Ines Stenzel

Personal Freelance Online Marketing & Data Strategy

Büttelborn, Germany

Experience

Jan 2022 - Present
2 years 7 months
Büttelborn, Germany

Personal Freelance Online Marketing & Data Strategy

Ines Stenzel | #DataSidekick

Unearthing data treasures and gaining amazing insights - as a data sidekick I optimize my clients' marketing mix.

Jan 2015 - Dec 2022
7 years
Germany

Senior Data Analyst | Performance Marketing

TÜV Technische Überwachung Hessen GmbH

  • Continuous reporting of relevant key performance indicators (KPIs)
  • Lead management: generating leads and maintaining master data
  • Analyzing and evaluating marketing activities
  • Creating presentations, reports, dashboards
  • Researching trend topics and cross-selling potential analysis
  • Google Review Management
Jan 2007 - Dec 2016
10 years
Germany

Online Editor

TÜV Technische Überwachung Hessen GmbH

  • Web editing using the Typo3 content management system
  • SEO and website optimization
  • Email marketing, including event-based trigger mailings
  • Technical support and further development of databases
  • Redesigning the company's intranet with Confluence
  • Consulting and communication with internal departments and managing external agencies
Jan 2004 - Dec 2006
2 years
Germany

Public Sales FIFA World Cup 2006

FIFA World Cup Ticketing Center / CTS Eventim

  • Planning direct sales phase / draw phase
  • Website & mailings including reporting
  • Handling international payment transactions (end customers)
Jan 2004 - Dec 2005
1 year
Germany

Corporate Communications | Information Technology

Landesbank Rheinland-Pfalz

  • Company & personal credit reports (Creditreform, Dun & Bradstreet)
  • Research assignments with data preparation for decision makers
  • Data maintenance in portals and the intranet
  • Monitoring competitors in banking
Jan 2004 - Dec 2004
1 year
Germany

Sales

Genios Business Databases / Handelsblatt Publishing Group

  • Identifying new customers for research & information portals
  • Designing dashboards for energy companies, auditors, food & tourism industry
  • Conducting research tasks, topic research, tagging
Jan 2003 - Dec 2004
1 year
Germany

Online Editor

Medienhaus Südhessen, Echo-Online

  • Writing web content with HTML
  • Maintaining the online events calendar
  • Planning & executing trade show appearances

Languages

German
Native
English
Intermediate

Education

Oct 2003 - Jun 2007

Darmstadt University of Applied Sciences

Diploma · Information & Knowledge Management · Darmstadt, Germany

Certifications & licenses

Data Manager

Academy of German Media

Email Marketing

Inxmail Academy

Driver's License Class B

Google Analytics 4 - Measuring Website Success

Writing for the Web: Users, Online Marketing, Search Engines

etracker Analytics - Website Goals, Product Performance, Campaigns