Elena Natyrova - Business & Customer Development

Q: Where is Elena based?

Elena is based in Schengen, Luxembourg .

Q: What languages does Elena speak?

Elena speaks the following languages: Russian (Native), English (Advanced) .

Q: How many years of experience does Elena have?

Elena has at least 9 years of experience. During this time, Elena has worked in at least 4 different roles and for 3 different companies . The average length of individual experience is 2 years and 2 months . Note that Elena may not have shared all experience and actually has more experience.

Q: What is Elena's latest experience?

Elena's most recent position is Business & Customer Development at Artec 3D .

Q: What companies has Elena worked for in recent years?

In recent years, Elena has worked for Artec 3D .

Q: Which industries is Elena most experienced in?

Elena is most experienced in industries like Construction , Energy , and Healthcare . Elena also has some experience in Manufacturing , Advertising , and Banking and Finance .

Q: Which business areas is Elena most experienced in?

Elena is most experienced in business areas like Marketing , Business Intelligence , and Sales .

Q: Which industries has Elena worked in recently?

Elena has recently worked in industries like Construction , Energy , and Healthcare .

Q: Which business areas has Elena worked in recently?

Elena has recently worked in business areas like Marketing , Business Intelligence , and Sales .

Recommended expert

Schengen, Luxembourg

Experience

Sep 2021 - May 2025

3 years 9 months

Luxembourg

Business & Customer Development

Artec 3D

Led user research projects and identified user cases, showcasing product capabilities and analysing business requirements across diverse industries, including Heavy Construction (Asia), Healthcare and O&P (France), Oil & Gas NDT (Canada and Europe), and Mining (Australia)
Contributed to the successful launch of 4 hardware products through competitive analysis and operational reporting/dashboards for project stakeholders, executives, and other decision-makers
Provided sales and marketing teams with actionable market and data insights for enhancements to the GTM system, pipelined and optimized customer journey mapping to increase lead conversion and retention
Created internal knowledge base and leveraged AI tool for documentation and knowledge management

May 2019 - Aug 2021

2 years 4 months

Moscow, Russian Federation

Digital Marketing Manager

Artec 3D

Improved ROI and campaign performance in all digital advertising channels by analysing ads performance with Google Analytics, Google Data Studio, and CRM data
Conducted A/B testing and validated hypotheses with data
Built and maintained a comprehensive digital advertising system across multiple channels, including Google Ads, Microsoft Ads, Baidu, YouTube Ads, Facebook, Instagram, LinkedIn, Twitter, and Reddit
Trained and supervised a junior online advertising specialist
Prepared quarterly reports and media plans

Jun 2018 - May 2019

1 year

Moscow, Russian Federation

Digital Marketing Specialist

Tinkoff

Managed Google Ads and Yandex Direct campaigns for digital banking products targeting both B2B and B2C customers
Achieved 40% improvement in ROI by refining targeting and ad spend allocation using insights from Google Analytics and internal CRM data

Sep 2016 - May 2018

1 year 9 months

Rostov-on-Don, Russian Federation

Head of Digital Marketing

WebStroy

Grew from intern to head of department, taking full ownership of strategy, execution, and reporting
Reduced cost per lead by up to 50% for clients with strict budget limits
Launched over 50 campaigns, delivering consistent lead growth within clients’ target budgets
Created custom dashboards in Google Data Studio to track KPIs for each client
Prepared quarterly reports and media plans that supported client retention and upsells

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Construction (3.5 years), Energy (3.5 years), Healthcare (3.5 years), Manufacturing (2.5 years), Advertising (1.5 years), and Banking and Finance (1 year).

Construction

Energy

Healthcare

Manufacturing

Advertising

Banking and Finance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (8.5 years), Business Intelligence (5.5 years), and Sales (3.5 years).

Marketing

Business Intelligence

Sales

Summary

Business Development and Marketing specialist with 9 years of experience

Built and optimized digital advertising across Google, YouTube, Facebook, LinkedIn
Delivered marketing and customer insights using GA4, SQL, Tableau, CRM data
Contributed to product launches and GTM strategy for B2B tech distributed worldwide
Led and mentored digital advertising specialists

Skills

Marketing Analytics: Google Analytics (Ga4 Certified), Sql, Tableau, Dashboard Creation, Kpi Tracking, Crm Systems, Customer Insights, Business Needs Analysis, Competitive Analysis.
Digital Advertising: Search/display Advertising (Google Ads, Microsoft Ads, Baidu), Video Advertising (Youtube Ads), Targeted Advertising: (Facebook, Instagram, Linkedin, Twitter, Reddit).
Project Management: Agile Methodologies, Project Planning, Stakeholder Communication, Workflow Automatisation.
Tools & Platforms: Jira, Confluence, Microsoft Dynamics, Mailchimp, Typeform, Surveymonkey.

Languages

Russian

Native

English

Advanced

Education

Sep 2011 - Jun 2016

Southern Federal University

Bachelor's degree, Social Sciences · Social Sciences · Rostov-on-Don, Russian Federation

Certifications & licenses

Google Analytics (GA4 Certified)

Profile

Created

October 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Elena based?

Elena is based in Schengen, Luxembourg.

What languages does Elena speak?

Elena speaks the following languages: Russian (Native), English (Advanced).

How many years of experience does Elena have?

Elena has at least 9 years of experience. During this time, Elena has worked in at least 4 different roles and for 3 different companies. The average length of individual experience is 2 years and 2 months. Note that Elena may not have shared all experience and actually has more experience.

What roles would Elena be best suited for?

Based on recent experience, Elena would be well-suited for roles such as: Business & Customer Development, Digital Marketing Manager, Digital Marketing Specialist.

What is Elena's latest experience?

Elena's most recent position is Business & Customer Development at Artec 3D.

What companies has Elena worked for in recent years?

In recent years, Elena has worked for Artec 3D.

Which industries is Elena most experienced in?

Elena is most experienced in industries like Construction, Energy, and Healthcare. Elena also has some experience in Manufacturing, Advertising, and Banking and Finance.

Which business areas is Elena most experienced in?

Elena is most experienced in business areas like Marketing, Business Intelligence, and Sales.

Which industries has Elena worked in recently?

Elena has recently worked in industries like Construction, Energy, and Healthcare.

Which business areas has Elena worked in recently?

Elena has recently worked in business areas like Marketing, Business Intelligence, and Sales.

What is Elena's education?

Elena holds a Bachelor in Social Sciences from Southern Federal University.

Does Elena have any certificates?

Elena has 1 certificate: Google Analytics (GA4 Certified).

What is the availability of Elena?

Elena is immediately available for suitable projects.

What is the rate of Elena?

Elena's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.