Cattleya C. - Digital Media Planner

Thailand

Experience

Aug 2022 - Dec 2022

5 months

Bangkok, Thailand

Translated and clarified client briefs, extracted insights from research, defined customer segments, and turned them into practical digital strategies
Proposed strategic media touchpoints, digital tactics, and key KPIs to help clients succeed
Coordinated with cross-functional teams, including sales, ad optimization, content, SEO, influencers, strategic planners, tech, and project managers to meet client objectives, deliver accurately, and ensure smooth implementation
Designed effective measurement (ROI, CIR) and clear conversion tracking outlines using UTM, GTM, Pixel, GA, and Appsflyer to optimize performance
Led the team and supervised junior members for new business pitches on lead generation and e-commerce platform projects
Won pitches for LINE Shopping (E-Commerce – GMV, Number of Orders, DAU) and LINE Ads (new ad account creation) valued at 150M THB

Nov 2021 - Jul 2022

9 months

Developed innovative and effective digital communication solutions for Cattleya Chan in response to client briefs on both traditional and online tools
Ensured creativity, accuracy, quality control, and timely output in campaigns on Facebook, Google Ads, DV360, Twitter, Line Ads, and with influencers
Managed day-to-day accounts for key clients to ensure high-quality media and admin deliverables, maintain high standards, and earn trust and satisfaction from Visa Thailand and Kakao Webtoon
Collaborated with creative agencies to win new business pitches for e-commerce app projects, including Kakao Webtoon
Featured in a TikTok success case

Mar 2021 - Oct 2021

8 months

Managed campaigns for Silverlake, Politan, Under Armour, About Tooth Dental, L'Oréal, and Huxley
Co-created, planned, and implemented performance media plans from awareness to conversion
Optimized ads on Google Ads (SEM, YouTube, Shopping Ads), TikTok, and Facebook (CPAS for Shopee/Lazada/website conversions)
Analyzed performance metrics like CPC, CTR, CVR, ROAS, ROI, and number of conversions (leads/purchase value)

Nov 2020 - Feb 2021

4 months

Managed marketing for Ablemen and Kireo brands
Planned, optimized, and led impactful O2O performance marketing campaigns and tactics for UV tempered glass and premium tempered glass, driving O2O sales from social to e-commerce to dealer installation. Covered all funnels from awareness and consideration to purchase, focusing on key metrics like CPC, CTR, conversion rate, and ROAS. Tools used: Facebook Ads and WooCommerce
Increased daily website sales of UV tempered glass from single digits to double digits

Aug 2019 - Jul 2020

1 year

Improved monthly campaign performance online from awareness (internet showroom) to lead intent and sales conversions by customizing product and service offerings according to construction stages and home solutions
Piloted a mini e-commerce platform for the electrical category, generating a 400% increase in sales

Nov 2017 - Aug 2019

1 year 10 months

Handled accounts: OMD- Nissan ( Top Account ) PHD- SCJ Duck, Google, Huawei SEA, UNHCR, Mega Bangna
Translated client’s need and co-develop strategic media digital plans according to marketing funnel maximizing the result of its objectives
Co-Handled special ad tech projects for: Google Blast, Google Search
Experimentation, co-authored award submission, and mini DCO
End to end Implemented, monitored and reported successful delivery of solutions according to client need for GMP, Influencer, Google Ads (SEM, Youtube, GDN,) Programmatic (Display), Ads Blocking IAS and DV, Direct Buys, and Facebook
Offline Media ; Instore, Events, Animation, and TV Buys
Transform Line Business Connect and LAP for pilot project
Earned client’s trust and compliment by delivering effective advice and fast paced result oriented work. Help client gain significance increase in quality website despite maintaining phrase