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Ines Stenzel

Freelancer Online-Marketing & Data Strategy

Ines Stenzel
Büttelborn, Germany

Experience

Jan 2023 - Present
3 years 2 months
Büttelborn, Germany

Freelancer Online-Marketing & Data Strategy

Datenkomplize

  • Unearth data treasures and gain fantastic insights
  • As a Datenkomplize, I optimize my clients' marketing mix
Jan 2016 - Dec 2022
7 years

Senior Data Analyst | Performance Marketing

TÜV Technical Inspection Hesse GmbH

  • Continuous reporting of relevant metrics (KPIs)
  • Lead management: generation and master data maintenance
  • Analysis and evaluation of marketing measures
  • Creation of presentations, reports, and dashboards
  • Research on trend topics and cross-selling potential analysis
Jan 2007 - Dec 2016
10 years

Online Editor

TÜV Technical Inspection Hesse GmbH

  • Web editing with the Typo 3 content management system
  • SEO and website optimization
  • Email marketing, including event-driven trigger mailings
  • Technical support and further development of databases
  • Redesign of the company's intranet using Confluence
  • Consulting and communication with internal departments and management of external agencies
Jan 2005 - Dec 2006
2 years

Public Sales FIFA World Cup 2006

FIFA World Cup Ticketing Center / CTS Eventim

  • Design of the direct sales and allocation phase
  • Creation of website and mailings including reporting
  • Execution of international payment processing (end customers)
Jan 2005 - Dec 2005
1 year

Corporate Communications | Information Technology

Rhineland-Palatinate State Bank

  • Company and personal inquiries (Creditreform, Dun & Bradstreet)
  • Order research with data preparation for decision makers
  • Data maintenance in portals and intranet
  • Competitive monitoring in the banking sector
Jan 2004 - Dec 2004
1 year

Sales

Genios Business Databases / Handelsblatt Publishing Group

  • Identifying new customers for research and information portals
  • Designing dashboards for energy companies, auditors, as well as the food and tourism sectors
  • Conducting commissioned research, topic research, and tagging
Jan 2003 - Dec 2003
1 year

Online Editor

Südhessen Media House, Echo-Online

  • Writing and formatting web content with HTML
  • Maintaining the online events calendar
  • Planning and executing trade show appearances

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (19 years), Sport (2 years), Media and Entertainment (2 years), and Banking and Finance (1 year).

Professional Services
Sport
Media and Entertainment
Banking and Finance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (22 years), Business Intelligence (13 years), Information Technology (11 years), Finance (2 years), Research and Development (1 year), and Sales (1 year).

Marketing
Business Intelligence
Information Technology
Finance
Research and Development
Sales

Summary

Unearth data treasures and gain fantastic insights - as a Datenkomplize, I optimize my clients' marketing mix.

Skills

  • Quick Comprehension

  • Carefulness And Accuracy

  • Goal-oriented

  • Curiosity

  • Communication Skills

  • Structured Work Style

  • Analytical Thinking

  • Problem-solving Skills

  • Empathy

  • Commitment

  • Stress Management

  • Teamwork

  • Initiative

  • Resilience

  • Ms-office

  • Jira

  • Typo 3

  • Confluence

  • Photoshop

  • Power Bi

  • Canva

Languages

German
Native
English
Intermediate

Education

Oct 2003 - Jun 2007

Darmstadt University of Applied Sciences

Diploma · Information & Knowledge Management · Darmstadt, Germany

Certifications & licenses

Data Manager - Certificate

Academy of German Media

Email Marketing

Inxmail Academy

Google Analytics 4 - Measuring website success

Writing for the web: users, online marketing, search engines

etracker Analytics - website goals, product performance, campaigns

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ines based?

Ines is based in Büttelborn, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Ines speak?

Ines speaks the following languages: German (Native), English (Intermediate).

How many years of experience does Ines have?

Ines has at least 23 years of experience. During this time, Ines has worked in at least 6 different roles and for 6 different companies. The average length of individual experience is 3 years and 4 months. Note that Ines may not have shared all experience and actually has more experience.

What roles would Ines be best suited for?

Based on recent experience, Ines would be well-suited for roles such as: Freelancer Online-Marketing & Data Strategy, Senior Data Analyst | Performance Marketing, Online Editor.

What is Ines's latest experience?

Ines's most recent position is Freelancer Online-Marketing & Data Strategy at Datenkomplize.

What companies has Ines worked for in recent years?

In recent years, Ines has worked for Datenkomplize and TÜV Technical Inspection Hesse GmbH.

Which industries is Ines most experienced in?

Ines is most experienced in industries like Professional Services, Sport and Recreation, Media, and Entertainment and Publishing. Ines also has some experience in Banking and Finance.

Which business areas is Ines most experienced in?

Ines is most experienced in business areas like Marketing, Business Intelligence, and Information Technology (IT). Ines also has some experience in Finance, Research and Development (R&D), and Sales.

Which industries has Ines worked in recently?

Ines has recently worked in industries like Professional Services.

Which business areas has Ines worked in recently?

Ines has recently worked in business areas like Business Intelligence and Marketing.

What is Ines's education?

Ines attended Darmstadt University of Applied Sciences for Information & Knowledge Management.

Does Ines have any certificates?

Ines has 5 certificates. Among them, these include: Data Manager - Certificate, Email Marketing, and Google Analytics 4 - Measuring website success.

What is the availability of Ines?

Ines is immediately available part-time for suitable projects.

What is the rate of Ines?

Ines's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Ines?

To hire Ines, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 830-990 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.