FRATCH

Recommended expert

Thailand

Experience

Aug 2022 - Dec 2022

5 months

Digital Media Planner

Heroleads Thailand

Translate and clarify client brief, extract insights from research, and define customer segmentation and put it into practical digital strategy
Strategically propose effective media touchpoint, digital tactics, and vital KPI that truly helps the client succeed in their objectives
Coordinate with a cross-functional team, including sales team, ad-optimization team, content team, SEO, influencer, strategic planner, tech and project manager to achieve client objectives, accurate deliveries, and ensure smooth implementation
Design effective measurement (ROI CIR) and logical conversion tracking outline to optimize performance using UTM, GTM, Pixel, GA, and Appflyer
Lead team and supervise junior team members for new business pitching on lead generation and e-commerce platform projects
Achievement: Win pitch for LINE SHOPPING (e-commerce – GMV, number of orders, DAU) and LINE Ads (new ads account creation) with a value of 150 M THB

Nov 2021 - Jul 2022

9 months

Senior Media Planner

Starcom Mediavest

Developed innovative and effective digital communication solutions in response to client briefs on traditional and online tools
Ensured creativity, accuracy, quality control, and timely output across implementation on Facebook, Google Ads, DV360, Twitter, Line Ads, and influencers
Managed day-to-day accounts of key clients to ensure quality of media and administrative product delivery, high standard work, and earn client trust and satisfaction for Visa Thailand and Kakao Webtoon
Worked with creative agency to win new business pitching on e-commerce application projects for Kakao Webtoon
Achievement: Featured on TikTok Success Case

Mar 2021 - Oct 2021

8 months

Freelance Digital Marketing Consultant

Freelance digital marketing consultant

Handled accounts including Silverlake, Politan, Under Armor, About Tooth Dental, L’Oréal, and Huxley
Co-created, planned, and implemented impactful performance media plans from awareness to conversion
Optimized ads on Google Ads (SEM, YouTube, Shopping Ads), TikTok, and Facebook (CPAS Shopee / Lazada / Website conversion)
Interpreted performance focusing on CPC, CTR, CVR, ROAS, ROI, and number of conversions (leads/purchase value)

Nov 2020 - Feb 2021

4 months

E-Commerce and Marketing Development Strategist

Dplus Intertrade

Handled Ablemen and Kireo brands
Planned, optimized, and led impactful O2O performance marketing campaigns and tactics for UV Temper Glass and premium temper glass, driving O2O sales from social to e-commerce then dealer installation
Covered all funnels from awareness, consideration, and purchase with focus on metrics: CPC, CTR, conversion, and ROAS using tools such as Facebook Ads and WooCommerce
Achievement: Revived website UV temper glass daily sales from single digit to double digits

Aug 2019 - Jul 2020

1 year

Marketing Executive (Mar Com Team)

SCG CBM Retail

Lifted monthly campaign digital quality from awareness (internet showroom) to lead intention and sales conversions by customizing product and service offerings based on construction stages and home solutions
Piloted mini e-commerce project in the electrical category generating a 400% increase in sales

Nov 2017 - Aug 2019

1 year 10 months

Digital Planner / Senior Digital Planner

Omnicom Media Group

Handled accounts: OMD-Nissan (top account), PHD-SCJ Duck, Google, Huawei SEA, UNHCR, and Mega Bangna
Translated clients’ needs and co-developed strategic digital media plans according to the marketing funnel, maximizing objectives
Co-handled special ad tech projects including Google Blast, Google Search Experimentation, co-authored award submissions, and mini DCO
Implemented, monitored, and reported successful delivery of solutions for Google Ads (SEM, YouTube, GDN), programmatic (display), ads blocking (IAS and DV), direct buys, and Facebook
Managed offline media: in-store, events, animation, and TV buys
Transformed Line Business Connect and LAP for a pilot project
Earned clients’ trust and compliments by delivering effective advice and fast-paced, result-oriented work

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (3.5 years), Media and Entertainment (2 years), and Retail (1 year).

Advertising

Media and Entertainment

Retail

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (5 years).

Marketing

Skills

Microsoft Office**
Excel (Vlookup, Pivot)
Powerpoint
Word
Ads Manager**
Campaign Manager
Dv360
Facebook Ads
Google Ads
Line Ads
Analytics**
Google Analytics
Appsflyer
Advertising**
Tiktok Ads
Twitter Ads
Measurement Tracking**
Gtm
Pixel
Conversion Event
Social Listening**
Wisesight
Fanpage Karma
Soft Skills**
Teamwork
Compromisization
Time Management
Problem Solving

Languages

English

Native

Thai

Native

Chinese

Intermediate

Education

Oct 2013 - Jun 2017

Nation University

BBA, major in Marketing, minor in Finance and Banking · Marketing, Finance and Banking · Lampang, Thailand · 3.76 (First Class Honor)

Oct 2004 - Jun 2011

International Community School

Bangkok, Thailand

Certifications & licenses

Google Digital Guru Module

Meta Certified Media Buying Solutions

Profile

Created

June 2023

Last Update

July 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

What languages does Cattleya speak?

Cattleya speaks the following languages: English (Native), Thai (Native), Chinese (Intermediate).

How many years of experience does Cattleya have?

Cattleya has at least 5 years of experience. During this time, Cattleya has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 1 year and 10 months. Note that Cattleya may not have shared all experience and actually has more experience.

What roles would Cattleya be best suited for?

Based on recent experience, Cattleya would be well-suited for roles such as: Digital Media Planner, Senior Media Planner, Freelance Digital Marketing Consultant.

What is Cattleya's latest experience?

Cattleya's most recent position is Digital Media Planner at Heroleads Thailand.

What companies has Cattleya worked for in recent years?

In recent years, Cattleya has worked for Heroleads Thailand, Starcom Mediavest, Freelance digital marketing consultant, and Dplus Intertrade.

Which industries is Cattleya most experienced in?

Cattleya is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Retail.

Which business areas is Cattleya most experienced in?

Cattleya is most experienced in business areas like Marketing.

What is Cattleya's education?

Cattleya holds a Bachelor in Marketing, Finance and Banking from Nation University.

Does Cattleya have any certificates?

Cattleya has 2 certificates. These include: Google Digital Guru Module and Meta Certified Media Buying Solutions.

What is the availability of Cattleya?

Cattleya is immediately available for suitable projects.

What is the rate of Cattleya?

Cattleya's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.