Recommended expert

Elena Natyrova

Business & Customer Development

Elena Natyrova
Schengen, Luxembourg

Experience

Sep 2021 - May 2025
3 years 9 months
Luxembourg

Business & Customer Development

Artec 3D

  • Led user research projects and identified user cases, showcasing product capabilities and analysing business requirements across diverse industries, including Heavy Construction (Asia), Healthcare and O&P (France), Oil & Gas NDT (Canada and Europe), and Mining (Australia)
  • Contributed to the successful launch of 4 hardware products through competitive analysis and operational reporting/dashboards for project stakeholders, executives, and other decision-makers
  • Provided sales and marketing teams with actionable market and data insights for enhancements to the GTM system, pipelined and optimized customer journey mapping to increase lead conversion and retention
  • Created internal knowledge base and leveraged AI tool for documentation and knowledge management
May 2019 - Aug 2021
2 years 4 months
Moscow, Russian Federation

Digital Marketing Manager

Artec 3D

  • Improved ROI and campaign performance in all digital advertising channels by analysing ads performance with Google Analytics, Google Data Studio, and CRM data
  • Conducted A/B testing and validated hypotheses with data
  • Built and maintained a comprehensive digital advertising system across multiple channels, including Google Ads, Microsoft Ads, Baidu, YouTube Ads, Facebook, Instagram, LinkedIn, Twitter, and Reddit
  • Trained and supervised a junior online advertising specialist
  • Prepared quarterly reports and media plans
Jun 2018 - May 2019
1 year
Moscow, Russian Federation

Digital Marketing Specialist

Tinkoff

  • Managed Google Ads and Yandex Direct campaigns for digital banking products targeting both B2B and B2C customers
  • Achieved 40% improvement in ROI by refining targeting and ad spend allocation using insights from Google Analytics and internal CRM data
Sep 2016 - May 2018
1 year 9 months
Rostov-on-Don, Russian Federation

Head of Digital Marketing

WebStroy

  • Grew from intern to head of department, taking full ownership of strategy, execution, and reporting
  • Reduced cost per lead by up to 50% for clients with strict budget limits
  • Launched over 50 campaigns, delivering consistent lead growth within clients’ target budgets
  • Created custom dashboards in Google Data Studio to track KPIs for each client
  • Prepared quarterly reports and media plans that supported client retention and upsells

Summary

Business Development and Marketing specialist with 9 years of experience

  • Built and optimized digital advertising across Google, YouTube, Facebook, LinkedIn
  • Delivered marketing and customer insights using GA4, SQL, Tableau, CRM data
  • Contributed to product launches and GTM strategy for B2B tech distributed worldwide
  • Led and mentored digital advertising specialists

Skills

  • Marketing Analytics: Google Analytics (Ga4 Certified), Sql, Tableau, Dashboard Creation, Kpi Tracking, Crm Systems, Customer Insights, Business Needs Analysis, Competitive Analysis.
  • Digital Advertising: Search/display Advertising (Google Ads, Microsoft Ads, Baidu), Video Advertising (Youtube Ads), Targeted Advertising: (Facebook, Instagram, Linkedin, Twitter, Reddit).
  • Project Management: Agile Methodologies, Project Planning, Stakeholder Communication, Workflow Automatisation.
  • Tools & Platforms: Jira, Confluence, Microsoft Dynamics, Mailchimp, Typeform, Surveymonkey.

Languages

Russian
Native
English
Advanced

Education

Sep 2011 - Jun 2016

Southern Federal University

Bachelor's degree, Social Sciences · Social Sciences · Rostov-on-Don, Russian Federation

Certifications & licenses

Google Analytics (GA4 Certified)

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