Maike Petersen - Consultant Email Marketing, MarCom

Q: Where is Maike based?

Maike is based in Munich, Germany .

Q: What languages does Maike speak?

Maike speaks the following languages: German (Advanced), English (Advanced), Japanese (Elementary) .

Q: How many years of experience does Maike have?

Maike has at least 25 years of experience. During this time, Maike has worked in at least 13 different roles and for 13 different companies . The average length of individual experience is 2 years and 11 months . Note that Maike may not have shared all experience and actually has more experience.

Q: What is Maike's latest experience?

Maike's most recent position is Consultant Email Marketing, MarCom at MERCK .

Q: What companies has Maike worked for in recent years?

In recent years, Maike has worked for MERCK , SunExpress , Cerascreen , Why Consult , and Dr. Ausbüttel .

Q: Which industries is Maike most experienced in?

Maike is most experienced in industries like Professional Services , Chemical , and Retail . Maike also has some experience in Pharmaceutical , Advertising , and Real Estate .

Q: Which business areas is Maike most experienced in?

Maike is most experienced in business areas like Marketing , Strategy and Planning , and Sales . Maike also has some experience in Project Management , Operations , and Product Development .

Q: Which industries has Maike worked in recently?

Maike has recently worked in industries like Professional Services , Chemical , and Pharmaceutical .

Q: Which business areas has Maike worked in recently?

Maike has recently worked in business areas like Marketing , Strategy and Planning , and Project Management .

Recommended expert

Munich, Germany

Experience

Mar 2023 - Present

3 years

Consultant Email Marketing, MarCom

MERCK

Empowerment Email Marketing
Enabling introduction of KPI driven marketing
Website optimization

Jan 2022 - Apr 2023

1 year 4 months

Frankfurt, Germany

Scrum Consultant

SunExpress

360° thinking
Sparring partner for head of department
New processes
Customer centricity
Know-how transfer and team empowerment
Visual facilitating
CRM & Salesforce Marketing Cloud strategy
Email marketing strategy
Enabling SF Marketing Cloud 2.0 and Email Marketing 2.0
Enabling introduction of SF Interaction Studio
360° change project

Jun 2021 - Dec 2021

7 months

Hamburg, Germany

Consultant CRM

Cerascreen

CRM & SF Marketing Cloud strategy
Customer centricity
Email marketing strategy
Enabling introduction of SF Interaction Studio

Jul 2019 - Jul 2020

1 year 1 month

Mertingen, Germany

Interim Head of Marketing & Sparring Partner C-Level

SIGEL GmbH

Sparring partner for C-Level and board
PMS 360° introduction & sustainable implementation
Permanent fireworks of ideas for innovative approaches
Tear down silos and streamline all departments
Make processes more efficient

Jun 2019 - Present

6 years 9 months

Transformation Enabler, Coach, Consultant

Why Consult

Innovation empowerment Change Maker Masterclass
Innovation Day
New Way of Working Open Space & THINK TANK Sessions
Network collaborations for best case learning, inspiration and empowerment
Sparring partner for C-Level
Transformation enabler, coach and consultant

Sep 2018 - May 2023

4 years 9 months

Dortmund, Germany

Product Owner, Scrum Master Enablement, Marketing Manager & Consultant, Digital Transformation

Dr. Ausbüttel

Agile big picture and strategies
Know-how transfer and team empowerment
Sparring partner for head of department
Empowering teams for digital transformation challenges

Mar 2018 - Feb 2019

1 year

Fulda, Germany

On-site

Marketing Strategy Consultant

Lampenwelt GmbH

Generate maximum revenue by optimizing onsite, campaign and product rollout
Optimize the entire process chain from product to marketing to sales (PMS)
Implement a new 360° approach and processes across the company
Introduce agile working methods and a new mindset
Improve collaboration and cross-departmental efficiency
Provide operational support to teams
Prioritize growth projects with new approaches and structures for 360° product-marketing-sales (PMS)

Aug 2016 - Feb 2017

7 months

Hamburg, Germany

Chief Marketing Officer

bobbles TV

Developed strategy for all online and offline marketing measures (80% online, 20% offline)
Launched European pay-TV platform subscription model in August 2016

May 2015 - Sep 2016

1 year 5 months

Hamburg, Germany

Head of Online Team

Curtius Lütten Werbeagentur

Coordinated all online marketing measures for ECE shopping centers
Provided digital consulting for the central ECE marketing department and center managers
Member of the business development steering group
Developed strategic approach to business expansion and profit maximization
Optimized processes, built and empowered the team

Mar 2014 - May 2015

1 year 3 months

Wedel, Germany

Product Owner, Scrum Master

Creatrade Holding

Managed eCommerce shop marketing calendar and email marketing
Led conversion optimization

Oct 2010 - Mar 2012

1 year 6 months

Yokohama, Japan

Board Member

DYTY

Oct 2010 - Mar 2012

1 year 6 months

Yokohama, Japan

Marketing Director

SJSK K.K.

Aug 1996 - Jul 2009

13 years

Marketing Strategy and Business Development Consultant

m@i projekte

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (19.5 years), Chemical (4.5 years), Retail (3.5 years), Pharmaceutical (3 years), Aerospace and Defense (1.5 years), and Advertising (1.5 years).

Professional Services

Chemical

Retail

Pharmaceutical

Aerospace and Defense

Advertising

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (25 years), Strategy (24 years), Sales (13 years), Project Management (4.5 years), Operations (2.5 years), and Product Development (1.5 years).

Marketing

Strategy

Sales

Project Management

Operations

Product Development

Summary

As a holistic growth marketer, I have an extensive range of skills and, at the same time, a very pronounced depth of know-how. I bring the will to succeed and offer the expertise rarely available in this concentrated form.

As an interim manager, consultant, driver of change, product owner, coach and sparring partner, and in various management positions in marketing, I have been professionally active for over 26 years. I am passionate about digital transformation, innovation, growth marketing, customer centricity and DEI.

As the driver of success, I act in an interface function across all areas. I am often called into the company when everyone else was previously unable to implement the success. I empower the whole company (from the CEO down to the last desk) for the DIGITAL business uplift and get their learning curve going by building up know-how!

As an inspirer, motivator and role model, I help teams and leaders further develop, pave the way for new approaches, and new processes for more efficient and cross-departmental work, create clear structures and empower everyone for the digital challenges related to digital marketing & digital sales. I drive the change projects in the company forward with total energy like no other.

Skills

Topics

Digital Transformation
Change
Innovation
New Way Of Working
#Newwork
#Diversity
Justdoit
Organizational Development
Lean Management
Corporate Culture
Management Culture
Innovation Culture
Agile Working
Okrs
New Understanding Of Leadership
Digital Leadership
Leadership Development
360° Approach With New Forms Of Cross-divisional Work
Process Changes
Tearing Down Silos
Team Development
Empowerment & Enabling

Expertise

Business Development
Program Management
Change Management
Innovation Management
Project Management
Product Owner
Digital Strategy
End-to-end Strategy
Kpi Matrix
B2b
B2c
Growth Marketing
Lead Generation
Building Teams And Expanding Digital Marketing
Handshake Marketing-sales
Crm
Email Automation
360° Customer Commerce
Customer Centricity
Website
Ecommerce

Coach, Agile, Project Management

Agile (Since 2015)
Agile Coach
Okr Coach
Facilitating
Visual Facilitating
Professional Scrum Master I (Psm I)
Professional Scrum Product Owner I (Pspo I)
Project Management Study (Final Grade: 1.0)

Personal Qualties

Holistic Thinking
Hands On Expertise
Make It Easy And Just Do It
Never Give Up & Growth Mindset
Active With Passion And Success In Change Projects On The Meta-level Of Marketing In The Supreme Discipline Of Growth Marketing
Very Structured Work
Inspiring Others And Building Up Know-how In The Team
Reliable
Flexible

Languages

German

Advanced

English

Advanced

Japanese

Elementary

Education

Project Management · 1.0

Certifications & licenses

Professional Scrum Master I (PSM I)

Professional Scrum Product Owner I (PSPO I)

Profile

Created

December 2023

Last Update

February 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Maike based?

Maike is based in Munich, Germany.

What languages does Maike speak?

Maike speaks the following languages: German (Advanced), English (Advanced), Japanese (Elementary).

How many years of experience does Maike have?

Maike has at least 25 years of experience. During this time, Maike has worked in at least 13 different roles and for 13 different companies. The average length of individual experience is 2 years and 11 months. Note that Maike may not have shared all experience and actually has more experience.

What roles would Maike be best suited for?

Based on recent experience, Maike would be well-suited for roles such as: Consultant Email Marketing, MarCom, Scrum Consultant, Consultant CRM.

What is Maike's latest experience?

Maike's most recent position is Consultant Email Marketing, MarCom at MERCK.

What companies has Maike worked for in recent years?

In recent years, Maike has worked for MERCK, SunExpress, Cerascreen, Why Consult, and Dr. Ausbüttel.

Which industries is Maike most experienced in?

Maike is most experienced in industries like Professional Services, Chemical, and Retail. Maike also has some experience in Pharmaceutical, Advertising, and Real Estate.

Which business areas is Maike most experienced in?

Maike is most experienced in business areas like Marketing, Strategy and Planning, and Sales. Maike also has some experience in Project Management, Operations, and Product Development.

Which industries has Maike worked in recently?

Maike has recently worked in industries like Professional Services, Chemical, and Pharmaceutical.

Which business areas has Maike worked in recently?

Maike has recently worked in business areas like Marketing, Strategy and Planning, and Project Management.

What is Maike's education?

Maike attended education in Project Management.

Does Maike have any certificates?

Maike has 2 certificates. These include: Professional Scrum Master I (PSM I) and Professional Scrum Product Owner I (PSPO I).

What is the availability of Maike?

Maike is immediately available full-time for suitable projects.

What is the rate of Maike?

Maike's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.