Güngör Kara

• The goal was to increase scalability through new products and business models for an innovative software provider in mechanical engineering.
• After an analysis phase, processes were digitized, automated, and set up with a customer focus.
• Marketing and sales processes were fully linked digitally and implemented in the company using customer feedback and KPIs.
• AI-based cold outreach campaigns reduced customer acquisition costs by 60%.

• Led the company's digital transformation, linking 3D printers with innovative digital services and managing three departments with over 100 employees.
• Developed a digital production chain and built Industry 4.0 digital platform solutions for customers.
• Grew AdditiveMinds' revenue from EUR 0.1M to EUR 4.0M per year, plus additional cross-selling of 3D printers worth EUR 50M per year.
• Restructured teams, reducing customer processing times while increasing customer focus.
• Developed new best-practice products and services along the customer journey.

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