Jian C.
Performance Marketing, Assistant Manager
Experience
Performance Marketing, Assistant Manager
MUSINSA
- Set KPIs to increase sales and new memberships via performance marketing strategies
- Planned budgets and goals for digital marketing channels based on ROI
- Set digital marking channels’ operation strategies and analyze effect of performance marketing channels
- Use a web and app tracking tools including Google Analytics and Appsflyer
Samsung.com Web Analysis Service, Senior Consultant
Concentrix Service Korea
- Set KPIs to analyze website performance, enabling HQ to monitor 68 countries locally
- Developed traffic dashboard for monitoring KPIs
- Analyzed traffic, marketing channels and content consumption for marketing pages
- Analyzed website user journey data to increase number of website visits and online sales
- Analyzed the effect of referrer channels and search keywords on marketing performance
- Lead website performance analytics team for Samsung Visual Display
- Used a variety of tools, including Adobe Analytics, Google Analytics, Similarweb, Beusable and SQL
Fandombizlab, Merchandiser and Manager
Allwinware (E-commerce Startup)
- Planned overall service, brand logo and slogan and product direction
- Planned online pre-reservation event and executed targeted Facebook and Instagram campaigns
- Planned and executed a variety of cultural products, such as private artist–fan meetings and private concerts
- Executed reading club collaboration with media, publishing companies and the brand Aesop
Marketing Sr. Analyst; Marketing Analyst
CJ Entertainment & Media
Arranged artists and music for Samsung Galaxy phone’s advertisements for Southeast Asia
Managed all Music Division SNS platform accounts and implemented the brand’s planned digital marketing activities
Developed marketing plans for CJ E&M brand booth and SNS marketing at Jisan Valley Rock Festival and Siwolae Festival
planned customer research to track the Korean music market in terms of Korean artists’ awareness, preference and ticket power
Researched Asian, North American and South American markets and corporations for partnerships
Managed undergraduate strategy group via online and offline meetings and planned relevant competitions
Created English press kit for MAMA (Mnet Asia Music Awards)
Marketing Intern
Lincoln Center for the Performing Arts
- Promoted White Light Festival with local business partnerships
- Created ads and ad campaign with Google AdWords for Lincoln Center programs and the David Rubenstein Atrium
- Created ads for White Light and Tully Scope Festivals and American Songbook using digital media management system
- Assisted with social media initiatives, including Facebook, Twitter and Flavorpill
Interactive Services Intern
Allied Live
- Initiated research on comprehensive social network page statistics for Broadway, off-Broadway, and touring shows to provide superior competitor and market trend analysis
- Customized search engine marketing (SEM) keywords to markets to increase ticket sales
Languages
Education
Columbia University in the City of New York
Master of Arts, Arts Administration · New York, United States
University of Wisconsin, Madison
Bachelor of Business Administration in Marketing and Management · Madison, United States
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