Marcel Mertzky

Marketing Lead

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Barcelona, Spain

Experience

Marketing Lead

Etribes

  • Developing the company-wide B2B marketing strategy
  • Leading a team of up to 7 people in strategy and execution
  • Building and managing personal brands for executives and consultants
  • Developing and implementing the content strategy over several years

Manager

Salut Wine Studio

  • Overall responsibility for management and finance
  • Developing and implementing the marketing strategy and positioning
  • Establishing new services and partnerships with event agencies and travel companies
  • Focus on business development, event formats and corporate strategy

Linkedin Ads Manager

T-Systems

  • Managing a six-figure monthly budget for LinkedIn Ads
  • Responsible for global campaign strategy, setup and optimization
  • Writing ad copy, defining target audiences and selecting creatives
  • Running performance campaigns in Europe, Asia and North America

Skills

  • Business Marketing
  • Linkedin Ads
  • Development Strategy
  • Developing Integrated Strategic B2b Marketing Strategies
  • Developing Campaign Strategies Focused On B2b Goals
  • Developing And Executing Growth Strategies
  • Building Content And Brand Strategies
  • Writing Ad Copy
  • Selecting Creatives
  • Market And Competitor Analysis
  • Supporting Overall Strategy And Positioning
  • Developing New Products And Services
  • Developing And Implementing Personal Branding Strategies For Founders And Executives
  • Linking Marketing Activities To Business Goals
  • Setting Up, Managing And Optimizing Linkedin Campaigns
  • Performance Tracking, Reporting And Ongoing Optimization

Languages

German
Native
English
Advanced
Spanish
Advanced
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