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Stuttgart, Germany

Experience

Jun 2022 - Oct 2024

2 years 5 months

Head of Digital & Employer Marketing

SOLCOM GmbH

Transformed the marketing department into a scalable digital unit
Developed an employer branding strategy
Performance recruiting
Marketing automation project with EY
Rebranding project

Jan 2020 - Dec 2021

2 years

Head of Marketing

AKAD University

Repositioning and brand development
Team building
Restructuring
Conceptualizing new business models

Jan 2016 - Dec 2019

4 years

Head of Digital New Customer Marketing

Haka Kunz

Designed and managed a full shop relaunch within 9 months
Developed and scaled a new customer acquisition strategy that delivered over 5,000 qualified new customers per month
Performance marketing on Amazon with a 130% increase in revenue
Acquired sales partners through innovative Facebook campaigns with over 6,000 qualified partner leads

Oct 2012 - Oct 2015

3 years 1 month

Head of Inside Sales & Marketing

k+k information services

Set up and restructured inbound and outbound sales

Oct 2009 - Sep 2012

3 years

Head of Seminar Sales

SCMT GmbH

Built and led the seminar sales department

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (5.5 years), Education (5 years), Retail (4 years), and Information Technology (3 years).

Professional Services

Education

Retail

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (11.5 years), Sales (6 years), Human Resources (2.5 years), and Strategy (2 years).

Marketing

Sales

Human Resources

Strategy

Summary

I am an experienced marketing and digital sales strategist with over 15 years of hands-on experience at the intersection of digitalization, growth, and business development.

As a C-level sparring partner, I build scalable marketing and sales platforms that deliver convincing results – from lead generation to revenue transformation.

With solid leadership expertise and a clear focus on digital excellence, I develop structures, strategies, and teams that really work.

I lead with clarity, accountability, and trust. My goal is to develop resilient teams that create real impact through innovation, efficiency, and customer focus.

I combine strategic thinking with operational excellence to turn brands into digital growth engines.

Build Systems. Lead Teams. Drive Revenue.

Marketing leadership with impact.

As an experienced marketing leader, I have spent the last 15 years building various marketing departments, developing teams, and delivering measurable business results. My greatest successes have always been where I had the freedom to shape things.

Skills

Industry Expertise

Automotive & Manufacturing
Education & E-learning
B2b Software & Saas
E-commerce & Retail
Hr Services & Recruiting

Key Skills

Ai Integration & Digital Transformation
Talent Acquisition & Retention
Digital Marketing & Sales Performance
Brand Positioning & Thought Leadership
Digital Business Model & Business Development

Languages

German

Intermediate

Education

Oct 2009 - Sep 2012

Steinbeis University Berlin

Bachelor of Business Administration, Marketing & Management · Business Administration · Berlin, Germany

University of Hohenheim

Studies in Economics · Stuttgart, Germany

Bechtle AG

Apprenticeship as Wholesale and Foreign Trade Merchant

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is David based?

David is based in Stuttgart, Germany and can operate in on-site, hybrid, and remote work models.

What languages does David speak?

David speaks the following languages: German (Intermediate).

How many years of experience does David have?

David has at least 14 years of experience. During this time, David has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 3 years and 10 months. Note that David may not have shared all experience and actually has more experience.

What roles would David be best suited for?

Based on recent experience, David would be well-suited for roles such as: Head of Digital & Employer Marketing, Head of Marketing, Head of Digital New Customer Marketing.

What is David's latest experience?

David's most recent position is Head of Digital & Employer Marketing at SOLCOM GmbH.

What companies has David worked for in recent years?

In recent years, David has worked for SOLCOM GmbH and AKAD University.

Which industries is David most experienced in?

David is most experienced in industries like Professional Services, Education, and Retail. David also has some experience in Information Technology (IT).

Which business areas is David most experienced in?

David is most experienced in business areas like Marketing, Sales, and Human Resources (HR). David also has some experience in Strategy and Planning.

Which industries has David worked in recently?

David has recently worked in industries like Professional Services and Education.

Which business areas has David worked in recently?

David has recently worked in business areas like Marketing, Human Resources (HR), and Strategy and Planning.

What is David's education?

David holds a Bachelor in Business Administration from Steinbeis University Berlin.

What is the availability of David?

David is immediately available part-time for suitable projects.

What is the rate of David?

David's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.