Andrii Omelchenko
SEO Manager
Experience
SEO Manager
Zavamed / ASDA
- Increased organic traffic by 35% year-over-year through comprehensive keyword research and technical optimization strategies
- Improved average page load time by 40% through technical SEO improvements, resulting in 15% higher user engagement
- Crafted and implemented 200+ high-quality SEO briefs for YMYL pages, ensuring strict E-E-A-T compliance and medical accuracy
- Conducted competitor analysis across 50+ pharmaceutical websites to identify content gaps and ranking opportunities
- Collaborated with development and content teams to implement SEO best practices, reducing technical debt by 60%
- Planned and executed 12 major SEO experiments, with 8 resulting in measurable improvements to rankings and traffic
- Achieved Domain Authority increase from 47 to 65 through strategic link building and content optimization
SEO Manager for Apomeds PBN
Studio Geniuses
- Increased main money site traffic by 45% through strategic PBN management over 10 months (solo project)
- Created and managed 20 satellite sites with unique content, generating 35,000-40,000 monthly referral visits
- Developed a comprehensive link-building strategy that acquired 100+ contextual backlinks monthly
- Implemented E-E-A-T optimization strategies, improving Google Quality Rater scores by 30%
- Conducted technical SEO audits for 25+ websites, fixing 500+ critical issues affecting search visibility
- Managed content production workflow, ensuring delivery of 60+ SEO-optimised articles monthly
Senior SEO Manager
Health & Affiliate Marketing Projects
- Built and managed a network of 15 satellite sites that drove around 80,000+ monthly visitors to main money sites
- Improved website conversion rates by 20% through A/B testing, UX optimization, and strategic content placement
- Conducted in-depth competitor analysis for 30+ healthcare niches, identifying and capitalising on 500+ keyword opportunities
- Developed and implemented white-hat link-building strategies, acquiring 300+ high-quality backlinks from DR 50+ domains
- Reduced website bounce rate by 25% through improved on-page optimization and user experience enhancements
- Optimized 250+ pages for E-E-A-T factors across multiple projects, improving overall SERP visibility
Senior SEO Manager
Health & Affiliate Marketing Projects
- Built and scaled multiple health affiliate sites from 0 to 50,000+ monthly organic visitors within 12 months
- Mastered expired domain acquisition, successfully identifying and purchasing 40+ high-authority domains (DR 40-60)
- Developed and executed link outreach campaigns with a 25% success rate, building relationships with 100+ publishers
- Performed comprehensive keyword research across German, French, and Spanish markets, identifying 2,000+ high-value keywords
- Optimised site architecture and internal linking structure, improving crawl efficiency by 50%
Link Builder
Webmate
- Acquired 500+ high-quality backlinks for client websites through manual outreach and relationship building
- Increased client website Domain Rating from 20 to 45 on average through strategic link acquisition campaigns
- Developed link prospecting processes that improved team efficiency by 30% and outreach success rate by 15%
- Analysed competitor backlink profiles for 50+ client projects, identifying high-value link opportunities
- Maintained detailed link-building reports and metrics, demonstrating clear ROI to clients monthly
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (9 years), Healthcare (7.5 years), and Pharmaceutical (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (10.5 years).
Summary
Results-driven SEO Manager with over 9 years of experience in healthcare search marketing across European markets. Proven record of increasing organic traffic by 45% and boosting conversion rates by 20% through strategic SEO implementation. Expert in full-cycle SEO optimisation, E-A-T compliance, technical audits, and link-building strategies. Successfully managed PBN networks and shifted to white-hat strategies for pharmaceutical industry leaders, including ZAVA and ASDA.
Skills
Core Competencies
- On-page & Technical Seo Optimization
- Multilingual Keyword Research (Fr, De, Es, It, En, Nl, Pt)
- E-e-a-t & Ymyl Compliance
- Competitor Analysis & Market Research
- Link Building & Outreach Campaigns
- Content Strategy & Seo Brief Creation
- Pbn Management & Satellite Site Development
- Conversion Rate Optimization
- Seo Strategy Planning & A/b Testing
- Performance Analysis & Reporting
- Cross-functional Team Collaboration
- Expired Domain Research & Acquisition
Technical Skills & Tools
- Seo Tools: Ahrefs, Semrush, Screaming Frog, Seomonitor, Contentking, Google Search Console, Google Analytics
- Data Analysis: Looker, Google Data Studio, Excel (Advanced Formulas & Pivot Tables)
- Ai Tools: Chatgpt, Claude, Gemini For Content Optimization And Analysis, N8n, V0.app
- Technical: Html, Css, Basic Javascript, Wordpress, Cms Management
Languages
Education
KPI University
Master of Marketing · Kyiv, Ukraine
Profile
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