Working with companies to take their paid social efforts to the next level.
Strengthening organizations through expert consulting, efficient execution, comprehensive auditing, staff training, interactive workshops, strategic planning, and in-house support.
Jan 2021 - Dec 2023
3 years
Paid Social Lead
Eprofessional GmbH
Paid social campaign management: strategic planning, implementation, and monitoring of paid social media campaigns on platforms like Facebook, Instagram, TikTok, LinkedIn, Xing, Reddit, X, Snapchat, Pinterest.
Team leadership: coordinating and coaching team members to create top-performing ad campaigns and meet performance goals.
Reporting and optimization: continuously analyzing campaign performance, identifying optimization opportunities, and reporting KPIs and ROI to clients.
Jan 2018 - Dec 2021
4 years
Senior Paid Social Manager
Reprise Digital
Advanced campaign management: strategically overseeing and executing complex paid social campaigns on various platforms, optimizing audience targeting and ad creatives.
Team collaboration: working with cross-functional teams and mentoring junior members to boost campaign performance and results.
Data-driven decision-making: using in-depth data analysis to develop well-founded optimization recommendations.