Ines S.

Freelancer Online-Marketing & Data Strategy

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Büttelborn, Germany

Experience

Jan 2023 - Present
3 years
Büttelborn, Germany

Freelancer Online-Marketing & Data Strategy

Datenkomplize

  • Unearth data treasures and gain fantastic insights
  • As a Datenkomplize, I optimize my clients' marketing mix
Jan 2016 - Dec 2022
7 years

Senior Data Analyst | Performance Marketing

TÜV Technical Inspection Hesse GmbH

  • Continuous reporting of relevant metrics (KPIs)
  • Lead management: generation and master data maintenance
  • Analysis and evaluation of marketing measures
  • Creation of presentations, reports, and dashboards
  • Research on trend topics and cross-selling potential analysis
Jan 2007 - Dec 2016
10 years

Online Editor

TÜV Technical Inspection Hesse GmbH

  • Web editing with the Typo 3 content management system
  • SEO and website optimization
  • Email marketing, including event-driven trigger mailings
  • Technical support and further development of databases
  • Redesign of the company's intranet using Confluence
  • Consulting and communication with internal departments and management of external agencies
Jan 2005 - Dec 2006
2 years

Public Sales FIFA World Cup 2006

FIFA World Cup Ticketing Center / CTS Eventim

  • Design of the direct sales and allocation phase
  • Creation of website and mailings including reporting
  • Execution of international payment processing (end customers)
Jan 2005 - Dec 2005
1 year

Corporate Communications | Information Technology

Rhineland-Palatinate State Bank

  • Company and personal inquiries (Creditreform, Dun & Bradstreet)
  • Order research with data preparation for decision makers
  • Data maintenance in portals and intranet
  • Competitive monitoring in the banking sector
Jan 2004 - Dec 2004
1 year

Sales

Genios Business Databases / Handelsblatt Publishing Group

  • Identifying new customers for research and information portals
  • Designing dashboards for energy companies, auditors, as well as the food and tourism sectors
  • Conducting commissioned research, topic research, and tagging
Jan 2003 - Dec 2003
1 year

Online Editor

Südhessen Media House, Echo-Online

  • Writing and formatting web content with HTML
  • Maintaining the online events calendar
  • Planning and executing trade show appearances

Summary

Unearth data treasures and gain fantastic insights - as a Datenkomplize, I optimize my clients' marketing mix.

Skills

  • Quick Comprehension

  • Carefulness And Accuracy

  • Goal-oriented

  • Curiosity

  • Communication Skills

  • Structured Work Style

  • Analytical Thinking

  • Problem-solving Skills

  • Empathy

  • Commitment

  • Stress Management

  • Teamwork

  • Initiative

  • Resilience

  • Ms-office

  • Jira

  • Typo 3

  • Confluence

  • Photoshop

  • Power Bi

  • Canva

Languages

German
Native
English
Intermediate

Education

Oct 2003 - Jun 2007

Darmstadt University of Applied Sciences

Diploma · Information & Knowledge Management · Darmstadt, Germany

Certifications & licenses

Data Manager - Certificate

Academy of German Media

Email Marketing

Inxmail Academy

Google Analytics 4 - Measuring website success

Writing for the web: users, online marketing, search engines

etracker Analytics - website goals, product performance, campaigns

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