Taking companies' paid social initiatives to the next level.
Empowering organizations through expert consulting, efficient operational execution, comprehensive auditing, employee training, interactive workshops, strategic planning, and in-house support.
Jan 2020 - Dec 2023
3 years
Paid Social Lead
Eprofessional GmbH
Paid social campaign management: strategic planning, implementation, and monitoring of paid social media campaigns on platforms such as Facebook, Instagram, TikTok, LinkedIn, Xing, Reddit, X, Snapchat, Pinterest.
Team leadership: coordinating and training team members to create top-quality ad campaigns and achieve performance targets.
Reporting and optimization: continuous analysis of campaign performance, identifying optimization opportunities, and reporting KPIs and ROI to clients.
Jan 2018 - Dec 2021
4 years
Senior Paid Social Manager
Reprise Digital
Advanced campaign management: strategic oversight and execution of complex paid social campaigns across multiple platforms, optimizing audience targeting and ad creatives.
Collaboration: working with interdisciplinary teams and mentoring junior team members to boost campaign performance and drive results.
Data-driven decision making: leveraging in-depth data analysis to develop well-founded optimization recommendations.
Languages
English
Advanced
German
Advanced
Education
Oct 2012 - Jun 2017
Leuphana University Lüneburg
Bachelor of Arts · Germany
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