Recommended expert
Matthias Liao
Business Development Manager
Experience
Jan 2022 - Aug 2022
8 monthsBusiness Development Manager
Instaffo
- Product development and implementation of ideas
- Conducting target group surveys and user interviews
- Marketing strategy support
Dec 2020 - Jan 2022
1 year 2 monthsHead of Marketing
Instaffo
- Built and led the marketing team
- Developed and executed online marketing strategies (TikTok, Reddit, LinkedIn, Facebook, Instagram)
- Created promo videos and scaled marketing campaigns
- Winner of the €1M revenue Funnelcockpit Award
- Optimized structures and processes
- Conducted user surveys (asked over 500 software developers about job descriptions and recruiting)
Sep 2018 - Present
7 years 6 monthsHeidelberg, Germany
Managing Director
GoFaster Marketing & Consulting GmbH
- Led the company focusing on tech recruiting
- Developed scalable recruiting strategies
- Provided training and took full ownership of the recruiting process
- Used social media and online advertising to source candidates
- Optimized the filtering process to increase both candidate quality and quantity
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (7.5 years) and Information Technology (1.5 years).
Professional Services
Information Technology
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (7.5 years), Human Resources (7.5 years), and Product Development (0.5 years).
Marketing
Human Resources
Product Development
Skills
- Business Development
- Storytelling
- Marketing Strategy
Languages
German
NativeEnglish
IntermediateCertifications & licenses
Funnelcockpit Award (>€1M revenue)
LinkedIn Marketing Strategy Certification Test
LinkedIn B2B Marketing Basics Certification
Profile
Created
Last Update
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Matthias based?
Matthias is based in Heidelberg, Germany.
What languages does Matthias speak?
Matthias speaks the following languages: German (Native), English (Intermediate).
How many years of experience does Matthias have?
Matthias has at least 7 years of experience. During this time, Matthias has worked in at least 3 different roles and for 2 different companies. The average length of individual experience is 3 years and 6 months. Note that Matthias may not have shared all experience and actually has more experience.
What roles would Matthias be best suited for?
Based on recent experience, Matthias would be well-suited for roles such as: Business Development Manager, Head of Marketing, Managing Director.
What is Matthias's latest experience?
Matthias's most recent position is Business Development Manager at Instaffo.
What companies has Matthias worked for in recent years?
In recent years, Matthias has worked for Instaffo and GoFaster Marketing & Consulting GmbH.
Which industries is Matthias most experienced in?
Matthias is most experienced in industries like Professional Services and Information Technology (IT).
Which business areas is Matthias most experienced in?
Matthias is most experienced in business areas like Marketing, Human Resources (HR), and Product Development.
Which industries has Matthias worked in recently?
Matthias has recently worked in industries like Professional Services and Information Technology (IT).
Which business areas has Matthias worked in recently?
Matthias has recently worked in business areas like Marketing, Human Resources (HR), and Product Development.
Does Matthias have any certificates?
Matthias has 3 certificates. These include: Funnelcockpit Award (>€1M revenue), LinkedIn Marketing Strategy Certification Test, and LinkedIn B2B Marketing Basics Certification.
What is the availability of Matthias?
Matthias is immediately available full-time for suitable projects.
What is the rate of Matthias?
Matthias's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Matthias?
To hire Matthias, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 720-880 €
Market avg: 720-880 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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