Took over media strategy, planning & execution and various analyses for a leading global technology company (consumer electronics)
Jan 2020 - Present
4 years 7 months
Project work
Inhouse-Media-Solutions GmbH
Client from the international hardware retail sector
Subject matter expert within a communications project
Jan 2020 - Present
4 years 7 months
Project work
Inhouse-Media-Solutions GmbH
Client from the food industry
Annual B2C strategy planning, execution and controlling of communication measures
Jan 2020 - Present
4 years 7 months
Project work
Inhouse-Media-Solutions GmbH
Client from the furniture manufacturing sector
Annual B2B strategy planning, execution and controlling of communication measures
Jan 2020 - Present
4 years 7 months
Project work
Inhouse-Media-Solutions GmbH
Client from the pet supplies industry
Annual strategy planning, execution and controlling of communication measures
Jan 2020 - Present
4 years 7 months
Project work
Inhouse-Media-Solutions GmbH
Client from the automotive retail sector
Marketing & media project work for multiple brands/campaigns
Jan 2020 - Present
4 years 7 months
Project work
Inhouse-Media-Solutions GmbH
Client from the marketing/media agency sector
Took over media strategy & planning and various analyses for individual clients in the energy supply, auditing, hardware technology & leisure facilities sectors
Jan 2020 - Dec 2021
1 year
Project work
Inhouse-Media-Solutions GmbH
Client: Fressnapf
Interim management of the marketing/media department including budget responsibility
Client from the beverage industry (national brewery)
Annual B2C strategy planning, execution and controlling of communication measures
Nov 2018 - Mar 2020
1 year 5 months
Managing Director
MediaSelect/PosterSelect GmbH (Ströer-Gruppe)
Top 40 Media Leaders
Jan 2016 - Dec 2020
4 years
Project work
Inhouse-Media-Solutions GmbH
Client: Deutsche Bahn
Marketing & media project work for multiple regional & national brands/campaigns
Dec 2014 - Oct 2018
3 years 11 months
Head of Media and Sponsoring
Kaufland Dienstleistung GmbH & Co. KG
Awarded “Top 40 Media Leaders”
Jul 2013 - May 2014
11 months
Managing Director
media plan GmbH
Jan 1998 - Jun 2013
14 years 6 months
Management Team Member
Krombacher Gruppe (D-M-S Dienstleistungsagentur für Media und Sponsoring)
Granted power of attorney
Senior media/sponsoring manager: Online, TV and presentations for Krombacher and Schweppes. Award: 2009 Effie Bronze “Reactivation Schweppes”.
Media/sponsoring manager: Online, TV, presentations, cinema, sponsoring and in-game advertising for Krombacher, Cab and Schweppes. Awards: 2004 German Media Award “Best Media Strategy”, 2003 Effie Gold.
Media planner “Krombacher Rainforest Project”: Online, TV, presentations and open-air cinemas for Krombacher and Cab.
Junior media planner (advertiser organization in the online and TV brand association) for Krombacher.
Member working group New/Digital Media in the OWM.
Jan 1996 - Dec 1998
3 years
Media Research Specialist
Publicis Communications (Optimedia/More Media)
Summary
Over 25 years of industry experience
Languages
German
Native
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