Yurii K. - Head of Growth

Kyiv, Ukraine

Experience

Mar 2023 - Feb 2025

2 years

Turkey

Optimization of business processes and stabilization of the company's financial performance: ensured the required number of targeted leads to increase revenue from 1.5 million to 5 million lira per month.
Market and competitor analysis: research of target audience and competitive environment.
Building an effective marketing team: managing current employees, recruiting new specialists, and coordinating contractors.
Launch management & webinars: increasing conversion rates and development of new strategies.
Unit economics management: ensuring the required number of targeted leads and controlling CPA.
Lead generation & performance analytics & hypothesis testing: conducting market, competitor, product, and customer analysis, as well as testing new marketing strategies.
Marketing: attracting the target audience through contextual and targeted advertising (Fb/Google).
SCRUM implementation in the marketing department for effective process management.
Creating high-converting sales funnels.

Jul 2020 - Feb 2022

1 year 8 months

Reducing CPA and increasing ROMI.
Regular marketing team management: working in weekly sprints.
Project scaling: increased revenue from $0 to $791,000/month within 7 months, securing a place in the Top 10 on GetCourse.
Conversion & UX/UI: improving user experience, website optimization, creating high-converting content, A/B testing, GA/GTM.
Launches & webinars: organizing campaigns to ensure the school’s stable profitability growth.
Unit economics management: monitoring ROMI and unit economics, reducing CPA, and improving ROI.
Financial model & reporting: building reports on unit economics, media planning, and budget management.
Business process automation: implementing end-to-end analytics, reporting systems, and data tracking.
English proficiency at C1 level.
SCRUM workflow in Trello: establishing efficient team management processes.

May 2018 - Jun 2020

2 years 2 months

Kyiv, Ukraine

Remote

Oversaw promotion and sales, planning, marketing, promotional expenses, and margins.
Led a remote team and contractors (10+ people) to meet weekly, monthly, quarterly, and yearly targets for launching and selling online courses.
Accountable for the number of leads and sales, revenue, ROAS, ROMI, ROI, CPL, school profitability, overall strategy, and recruitment of marketing team members and contractors.
Key achievement: Sales growth x26