Jian C. - Performance Marketing, Assistant Manager

Korea, Republic of

Experience

Oct 2019 - Aug 2021

1 year 11 months

Korea, Republic of

Set KPIs to increase sales and new memberships via performance marketing strategies
Planned budgets and goals for digital marketing channels based on ROI
Set digital marking channels’ operation strategies and analyze effect of performance marketing channels
Use a web and app tracking tools including Google Analytics and Appsflyer

Apr 2017 - Oct 2019

2 years 7 months

Korea, Republic of

Set KPIs to analyze website performance, enabling HQ to monitor 68 countries locally
Developed traffic dashboard for monitoring KPIs
Analyzed traffic, marketing channels and content consumption for marketing pages
Analyzed website user journey data to increase number of website visits and online sales
Analyzed the effect of referrer channels and search keywords on marketing performance
Lead website performance analytics team for Samsung Visual Display
Used a variety of tools, including Adobe Analytics, Google Analytics, Similarweb, Beusable and SQL

Jul 2015 - Aug 2016

1 year 2 months

Korea, Republic of

Planned overall service, brand logo and slogan and product direction
Planned online pre-reservation event and executed targeted Facebook and Instagram campaigns
Planned and executed a variety of cultural products, such as private artist–fan meetings and private concerts
Executed reading club collaboration with media, publishing companies and the brand Aesop

May 2011 - Aug 2014

3 years 4 months

Korea, Republic of

Arranged artists and music for Samsung Galaxy phone’s advertisements for Southeast Asia
Managed all Music Division SNS platform accounts and implemented the brand’s planned digital marketing activities
Developed marketing plans for CJ E&M brand booth and SNS marketing at Jisan Valley Rock Festival and Siwolae Festival
planned customer research to track the Korean music market in terms of Korean artists’ awareness, preference and ticket power
Researched Asian, North American and South American markets and corporations for partnerships
Managed undergraduate strategy group via online and offline meetings and planned relevant competitions
Created English press kit for MAMA (Mnet Asia Music Awards)

Sep 2010 - Dec 2010

4 months

New York, United States

Promoted White Light Festival with local business partnerships
Created ads and ad campaign with Google AdWords for Lincoln Center programs and the David Rubenstein Atrium
Created ads for White Light and Tully Scope Festivals and American Songbook using digital media management system
Assisted with social media initiatives, including Facebook, Twitter and Flavorpill

Aug 2009 - Aug 2010

1 year 1 month

New York, United States

Initiated research on comprehensive social network page statistics for Broadway, off-Broadway, and touring shows to provide superior competitor and market trend analysis
Customized search engine marketing (SEM) keywords to markets to increase ticket sales