David R.
Director Sales & Marketing
Experience
Director Sales & Marketing
sensified GmbH
- Oversaw the complete development of the digital business unit from concept to operational implementation
- Implemented marketing automation to remain efficient during rapid growth
- Established the brand as an innovation leader in the automotive industry through targeted content marketing
- Strategically reassessed and discontinued the project due to market contraction in the automotive industry in 2024/25 to focus resources on more profitable business areas
Head of Digital & HR Marketing
SOLCOM GmbH
- Designed the complete customer journey – from the first touchpoint to contract signing
- Generated qualified B2B leads in parallel through LinkedIn, Google Ads, and content marketing
- Achieved seven-figure online revenues directly from marketing initiatives
- Established a corporate influencer program, positioning employees and leaders as industry experts and sextupled organic reach
- Performance recruiting: Increased hires from 60 to over 130 per year in a market where everyone competes for the same talent
Head of Marketing
AKAD University
- Turned crisis into opportunity: Developed and launched a new digital study program in just 4 weeks – achieved seven-figure revenue in the first quarter
- Built a lead engine, scaling to over 50,000 qualified contacts per year
- Smart lead nurturing: Implemented a multi-stage scoring and nurturing system that doubled the conversion rate
- Overall result: +€3M in additional annual revenue and 35% growth over 2 years – not despite, but because the crisis was used as an innovation driver
Head of Digital New Customer Marketing
Haka Kunz
- Designed and implemented a shop relaunch within 9 months
- Developed and scaled a new customer acquisition strategy that delivered over 5,000 qualified new customers per month
- Introduced performance marketing on Amazon, boosting marketplace revenue by 130%
- Executed innovative Facebook campaigns and generated over 6,000 qualified partner leads
- Result: Transformed a stagnant online store into a profitable multi-channel platform with clearly measurable ROI across all channels
Head of Inside Sales & Marketing
k+k information services
Building and managing seminar sales
SCMT GmbH
Summary
C-Level sparring partner for scalable marketing transformation. I am an experienced marketing and digital sales strategist with over 15 years of hands-on experience at the intersection of digitalization, growth, and business development. As a C-level sparring partner, I build scalable marketing and sales platforms that deliver compelling results – from lead generation to revenue transformation. With solid leadership expertise and a clear focus on digital excellence, I develop structures, strategies, and teams that truly work.
Digital growth architect for B2B and B2C | Marketing & Sales Executive | C-Level partner for transformation and performance.
I lead with clarity, accountability, and trust. My goal is to develop resilient teams that create real impact through innovation, efficiency, and customer focus. I combine strategic thinking with operational excellence to turn brands into digital growth engines. I am a leader who inspires and motivates.
INDUSTRY EXPERTISE Automotive & Manufacturing Education & E-Learning B2B Software & SaaS E-Commerce & Retail HR Services & Recruiting
KEY SKILLS AI INTEGRATION & DIGITAL TRANSFORMATION TALENT ACQUISITION & RETENTION DIGITAL MARKETING & SALES PERFORMANCE BRAND POSITIONING & THOUGHT LEADERSHIP DIGITAL BUSINESS MODEL & BUSINESS DEVELOPMENT
Build Systems. Lead Teams. Drive Revenue. Marketing leadership with impact. As an experienced marketing executive, I have built marketing departments, developed teams, and delivered measurable business results over the past 15 years. My greatest successes have always come when I could shape things.
Languages
Education
Steinbeis University Berlin
Bachelor of Business Administration, Marketing & Management · Business Administration, Marketing & Management · Berlin, Germany
University of Hohenheim
Business and Economics studies · Stuttgart, Germany
Bechtle AG
Apprenticeship as a wholesale and foreign trade clerk
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