Benoit S.
Mentor - Venture Mentoring Service
Experience
Mentor - Venture Mentoring Service
University of Luxembourg
Support University of Luxembourg incubator startup entrepreneurs in turning their ideas into real businesses.
25 years of marketing experience in B2B in the industry.
International Brand and Head of Marketing and Product Development
AluK SA
Definition and execution of the marketing and product strategy for a group operating in 10 countries (€200M turnover).
Building and managing an international brand, ensuring global consistency while adapting to local markets.
Overseeing global and local product offerings, including the development and launch of new product ranges aligned with market needs.
Managing international teams across marketing and R&D, both at global and local levels.
Member of executive committee.
Marketing Director
Designal Systems SAS
Management of the group's multi-brand marketing strategy.
Merger and rebranding of two group companies (product strategy, brand, and organization), leading to the launch of AluK France.
Creation and implementation of digital platforms (CRM, BI, extranet).
Supervision of professional trade shows (Batimat, Equip Baie).
Marketing Director
Sepalumic SA
Strategy for an emerging segment, launch of the I-Process brand.
Design and execution of the communication strategy and sales tools branding and sales marketing materials (website, print).
Management of professional trade shows (Batimat, Equip Baie).
Sales and Communications Manager
Sales strategy and sales force management.
CRM implementation.
Definition and execution of the communication strategy and sales support tools.
Website creation and management of professional trade shows.
Sales Representative
Sales Representative
Summary
25 years of marketing experience in B2B in the industry.
International brand and product expansion in 10 countries.
Languages
Education
Kedge Business School Marseille
Master in Marketing · Marketing · Marseille, France
Lycée Dumont d’Urville
HEC Preparatory Class · Toulon, France
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