Digital Media Manager

• Translate and clarify client brief, extract insights from research, and define customer segmentation and put it into practical digital strategy
• Strategically propose effective media touchpoint, digital tactics, and vital KPI that truly helps the client succeed in their
• Coordinate with a cross-functional team, including sales team, ad-optimization team, content team, SEO, influencer, strategic planner, tech and project manager to achieve client objective, accuracy deliveries, and ensure smoothness implementation
• Design effective measurement (ROI CIR) and logical conversion tracking outline to optimize performance using UTM, GTM, Pixel, GA, and Appflyer
• Lead team and supervise junior team member for new business pitching on lead gen and e-commerce platform projects

Achievement:

• Win Pitch: LINE SHOPPING (E-Commerce – GMV, No of Orders, DAU) and LINE Ads (New Ads Account Creation) (Value 150 M THB)

• Handled Silverlake, Politan, Under Armor, About Tooth Dental, L'oreal, and Huxley
• Co-created, plan, and implement impactful performance media plans from awareness to conversion
• Optimized ads on Google Ads (SEM, Youtube, Shopping Ads), Tiktok, and Facebook (CPAS Shopee /Lazada/Website conversion)
• Interpreted performance focusing on CPC, CTR, CVR, ROAS, ROI, and No of Conversions (Leads/Purchase Value)

• Lifted monthly campaign's digital quality from awareness (internet showroom) to lead intention (and sells conversions, through customizing product and service offerings based on construction stages and home solutions

Achievement:

• Piloted mini e-commerce with electrical category generated 400% increase in sales

• Handled accounts: OMD- Nissan (Top Account) PHD- SCJ Duck, Google, Huawei SEA, UNHCR, Mega Bangna
• Translated client's need and co-develop strategic media digital plans according to marketing funnel maximizing the result of its objectives
• Co-Handled special ad tech projects for: Google Blast, Google Search
• Experimentation, co-authored award submission, and mini DCO
• End to end Implemented, monitored and reported successful delivery of solutions according to client need for GMP, Influencer, Google Ads (SEM, Youtube, GDN,) Programmatic (Display), Ads Blocking IAS and DV, Direct Buys, and Facebook
• Offline Media ; Instore, Events, Animation, and TV Buys
• Transform Line Business Connect and LAP for pilot project
• Earned client's trust and compliment by delivering effective advice and fast paced result oriented work. Help client gain significance increase in quality website despite maintaining phrase