Andrii O. - SEO Manager

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Kyiv, Ukraine

Experience

May 2023 - Apr 2025

2 years

SEO Manager

Zavamed / ASDA

Increased organic traffic by 35% year-over-year through comprehensive keyword research and technical optimization strategies
Improved average page load time by 40% through technical SEO improvements, resulting in 15% higher user engagement
Crafted and implemented 200+ high-quality SEO briefs for YMYL pages, ensuring strict E-E-A-T compliance and medical accuracy
Conducted competitor analysis across 50+ pharmaceutical websites to identify content gaps and ranking opportunities
Collaborated with development and content teams to implement SEO best practices, reducing technical debt by 60%
Planned and executed 12 major SEO experiments, with 8 resulting in measurable improvements to rankings and traffic
Achieved Domain Authority increase from 47 to 65 through strategic link building and content optimization

Dec 2019 - Sep 2020

10 months

SEO Manager for Apomeds PBN

Studio Geniuses (Health Industry)

Increased main money site traffic by 45% through strategic PBN management over 10 months (solo project)
Created and managed 20 satellite sites with unique content, generating 35,000-40,000 monthly referral visits
Developed a comprehensive link-building strategy that acquired 100+ contextual backlinks monthly
Implemented E-E-A-T optimization strategies, improving Google Quality Rater scores by 30%
Conducted technical SEO audits for 25+ websites, fixing 500+ critical issues affecting search visibility
Managed content production workflow, ensuring delivery of 60+ SEO-optimised articles monthly

Sep 2019 - Aug 2023

4 years

Senior SEO Manager (Self-Employed)

Health & Affiliate Marketing Projects

Built and managed a network of 15 satellite sites that drove around 80,000+ monthly visitors to main money sites
Improved website conversion rates by 20% through A/B testing, UX optimization, and strategic content placement
Conducted in-depth competitor analysis for 30+ healthcare niches, identifying and capitalising on 500+ keyword opportunities
Developed and implemented white-hat link-building strategies, acquiring 300+ high-quality backlinks from DR 50+ domains
Reduced website bounce rate by 25% through improved on-page optimization and user experience enhancements
Optimized 250+ pages for E-E-A-T factors across multiple projects, improving overall SERP visibility

Dec 2015 - Aug 2019

3 years 9 months

Senior SEO Manager (Self-Employed)

Health & Affiliate Marketing Projects

Built and scaled multiple health affiliate sites from 0 to 50,000+ monthly organic visitors within 12 months
Mastered expired domain acquisition, successfully identifying and purchasing 40+ high-authority domains (DR 40-60)
Developed and executed link outreach campaigns with a 25% success rate, building relationships with 100+ publishers
Performed comprehensive keyword research across German, French, and Spanish markets, identifying 2,000+ high-value keywords
Optimised site architecture and internal linking structure, improving crawl efficiency by 50%

Nov 2014 - Nov 2015

1 year 1 month

Link Builder

Webmate

Acquired 500+ high-quality backlinks for client websites through manual outreach and relationship building
Increased client website Domain Rating from 20 to 45 on average through strategic link acquisition campaigns
Developed link prospecting processes that improved team efficiency by 30% and outreach success rate by 15%
Analysed competitor backlink profiles for 50+ client projects, identifying high-value link opportunities
Maintained detailed link-building reports and metrics, demonstrating clear ROI to clients monthly

Summary

Results-driven SEO Manager with over 9 years of experience in healthcare search marketing across European markets. Proven record of increasing organic traffic by 45% and boosting conversion rates by 20% through strategic SEO implementation. Expert in full-cycle SEO optimisation, E-A-T compliance, technical audits, and link-building strategies. Successfully managed PBN networks and shifted to white-hat strategies for pharmaceutical industry leaders, including ZAVA and ASDA.

Languages

Ukrainian

Native

English

Advanced

German

Intermediate

Spanish

Intermediate

French

Intermediate

...and 3 more

Education

Sep 2008 - May 2013

KPI University

Master of Marketing · Marketing · Kyiv, Ukraine

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Experience

SEO Manager

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Studio Geniuses (Health Industry)

Senior SEO Manager (Self-Employed)

Health & Affiliate Marketing Projects

Senior SEO Manager (Self-Employed)

Health & Affiliate Marketing Projects

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Summary

Languages

Education

KPI University

Master of Marketing · Marketing · Kyiv, Ukraine

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