Maike Petersen
Consultant Email Marketing, MarCom
Experience
Consultant Email Marketing, MarCom
MERCK
- Empowerment email marketing
- Enabling introduction KPI driven marketing
- Website optimization
Consultant 360° Change Project
SunExpress
- 360° thinking
- Sparring partner for head of department
- New processes
- Customer centricity
- Know-how transfer and team empowerment
- Visual facilitating
- CRM & Salesforce Marketing Cloud strategy
- Email marketing strategy
- Enabling SF Marketing Cloud 2.0 and email marketing 2.0
- Enabling introduction SF Interaction Studio
- Scrum
Consultant CRM
Cerascreen
- CRM & SF Marketing Cloud strategy
- Customer centricity
- Email marketing strategy
- Enabling introduction SF Interaction Studio
Interim Head of Marketing & Sparring Partner C-Level
SIGEL GmbH
- Sparring partner for C-Level
- Digital strategy, product/marketing/sales strategy, email marketing strategy
- Growth marketing
- New processes
- B2B lead generation
- Know-how transfer and team empowerment
- Product owner, scrum
- Product-Marketing-Sales (PMS) 360° thinking
- Introduction of cross-divisional thinking and acting, drivers in Product Marketing Sales (PMS) 360° implementation and processes
- Drivers for change in sales to over 80% digitally-initiated revenue
Transformation Enabler, Coach, Consultant
Why Consult
- Innovation empowerment
- Change Maker Masterclass
- Innovation Day
- New Way of Working
- Open Space & Think Tank Sessions
- Network collaborations for best case learning, inspiration and empowerment
- Sparring partner for C-Level
Product Owner, Scrum Master Enablement, Marketing Manager & Consultant, Digital Transformation
Dr. Ausbüttel
- Agile big picture and strategies
- Know-how transfer and team empowerment
- Sparring partner for head of department
- Product owner
- Empowering teams for digital transformation challenges
Priority 1 Growth Project: New approach and structures 360° Product-Marketing-Sales (PMS)
Lampenwelt GmbH
- Generate maximum revenue with the optimization of onsite, campaign and product playout as well as the optimization of the entire process chain product-marketing-sales (PMS), this requires completely new 360° approach and processes throughout the company: agile working, a new mindset, more effective cooperation.
- Sparring partner for C-Level and board
- PMS 360° introduction & sustainable implementation
- Permanent fireworks of ideas for innovative approach
- Tear down silos; streamline all departments and make processes more efficient
- Marketing strategy
- Providing operational support to teams in the implementation of optimizations
CMO Chief Marketing Officer
bobbles TV
- Development of the strategy of all online & offline marketing measures (80%, 20%) for the European pay TV platform "bobbles.tv" (subscription model), which was launched in August 2016.
Head of Team Online
Curtius Lütten Werbeagentur
- Coordination of all online marketing measures for ECE shopping centers
- Digital consulting of the central ECE marketing department
- Digital consulting of the ECE center managers
- Member of business development steering group
- Strategic approach to business expansion and profit maximization processes optimization
- Team building and empowerment
Product Owner, Scrum
Creatrade Holding
- Ecommerce shop marketing calendar
- Email marketing conversion optimization
Board Member
DYTY
Marketing Director
SJSK K.K.
Marketing Strategy and Business Development Consultant
m@i projekte
Summary
Expert for Change & Digital Transformation
As a holistic growth marketer, I have an extensive range of skills and, at the same time, a very pronounced depth of know-how. I bring the will to succeed and offer the expertise rarely available in this concentrated form.
As an interim manager, consultant, driver of change, product owner, coach and sparring partner, and in various management positions in marketing, I have been professionally active for over 26 years. I am passionate about digital transformation, innovation, growth marketing, customer centricity and DEI.
As the driver of success, I act in an interface function across all areas. I am often called into the company when everyone else was previously unable to implement the success. I empower the whole company (from the CEO down to the last desk) for the DIGITAL business uplift and get their learning curve going by building up know-how!
As an inspirer, motivator and role model, I help teams and leaders further develop, pave the way for new approaches, and new processes for more efficient and cross-departmental work, create clear structures and empower everyone for the digital challenges related to digital marketing & digital sales. I drive the change projects in the company forward with total energy like no other.
Languages
Certifications & licenses
Professional Scrum Master I (PSM I)
Professional Scrum Product Owner I (PSPO I)
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