Yurii Kychyhin - Head of Growth

Q: Where is Yurii based?

Yurii is based in Kyiv, Ukraine .

Q: What languages does Yurii speak?

Yurii speaks the following languages: English (Advanced), Ukrainian (Advanced) .

Q: How many years of experience does Yurii have?

Yurii has at least 5 years of experience. During this time, Yurii has worked in at least 3 different roles and for 3 different companies . The average length of individual experience is 1 year and 10 months . Note that Yurii may not have shared all experience and actually has more experience.

Q: What is Yurii's latest experience?

Yurii's most recent position is Head of Growth at EcomSpace .

Q: What companies has Yurii worked for in recent years?

In recent years, Yurii has worked for EcomSpace and MarketClever .

Q: Which industries is Yurii most experienced in?

Yurii is most experienced in industries like Education , Retail , and Professional Services .

Q: Which business areas is Yurii most experienced in?

Yurii is most experienced in business areas like Marketing , Business Intelligence , and Sales . Yurii also has some experience in Strategy and Planning , Project Management , and Finance .

Q: What is Yurii's education?

Yurii attended Odesa I. I. Mechnikov National University for Translator of English and German .

Recommended expert

Kyiv, Ukraine

Experience

Mar 2023 - Feb 2025

2 years

Head of Growth

EcomSpace

Optimization of business processes and stabilization of the company's financial performance: ensured the required number of targeted leads to increase revenue from 1.5 million to 5 million lira per month.
Market and competitor analysis: conducting research of target audience, competitive environment, unit economics, and development of new strategies.
Building an effective marketing team: managing current employees, recruiting new specialists, and coordinating contractors.
Launch management and webinars: increasing conversion rates and optimizing customer acquisition costs.
Unit economics management: ensuring the required number of targeted leads and controlling CPA.
Lead generation and performance analytics and hypothesis testing: conducting market, competitor, product, and customer analysis, as well as testing new marketing strategies.
Marketing: attracting the target audience through contextual and targeted advertising (Fb/Google).
SCRUM implementation in the marketing department for effective process management.

Jul 2020 - Feb 2022

1 year 8 months

Head of Marketing

MarketClever

Project scaling: increased revenue from $0 to $791,000/month within 7 months, securing a place in the Top 10 on GetCourse.
Marketing team management: recruiting and coordinating the team with a strong focus on money-making strategies.
Conversion and UX/UI: improving user experience and website optimization.
Launches and webinars: creating high-converting content, A/B testing, GA/GTM.
Unit economics management: monitoring ROMI, unit economics, reducing CPA, and improving ROI.
Sales funnel optimization: developing and implementing new high-converting funnels, testing marketing hypotheses.
Financial model and reporting: building reports on unit economics, media, planning, and budget management.
Business process automation: implementing end-to-end analytics, reporting systems, and data tracking.
English proficiency at C1 level.
SCRUM workflow in Trello: establishing efficient team management processes.
Reducing CPA and increasing ROMI.

May 2018 - Jun 2020

2 years 2 months

Kyiv, Ukraine

Remote

Head of Marketing & Sales

Geometrium

Oversaw promotion and sales, planning, marketing, promotional expenses, and margins.
Led a remote team and contractors (10+ people) to meet weekly/monthly/quarterly/yearly targets for launching and selling online courses.
Accountable for the number of leads and sales, revenue, ROAS, ROMI, ROI, CPL, school profitability, overall strategy, and recruitment of marketing team members and contractors.
Key achievement: sales growth x26.

Skills

Market And Competitor Analysis: Research Of Target Audience, Competitive Environment, Unit Economics, And Development Of New Strategies.
Lead Generation And Performance Marketing: Attracting The Target Audience Through Contextual And Targeted Advertising (Facebook/google).
Creating High-converting Sales Funnels.
Reducing Cpa And Increasing Romi.
Regular Marketing Team Management In Weekly Sprints.
Conversion Rate Optimization And Ux/ui Improvements: Enhancing User Experience And Website Optimization.
Launches And Webinars: Creating High-converting Content, A/b Testing, Working With Ga/gtm.
Financial Modeling And Reporting: Building Reports On Unit Economics, Media Planning, And Budget Management.
Optimization Of Business Processes And Stabilization Of Financial Performance.
Building And Managing Effective Marketing Teams: Managing Current Employees, Recruiting New Specialists, And Coordinating Contractors.
Launch Management And Webinars: Increasing Conversion Rates And Optimizing Customer Acquisition Costs.
Unit Economics Management: Ensuring The Required Number Of Targeted Leads And Controlling Cpa.
Analytics And Hypothesis Testing: Conducting Market, Competitor, Product, And Customer Analysis, Testing New Marketing Strategies.
Scrum Implementation And Workflow In Marketing For Effective Process Management.
Business Process Automation: Implementing Reporting Systems, End-to-end Analytics, And Data Tracking.

Languages

English

Advanced

Ukrainian

Advanced

Education

Sep 2009 - Jun 2014

Odesa I. I. Mechnikov National University

Translator of English and German · Odesa, Ukraine

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Yurii based?

Yurii is based in Kyiv, Ukraine.

What languages does Yurii speak?

Yurii speaks the following languages: English (Advanced), Ukrainian (Advanced).

How many years of experience does Yurii have?

Yurii has at least 5 years of experience. During this time, Yurii has worked in at least 3 different roles and for 3 different companies. The average length of individual experience is 1 year and 10 months. Note that Yurii may not have shared all experience and actually has more experience.

What roles would Yurii be best suited for?

Based on recent experience, Yurii would be well-suited for roles such as: Head of Growth, Head of Marketing, Head of Marketing & Sales.

What is Yurii's latest experience?

Yurii's most recent position is Head of Growth at EcomSpace.

What companies has Yurii worked for in recent years?

In recent years, Yurii has worked for EcomSpace and MarketClever.

Which industries is Yurii most experienced in?

Yurii is most experienced in industries like Education, Retail, and Professional Services.

Which business areas is Yurii most experienced in?

Yurii is most experienced in business areas like Marketing, Business Intelligence, and Sales. Yurii also has some experience in Strategy and Planning, Project Management, and Finance.

What is Yurii's education?

Yurii attended Odesa I. I. Mechnikov National University for Translator of English and German.

What is the availability of Yurii?

Yurii is immediately available for suitable projects.

What is the rate of Yurii?

Yurii's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.