Marcel M.
Marketing Lead
Experience
Marketing Lead
Etribes
Industry: Consulting Focus: Marketing strategy & team management
- Developed the company-wide B2B marketing strategy
- Led a team of up to 7 people in strategy and execution
- Built and managed personal brands for executives and consultants
- Developed and implemented the content strategy over multiple years
- Managed a six-figure monthly budget for LinkedIn Ads
Marketing & Business Development Freelancer
Marcel Mertzky
- Building strategic partnerships
- Developing and implementing growth strategies
- Conducting market and competitor analyses
- Supporting overall strategy and positioning
- Developing new products and services
- Building integrated B2B marketing strategies
- Creating content and brand strategies
- Designing and executing personal branding strategies for founders and executives
- Aligning marketing activities with business objectives
- Creating campaign strategies focused on B2B goals
- Writing ad copy and selecting creatives
- Setting up, managing, and optimizing LinkedIn campaigns
- Performance tracking, reporting, and ongoing optimization
Manager
Salut Wine Studio
Industry: Hospitality & Events Focus: Business development, corporate strategy, marketing, partnerships
- Full responsibility for management and finance
- Developed and executed marketing strategy and positioning
- Launched new services and event formats
- Built and maintained partnerships with event agencies and travel companies
LinkedIn Ads Manager
T-Systems
Industry: IT Focus: LinkedIn Ads strategy & execution
- Responsible for global campaign strategy, setup, and optimization
- Wrote ad copy, defined target audiences, and selected creatives
- Ran performance campaigns in Europe, Asia, and North America
Summary
This is how I help companies grow
Building strategic, integrated B2B marketing strategies
Developing and implementing growth strategies
Conducting market and competitor analyses
Supporting overall strategy and positioning
Developing new products and services
Creating campaign strategies focused on B2B goals
Writing ad copy and selecting creatives
Setting up, managing, and optimizing LinkedIn campaigns
Performance tracking, reporting, and ongoing optimization
Building content and brand strategies
Developing and implementing personal branding strategies for founders and executives
Aligning performance marketing activities with business objectives
Languages
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