Matthias Liao
Business Development Manager
Experience
Jan 2022 - Aug 2022
8 monthsBusiness Development Manager
Instaffo
- Product development and implementation of ideas
- Conducting target group surveys and user interviews
- Marketing strategy support
Dec 2020 - Jan 2022
1 year 2 monthsHead of Marketing
Instaffo
- Building and leading the marketing team
- Developing and implementing online marketing strategies (TikTok, Reddit, LinkedIn, Facebook, Instagram)
- Producing promo videos and scaling marketing campaigns
- Winner of the 1M revenue Funnelcockpit Award
- Structure and process optimization
- Conducting user surveys (surveyed over 500 software developers on job descriptions & recruiting)
Sep 2018 - Present
6 years 11 monthsHeidelberg, Germany
Managing Director
GoFaster Marketing & Consulting GmbH
- Leading the company with a focus on tech recruiting
- Developing scalable recruiting strategies
- Training and full takeover of the recruiting process
- Using social media and online advertising for candidate sourcing
- Optimizing the filtering process to improve candidate quality and quantity
Languages
German
NativeEnglish
Intermediate Certifications & licenses
LinkedIn Marketing Strategy Certification Test
Certification for LinkedIn B2B Marketing Fundamentals
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