Maike Petersen
Consultant Email Marketing, MarCom
Experience
Mar 2023 - Present
2 years 11 monthsConsultant Email Marketing, MarCom
MERCK
- Empowerment Email Marketing
- Enabling introduction of KPI driven marketing
- Website optimization
Jan 2022 - Apr 2023
1 year 4 monthsFrankfurt, Germany
Scrum Consultant
SunExpress
- 360° thinking
- Sparring partner for head of department
- New processes
- Customer centricity
- Know-how transfer and team empowerment
- Visual facilitating
- CRM & Salesforce Marketing Cloud strategy
- Email marketing strategy
- Enabling SF Marketing Cloud 2.0 and Email Marketing 2.0
- Enabling introduction of SF Interaction Studio
- 360° change project
Jun 2021 - Dec 2021
7 monthsHamburg, Germany
Consultant CRM
Cerascreen
- CRM & SF Marketing Cloud strategy
- Customer centricity
- Email marketing strategy
- Enabling introduction of SF Interaction Studio
Jul 2019 - Jul 2020
1 year 1 monthMertingen, Germany
Interim Head of Marketing & Sparring Partner C-Level
SIGEL GmbH
- Sparring partner for C-Level and board
- PMS 360° introduction & sustainable implementation
- Permanent fireworks of ideas for innovative approaches
- Tear down silos and streamline all departments
- Make processes more efficient
Jun 2019 - Present
6 years 8 monthsTransformation Enabler, Coach, Consultant
Why Consult
- Innovation empowerment Change Maker Masterclass
- Innovation Day
- New Way of Working Open Space & THINK TANK Sessions
- Network collaborations for best case learning, inspiration and empowerment
- Sparring partner for C-Level
- Transformation enabler, coach and consultant
Sep 2018 - May 2023
4 years 9 monthsDortmund, Germany
Product Owner, Scrum Master Enablement, Marketing Manager & Consultant, Digital Transformation
Dr. Ausbüttel
- Agile big picture and strategies
- Know-how transfer and team empowerment
- Sparring partner for head of department
- Empowering teams for digital transformation challenges
Mar 2018 - Feb 2019
1 yearFulda, Germany
On-siteMarketing Strategy Consultant
Lampenwelt GmbH
- Generate maximum revenue by optimizing onsite, campaign and product rollout
- Optimize the entire process chain from product to marketing to sales (PMS)
- Implement a new 360° approach and processes across the company
- Introduce agile working methods and a new mindset
- Improve collaboration and cross-departmental efficiency
- Provide operational support to teams
- Prioritize growth projects with new approaches and structures for 360° product-marketing-sales (PMS)
Aug 2016 - Feb 2017
7 monthsHamburg, Germany
Chief Marketing Officer
bobbles TV
- Developed strategy for all online and offline marketing measures (80% online, 20% offline)
- Launched European pay-TV platform subscription model in August 2016
May 2015 - Sep 2016
1 year 5 monthsHamburg, Germany
Head of Online Team
Curtius Lütten Werbeagentur
- Coordinated all online marketing measures for ECE shopping centers
- Provided digital consulting for the central ECE marketing department and center managers
- Member of the business development steering group
- Developed strategic approach to business expansion and profit maximization
- Optimized processes, built and empowered the team
Mar 2014 - May 2015
1 year 3 monthsWedel, Germany
Product Owner, Scrum Master
Creatrade Holding
- Managed eCommerce shop marketing calendar and email marketing
- Led conversion optimization
Oct 2010 - Mar 2012
1 year 6 monthsYokohama, Japan
Board Member
DYTY
Oct 2010 - Mar 2012
1 year 6 monthsYokohama, Japan
Marketing Director
SJSK K.K.
Aug 1996 - Jul 2009
13 yearsMarketing Strategy and Business Development Consultant
m@i projekte
Summary
As a holistic growth marketer, I have an extensive range of skills and, at the same time, a very pronounced depth of know-how. I bring the will to succeed and offer the expertise rarely available in this concentrated form.
As an interim manager, consultant, driver of change, product owner, coach and sparring partner, and in various management positions in marketing, I have been professionally active for over 26 years. I am passionate about digital transformation, innovation, growth marketing, customer centricity and DEI.
As the driver of success, I act in an interface function across all areas. I am often called into the company when everyone else was previously unable to implement the success. I empower the whole company (from the CEO down to the last desk) for the DIGITAL business uplift and get their learning curve going by building up know-how!
As an inspirer, motivator and role model, I help teams and leaders further develop, pave the way for new approaches, and new processes for more efficient and cross-departmental work, create clear structures and empower everyone for the digital challenges related to digital marketing & digital sales. I drive the change projects in the company forward with total energy like no other.
Skills
Topics
- Digital Transformation
- Change
- Innovation
- New Way Of Working
- #Newwork
- #Diversity
- Justdoit
- Organizational Development
- Lean Management
- Corporate Culture
- Management Culture
- Innovation Culture
- Agile Working
- Okrs
- New Understanding Of Leadership
- Digital Leadership
- Leadership Development
- 360° Approach With New Forms Of Cross-divisional Work
- Process Changes
- Tearing Down Silos
- Team Development
- Empowerment & Enabling
Expertise
- Business Development
- Program Management
- Change Management
- Innovation Management
- Project Management
- Product Owner
- Digital Strategy
- End-to-end Strategy
- Kpi Matrix
- B2b
- B2c
- Growth Marketing
- Lead Generation
- Building Teams And Expanding Digital Marketing
- Handshake Marketing-sales
- Crm
- Email Automation
- 360° Customer Commerce
- Customer Centricity
- Website
- Ecommerce
Coach, Agile, Project Management
- Agile (Since 2015)
- Agile Coach
- Okr Coach
- Facilitating
- Visual Facilitating
- Professional Scrum Master I (Psm I)
- Professional Scrum Product Owner I (Pspo I)
- Project Management Study (Final Grade: 1.0)
Personal Qualties
- Holistic Thinking
- Hands On Expertise
- Make It Easy And Just Do It
- Never Give Up & Growth Mindset
- Active With Passion And Success In Change Projects On The Meta-level Of Marketing In The Supreme Discipline Of Growth Marketing
- Very Structured Work
- Inspiring Others And Building Up Know-how In The Team
- Reliable
- Flexible
Languages
German
AdvancedEnglish
AdvancedJapanese
ElementaryEducation
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Project Management · 1.0
Certifications & licenses
Professional Scrum Master I (PSM I)
Professional Scrum Product Owner I (PSPO I)
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