Holger K.

Project work

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Karlsruhe, Germany

Experience

Jan 2022 - Present
4 years

Project work

Inhouse-Media-Solutions GmbH

  • Client from the marketing/media agency sector
  • Took over media strategy, planning & execution and various analyses for a leading global technology company (consumer electronics)
Jan 2021 - Present
5 years

Project work

Inhouse-Media-Solutions GmbH

  • Client from the international hardware retail sector
  • Subject matter expert within a communications project
Jan 2021 - Present
5 years

Project work

Inhouse-Media-Solutions GmbH

  • Client from the food industry
  • Annual B2C strategy planning, execution and controlling of communication measures
Jan 2021 - Present
5 years

Project work

Inhouse-Media-Solutions GmbH

  • Client from the furniture manufacturing sector
  • Annual B2B strategy planning, execution and controlling of communication measures
Jan 2021 - Present
5 years

Project work

Inhouse-Media-Solutions GmbH

  • Client from the pet supplies industry
  • Annual strategy planning, execution and controlling of communication measures
Jan 2021 - Present
5 years

Project work

Inhouse-Media-Solutions GmbH

  • Client from the automotive retail sector
  • Marketing & media project work for multiple brands/campaigns
Jan 2021 - Present
5 years

Project work

Inhouse-Media-Solutions GmbH

  • Client from the marketing/media agency sector
  • Took over media strategy & planning and various analyses for individual clients in the energy supply, auditing, hardware technology & leisure facilities sectors
Jan 2021 - Dec 2021
1 year

Project work

Inhouse-Media-Solutions GmbH

  • Client: Fressnapf
  • Interim management of the marketing/media department including budget responsibility
Apr 2020 - Present
5 years 9 months

Founder & Managing Director

Inhouse-Media-Solutions GmbH (Die Mediaarchitekten)

Jan 2020 - Dec 2021
2 years

Project work

Inhouse-Media-Solutions GmbH

  • Client from the beverage industry (national brewery)
  • Annual B2C strategy planning, execution and controlling of communication measures
Nov 2018 - Mar 2020
1 year 5 months

Managing Director

MediaSelect/PosterSelect GmbH (Ströer-Gruppe)

Top 40 Media Leaders

Jan 2017 - Dec 2020
4 years

Project work

Inhouse-Media-Solutions GmbH

  • Client: Deutsche Bahn
  • Marketing & media project work for multiple regional & national brands/campaigns
Dec 2014 - Oct 2018
3 years 11 months

Head of Media and Sponsoring

Kaufland Dienstleistung GmbH & Co. KG

Awarded “Top 40 Media Leaders”

Jul 2013 - May 2014
11 months

Managing Director

media plan GmbH

Jan 1999 - Jun 2013
14 years 6 months

Management Team Member

Krombacher Gruppe (D-M-S Dienstleistungsagentur für Media und Sponsoring)

  • Granted power of attorney
  • Senior media/sponsoring manager: Online, TV and presentations for Krombacher and Schweppes. Award: 2009 Effie Bronze “Reactivation Schweppes”.
  • Media/sponsoring manager: Online, TV, presentations, cinema, sponsoring and in-game advertising for Krombacher, Cab and Schweppes. Awards: 2004 German Media Award “Best Media Strategy”, 2003 Effie Gold.
  • Media planner “Krombacher Rainforest Project”: Online, TV, presentations and open-air cinemas for Krombacher and Cab.
  • Junior media planner (advertiser organization in the online and TV brand association) for Krombacher.
  • Member working group New/Digital Media in the OWM.
Jan 1996 - Dec 1998
3 years

Media Research Specialist

Publicis Communications (Optimedia/More Media)

Summary

Over 25 years of industry experience

Languages

German
Native
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