloud, Jira, Confluence
Aug 2020 - Nov 2020
4 months Frankfurt am Main, Germany
Online Marketing Manager B2B
Traxpay AG
- Management of service providers and agencies
- Website management and content maintenance, quality control
- Creation of communication materials (brochures, flyers)
- Execution of newsletter campaigns
- Event planning (online trade shows and events)
- Social media marketing and community management
- Photo production + image editing
- Tools used: Confluence, Jira, WordPress, Newsletter2Go, MS Office, Adobe Creative Cloud
Dec 2019 - Jan 2020
2 months Frankfurt, Germany
Digital & Consumer Marketing Manager B2C
Mastercard
- Project languages: German & English
- Website management, quality control
- Project management in website relaunch
- Planning and development of a national campaign
- Management of service providers and agencies
- Tools used: Confluence, MS Office
Jul 2019 - Aug 2019
2 months Munich, Germany
Online Marketing Manager (Interim) Website Relaunch B2C
XING Events GmbH
- Project management in website relaunch
- Website management, content maintenance in Typo3
- Campaign development and action planning
- Tracking via Google Analytics & setting up reports
- Management of service providers and agencies
- Tools used: Jira, Confluence, Basecamp, Google Analytics, Adobe Analytics, Sistrix, Typo3, Slack, Trello, MS Office
Jun 2019 - Nov 2019
6 months Offenbach, Germany
Marketing Manager Trade Marketing B2B
Credit Plus Bank AG
- Project management in digital marketing
- Management of service providers and agencies
- Development and optimization of communication measures
- Preparation of PowerPoint presentations according to CI guidelines
- Image editing, development of composings
- Writing target-group-appropriate mailing texts
- Creation of ad placements
- Campaign planning
- Event planning
- Tools used: Trello, Adobe Creative Cloud
Nov 2018 - Jun 2019
8 months Frankfurt, Germany
Interim B2B Marketing Communication Manager
Mainova AG
- Conception, implementation, and management of B2B campaigns
- Implementation of communication measures (flyers, newsletters, mailings, events) within CI
- Photo production, image editing, development of composings
- Content creation across all social media channels
- Project management, management of service providers and agencies
- Development of KPIs
- Tools used: Adobe Creative Cloud, MS Office, Trello
Jul 2018 - Nov 2018
5 months Frankfurt, Germany
Social Media and Digital Marketing Manager B2C
paydirekt GmbH
- Planning and execution of email marketing campaigns
- Content creation across all social media channels
- Graphic design of online banners
- Continuous development of the website
- Implementation of communication measures
- Photo production, image editing
- Tools used: Adobe Creative Cloud, Beyond, dotCMS, Trello, Dirico, Talkwalker, Webtrekk, Facebook Business Manager
Apr 2018 - Jun 2018
3 months Königstein im Taunus, Germany
Online and Social Media Marketing Manager B2C
Karriere Tutor GmbH
- Content creation across all social media channels
- Creation of communication materials (print and web)
- Content maintenance in the Avendoo CMS
- Tools used: Adobe Creative Cloud, Avendoo
Apr 2018 - Jun 2018
3 months Frankfurt, Germany
Corporate Communications Consultant
Newmark Financial Communications
- Rebranding of corporate publishing materials (client: Allianz Global Investors)
- Tools used: MS PowerPoint, MS Publisher
Summary
With my expertise, I enrich my clients as a freelancer. Over my many years of experience I have become familiar with a wide range of exciting industries. This allows me to provide fresh impulses and suggest alternative approaches. I am characterized by a very structured working style, an eye for detail, and a high level of commitment. Even in stressful situations I remain calm and solution-oriented while always keeping an overview. I know how to apply my professional competence very specifically to online presence to ensure targeted audience engagement. This way the brand becomes the decisive competitive advantage, enabling sustainable growth and profitable development.
Languages
English
Advanced
German
Advanced
Certifications & licenses
Certified Computer Graphic Designer
Deutsche Pop Akademie
Certified Online Marketing Manager
Deutsche Pop Akademie
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