Ines Stenzel
Personal Freelance Online Marketing & Data Strategy
Experience
Jan 2023 - Present
2 years 7 monthsBüttelborn, Germany
Personal Freelance Online Marketing & Data Strategy
Ines Stenzel | #DataSidekick
Unearthing data treasures and gaining amazing insights - as a data sidekick I optimize my clients' marketing mix.
Jan 2016 - Dec 2022
7 yearsGermany
Senior Data Analyst | Performance Marketing
TÜV Technische Überwachung Hessen GmbH
- Continuous reporting of relevant key performance indicators (KPIs)
- Lead management: generating leads and maintaining master data
- Analyzing and evaluating marketing activities
- Creating presentations, reports, dashboards
- Researching trend topics and cross-selling potential analysis
- Google Review Management
Jan 2007 - Dec 2016
10 yearsGermany
Online Editor
TÜV Technische Überwachung Hessen GmbH
- Web editing using the Typo3 content management system
- SEO and website optimization
- Email marketing, including event-based trigger mailings
- Technical support and further development of databases
- Redesigning the company's intranet with Confluence
- Consulting and communication with internal departments and managing external agencies
Jan 2005 - Dec 2006
2 yearsGermany
Public Sales FIFA World Cup 2006
FIFA World Cup Ticketing Center / CTS Eventim
- Planning direct sales phase / draw phase
- Website & mailings including reporting
- Handling international payment transactions (end customers)
Jan 2005 - Dec 2005
1 yearGermany
Corporate Communications | Information Technology
Landesbank Rheinland-Pfalz
- Company & personal credit reports (Creditreform, Dun & Bradstreet)
- Research assignments with data preparation for decision makers
- Data maintenance in portals and the intranet
- Monitoring competitors in banking
Jan 2004 - Dec 2004
1 yearGermany
Sales
Genios Business Databases / Handelsblatt Publishing Group
- Identifying new customers for research & information portals
- Designing dashboards for energy companies, auditors, food & tourism industry
- Conducting research tasks, topic research, tagging
Jan 2003 - Dec 2003
1 yearGermany
Online Editor
Medienhaus Südhessen, Echo-Online
- Writing web content with HTML
- Maintaining the online events calendar
- Planning & executing trade show appearances
Languages
German
NativeEnglish
Intermediate Education
Oct 2003 - Jun 2007
Darmstadt University of Applied Sciences
Diploma · Information & Knowledge Management · Darmstadt, Germany
Certifications & licenses
Data Manager
Academy of German Media
Email Marketing
Inxmail Academy
Driver's License Class B
Google Analytics 4 - Measuring Website Success
Writing for the Web: Users, Online Marketing, Search Engines
etracker Analytics - Website Goals, Product Performance, Campaigns
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