Elena N.
Business & Customer Development
Experience
Sep 2021 - May 2025
3 years 9 monthsLuxembourg
Business & Customer Development
Artec 3D
- Led user research projects and identified user cases, showcasing product capabilities and analysing business requirements across Heavy Construction (Asia), Healthcare and O&P (France), Oil & Gas NDT (Canada and Europe), and Mining (Australia).
- Contributed to the successful launch of 4 hardware products through competitive analysis and operational reporting/dashboards for project stakeholders, executives, and other decision-makers.
- Provided sales and marketing teams with actionable market and data insights for enhancements to the GTM system, pipelined and optimized customer journey maps to increase lead conversion and retention.
- Created an internal knowledge base and leveraged an AI tool for documentation and knowledge management.
May 2019 - Aug 2021
2 years 4 monthsMoscow, Russian Federation
Digital Marketing Manager
Artec 3D
- Improved ROI and campaign performance in all digital advertising channels through analysis with Google Analytics, Google Data Studio, and CRM data.
- Conducted A/B testing and validated hypotheses with data.
- Built and maintained a comprehensive digital advertising system across Google Ads, Microsoft Ads, Baidu, YouTube Ads, Facebook, Instagram, LinkedIn, Twitter, and Reddit.
- Trained and supervised a junior online advertising specialist.
- Prepared quarterly reports and media plans.
Jun 2018 - May 2019
1 yearMoscow, Russian Federation
Digital Marketing Specialist
Tinkoff
- Managed Google Ads and Yandex Direct campaigns for digital banking products targeting both B2B and B2C customers.
- Achieved a 40% improvement in ROI by refining targeting and ad spend allocation using insights from Google Analytics and internal CRM data.
Sep 2016 - May 2018
1 year 9 monthsRostov-on-Don, Russian Federation
From Intern to Head of Digital Marketing
WebStroy
- Grew from intern to head of department, taking full ownership of strategy, execution, and reporting.
- Reduced cost per lead by up to 50% for clients with strict budget limits.
- Launched over 50 campaigns, delivering consistent lead growth within clients’ target budgets.
- Created custom dashboards in Google Data Studio to track KPIs for each client.
- Prepared quarterly reports and media plans that supported client retention and upsells.
Summary
- Business Development and Marketing specialist with 9 years of experience
- Built and optimized digital advertising across Google, YouTube, Facebook, LinkedIn
- Delivered marketing and customer insights using GA4, SQL, Tableau, CRM data
- Contributed to product launches and GTM strategy for B2B tech distributed worldwide
- Led and mentored digital advertising specialists
Languages
Russian
NativeEnglish
AdvancedFrench
ElementaryEducation
Oct 2011 - Jun 2016
Southern Federal University
Bachelor's degree · Social Sciences · Rostov-on-Don, Russian Federation
Certifications & licenses
Google Analytics (GA4 Certified)
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