Anita Gläßner

360° Marketing Manager

Frankfurt am Main, Germany
Experience
Oct 2021 - Mar 2024
2 years 6 months
Cologne, Germany

360° Marketing Manager

RheinEnergie AG, BELKAW GmbH

  • Support in all operational marketing activities
  • Brand and CD management
  • Campaign planning (image & product)
  • Handling ad sponsorships (request processing, ad selection/sending, and billing)
  • Project and event management
  • Managing cooperation partners
  • Planning and hosting online and on-site events
  • Designing and coordinating communication materials
  • Managing social media ads via Flyeralarm
  • Assisting event management with planning and execution of events
  • Helping build a social media strategy
  • Managing customer centers in supplying communication materials
  • Steering internal and external service providers
  • Ensuring website content is up to date (liaison to corporate communications)
  • Managing and implementing website development measures
  • Onsite campaign implementation with product management and marketing
  • Improving conversion rates through continuous optimization of user flow and sales funnel
  • Ongoing analysis of user data and onsite KPIs, deriving optimizations, and testing via A/B tests
  • Creating website prototypes in Adobe XD
  • Implementing SEO measures in collaboration with a digital agency
  • Supporting and collaborating with performance marketing manager to increase traffic and conversions
  • Briefing and managing external digital agencies
  • Liaison to companies and executing agencies for various websites
  • Tools used: Adobe Creative Cloud, Figma, etracker, SAP, DataStudio, Confluence, Jira, Frontify, onpublix CMS, Canto
Jan 2021 - Jul 2022
1 year 7 months
Germany

Internal Communications Consultant

diconium strategy GmbH, VW-Projekt CARIAD

  • Developing communication concepts
  • Creating communication materials
  • Planning and executing an intranet launch
  • Planning & designing monthly newsletters
  • Graphic design of Confluence pages
  • Planning & running PI plannings
  • Tools used: Adobe Creative Cloud, Jira, Confluence
Aug 2020 - Nov 2020
4 months
Frankfurt am Main, Germany

B2B Online Marketing Manager

Traxpay AG

  • Managing service providers and agencies
  • Website maintenance and content updates, quality control
  • Producing communication materials (brochures, flyers)
  • Running newsletter campaigns
  • Planning events (online fairs and events)
  • Social media marketing and community management
  • Photo production and image editing
  • Tools used: Confluence, Jira, WordPress, Newsletter2Go, MS Office, Adobe Creative Cloud
Dec 2019 - Jan 2020
2 months
Frankfurt, Germany

B2C Digital & Consumer Marketing Manager

Mastercard

  • Project language: German & English
  • Website maintenance and quality control
  • Project management for website relaunch
  • Planning and developing a national campaign
  • Managing service providers and agencies
  • Tools used: Confluence, MS Office
Jul 2019 - Aug 2019
2 months
Munich, Germany

Interim Online Marketing Manager (B2C Website Relaunch)

XING Events GmbH

  • Project management for website relaunch
  • Website management, content updates in Typo3
  • Campaign development and planning measures
  • Tracking via Google Analytics & setting up reports
  • Managing service providers and agencies
  • Tools used: Jira, Confluence, Basecamp, Google Analytics, Adobe Analytics, Sistrix, Typo3, Slack, Trello, MS Office
Jun 2019 - Nov 2019
6 months
Offenbach, Germany

B2B Marketing Manager Trade Marketing

Credit Plus Bank AG

  • Project management in digital marketing
  • Managing service providers and agencies
  • Developing and optimizing communication measures
  • Designing PowerPoint presentations according to CI guidelines
  • Image editing, composing visuals
  • Writing audience-specific mailing texts
  • Creating ad placements
  • Campaign planning
  • Event planning
  • Tools used: Trello, Adobe Creative Cloud
Nov 2018 - Jun 2019
8 months
Frankfurt, Germany

Interim B2B Marketing Communication Manager

Mainova AG

  • Designing, implementing, and managing B2B campaigns
  • Creating communication materials (flyers, newsletters, mailings, events) within CI
  • Photo production, image editing, composing visuals
  • Creating content for all social media channels
  • Project management and managing service providers and agencies
  • Developing KPIs
  • Tools used: Adobe Creative Cloud, MS Office, Trello
Jul 2018 - Nov 2018
5 months
Frankfurt, Germany

B2C Social Media & Digital Marketing Manager

paydirekt GmbH

  • Planning and executing email marketing campaigns
  • Creating content for all social media channels
  • Designing online banners
  • Continuous website development
  • Executing communication measures
  • Photo production and image editing
  • Tools used: Adobe Creative Cloud, Beyond, dotCMS, Trello, Dirico, Talkwalker, Webtrekk, Facebook Business Manager
Apr 2018 - Jun 2018
3 months
Königstein im Taunus, Germany

B2C Online & Social Media Marketing Manager

Karriere Tutor GmbH

  • Creating content for all social media channels
  • Producing communication materials (print and web)
  • Content updates in Avendoo CMS
  • Tools used: Adobe Creative Cloud, Avendoo
Apr 2018 - Jun 2018
3 months
Frankfurt, Germany

Corporate Communications Consultant

Newmark Finanzkommunikation

  • Rebranding corporate publishing documents (client: Allianz Global Investors)
  • Tools used: MS PowerPoint, MS Publisher
Summary

With my expertise, I enrich my clients as a freelancer. Over my many years of experience, I have worked in a wide range of exciting industries. This allows me to bring fresh ideas and show alternative approaches. I am known for my highly structured way of working, an eye for detail, and a strong commitment. Even in stressful situations, I stay calm and solution-focused while keeping an overview. I know how to apply my expertise precisely in online presence to ensure the right audience is reached. In this way, the brand becomes a key competitive advantage that enables growth beyond the market and profitable development.

Languages
German
Advanced
English
Advanced
Certifications & licenses

Certified Computer Graphic Artist

Deutsche Pop Akademie

Certified Online Marketing Manager

Deutsche Pop Akademie

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