Nina Mann - Interim Manager

Q: Where is Nina based?

Nina is based in Frankfurt am Main, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Nina speak?

Nina speaks the following languages: German (Elementary), English (Elementary) .

Q: How many years of experience does Nina have?

Nina has at least 22 years of experience. During this time, Nina has worked in at least 21 different roles and for 24 different companies . The average length of individual experience is 11 months . Note that Nina may not have shared all experience and actually has more experience.

Q: What is Nina's latest experience?

Nina's most recent position is Interim Manager at Resilient Brand Consulting & Communication .

Q: What companies has Nina worked for in recent years?

In recent years, Nina has worked for Resilient Brand Consulting & Communication and Bergman Clinics Germany .

Q: Which industries is Nina most experienced in?

Nina is most experienced in industries like Advertising , Healthcare , and Professional Services . Nina also has some experience in Media, Entertainment and Publishing , Transportation and Logistics , and Automotive .

Q: Which business areas is Nina most experienced in?

Nina is most experienced in business areas like Marketing , Project Management , and Strategy and Planning . Nina also has some experience in Business Intelligence , Quality Assurance (QA) , and Sales .

Q: Which industries has Nina worked in recently?

Nina has recently worked in industries like Healthcare and Professional Services .

Q: Which business areas has Nina worked in recently?

Nina has recently worked in business areas like Marketing , Project Management , and Strategy and Planning .

Recommended expert

Frankfurt am Main, Germany

Experience

Jan 2025 - Present

1 year 1 month

Interim Manager

Resilient Brand Consulting & Communication

Supporting brands, people and organizations in growth and change processes with a clear brand focus and a digital mindset
Interim management in strategic brand, marketing and transformation projects

Jan 2021 - Oct 2025

4 years 10 months

Head of Marketing

Bergman Clinics Germany

Developing and leading the marketing and communications department in Germany, including team structure, budget responsibility and KPI management
Positioning the corporate brand in the German market in close coordination with the Dutch headquarters
Developing and rolling out a multi-channel communication strategy (B2C and B2B), including digital marketing, PR, employer branding and patient communication
Developing an integrated digital strategy (SEO/SEA, social media, content marketing, marketing automation)
Introducing and scaling a patient-centered digital customer journey (e.g. website relaunch)
Brand adaptation and management to maintain corporate identity while localizing
Designing and implementing reputation and stakeholder strategies in the healthcare environment
Change communication and culture work as part of post-merger integration
Collaborating with private equity investors for growth and exit phases
Responsible for communication governance (CI/CD), content guidelines and crisis communication
Building data-driven performance marketing for lead generation and conversion optimization
Managing digital reputation strategies (e.g. review portals, LinkedIn)
Introducing internal channels and formats to strengthen employee engagement
Selecting and managing external digital agencies and technology partners (CRM, CMS, analytics, tracking)

Oct 2019 - Dec 2020

1 year 3 months

Brand and Strategy Consultant

Freelance Consultancy

Strategy and brand architecture projects for Baum & Garten agency (Nestlé Intergast, Messe Frankfurt)
Strategy consulting for M.I.L.K agency (Radeberger Group, Penny)
Profile sharpening and communication strategies for RaapSteinert Kommunikation
Brand architecture for IMA Clique GmbH
Strategy and brand consulting for SYZYGY
Interim Account Director at Hauser Lacour: brand architecture for OFB Helaba and Tyrolit Swarovski Group

Sep 2017 - Sep 2019

2 years 1 month

Senior Consultant

Peter Schmidt Group

Strategic development and repositioning of the Deutsche Bahn brand, considering social relevance
Leading a team for the conceptual and design development of CI/CD
Managing the brand process from goal definition to implementation
Conducting brand analyses, market and competitor benchmarks
Developing a brand architecture for sub-brands and business units
Supporting internal engagement activities (brand trainings, toolkits)
Designing and rolling out the new brand identity with agencies and partners
Managing brand-related communications for dialogue-oriented public perception
Coordinating with departments (communications, marketing, HR, UX/UI)
Implementing brand guidelines for quality assurance
Consulting for DB Regio, DB Netz, DB Cargo and innovation units
Conducting stakeholder workshops, strategy sprints and alignment processes
Integrating brand-strategic measures into transformation and sustainability projects
Deriving recommendations for action in the context of social and technological developments

Jul 2015 - Nov 2015

5 months

Interim Head of eCRM

Innocean Worldwide

Leading the CRM department and redefining a CRM portal conceptually
Concept development and management of the IAA Frankfurt for KIA Motors

Apr 2015 - Jun 2015

3 months

Interim Account Director

Scholz&Friends

Campaign rollout for the repositioning of the Otelo/Vodafone brand
Development, management and execution of a 360° campaign up to launch

Dec 2014 - Mar 2015

4 months

Interim Digital Director

Experience One (Nolthe & Lauth)

Repositioning of the Nolthe & Lauth brand and conducting management workshops
Analysis of market trends, success factors, competitive landscape and stakeholder interviews

Sep 2014 - Feb 2015

6 months

Interim Senior Brand Manager

Sky Deutschland Fernsehen

Rollout of the rebranding process for Sky Deutschland Fernsehen
Strategy development, market research and process management

Jul 2014 - Oct 2014

4 months

Hybrid

Interim Senior Hybrid Manager

Innocean

Supervision of all communication activities for the Paris Motor Show
Coordination of all service providers and hybrid role across multiple departments in the event process

Apr 2014 - Jun 2014

3 months

Interim Senior Digital Project Manager

HiReS! Berlin

Project management for the rollout and further development of the bmw.de website
Support and responsibility for feature developments including process management and digital consulting

Sep 2013 - Mar 2014

7 months

Interim Account Director

Geometry Global

Further development of Volkswagen's used car brand Das WeltAuto
Analysis of the brand architecture in the context of Volkswagen Used Car Horizon Strategy 2020

Mar 2013 - Jul 2013

5 months

Interim Marketing Manager

Danone Waters Deutschland

Consulting on digital transformation
Leading the digital pitch process for the Aptamil brand and reporting to the executive board
Developing an eCommerce strategy and overseeing a launch campaign

Jan 2013 - Feb 2013

2 months

Interim Senior Customer Advisor

Kemper

Strategic planning for the 918 Spyder to support initiatives
Training and coaching junior consultants for the Panamera and Porsche 911 accounts

Jun 2012 - Dec 2012

7 months

Interim Digital Consultant

BBDO Interone München

Preparing BMW eCRM best-practice cases
Analyzing results and developing innovative solutions for the BMW portal
Managing pitch support and facilitating workshops

Jan 2012 - Jun 2012

6 months

Interim Senior Business Consultant

Consileon Business Consultancy

Developing an eCRM customer portal for Volkswagen AG in Wolfsburg in collaboration with OgilvyOne
Overseeing content development and reporting to the department head at Volkswagen AG

Jun 2011 - Dec 2011

7 months

Interim Account Director

Huth+Wenzel GmbH

May 2011 - Jun 2011

2 months

Interim Digital Consultant

Liebeskind Berlin

Jun 2010 - May 2011

1 year

Interim International Account Director

JWT Frankfurt und Hamburg

Sep 2009 - Aug 2010

1 year

Senior Brand Consultant

Red Bull GmbH

Leading and developing a marketing team for international corporate projects (Red Bull New York MLS, Red Bull Air Race, Stratos)
Developing and rolling out announcement campaigns in NYC and stadium interior design
Designing creative sales and activation measures and integrated marketing campaigns
Developing local activation strategies as part of global brand initiatives
Budget planning and cost control for major projects
Defining and monitoring KPIs
Reporting to management

Feb 2008 - Apr 2009

1 year 3 months

Strategic Planner

Argonauten G2 (WPP)

Developing and implementing global brand strategies for Dunhill and Lucky Strike with British American Tobacco
Conducting market and target group analysis
Creating brand positioning, value propositions, and messaging frameworks
Managing strategic briefings for creative, digital, and shopper marketing teams
Moderating global brand workshops and coaching local teams
Developing brand guidelines and Effie case studies

Jan 2004 - Mar 2006

2 years 3 months

Account Manager

Taste!

Strategic and operational oversight of client projects across all communication channels
Creating briefings, timelines, cost estimates, and presentations
Managing accounts (Rhön Sprudel, Absolut Vodka, Jim Beam, Saupiquet)
Budget responsibility and cost control
Planning, implementing, and monitoring advertising campaigns
Quality assurance and final approval of all advertising materials

Mar 2001 - Sep 2003

2 years 7 months

Junior Account Executive

GREY

Supporting and managing small accounts in consulting and project management
Creating briefings for creative, strategy, and production teams
Coordinating client projects (Taunus Sparkasse, Henkel AG)
Presenting to clients and maintaining project plans

Aug 1997 - Jul 1999

2 years

Assistant & Public Relations

ARD Media GmbH

Creating media plans for TV, print, and online
Preparing analyses, reports, and documentation for campaigns
Planning and implementing press and PR activities
Organizing press events, interviews, and media appointments

Oct 1996 - Jul 1997

10 months

Assistant & Advertising

VML (formerly JWT)

Organizing and coordinating appointments, meetings, and business trips
Creating presentations, minutes, and reports
Maintaining databases and conducting research

Summary

Strategic brand expert with 20 years of experience in marketing, communication and transformation. I support companies as an interim manager in growth and change processes – with a clear brand focus, digital mindset and leadership skills.
Diverse corporate projects leading and supporting international brands such as Volkswagen, BMW, Red Bull, Coca-Cola, NIVEA, KIA, Nestlé, Danone, Sky, DB and more.
Solid expertise: Head of Marketing division, Marketing & Education Director, communication, brand management, strategy consulting, leading teams, change management, digital consulting, CI/CD marketing management, account direction, project management, market and future research.
Industry experience: Venture capital & private equity, healthcare, automotive, finance, beauty & lifestyle, food & beverage, transport & logistics, telecommunications, sports, FMCG.
Strong leadership, result-oriented, team player, resilient, flexible, reliable.
Motivation: New challenges and opportunities to shape.

"In a world of rapid change, brand management is far more than a competitive advantage. A strong brand is an invaluable asset and the key to success. Strategic brand consulting in a complex world today needs to be flexible, mindful, and highly result-oriented. It's not about short-term goals: brand management grows from within and radiates a lasting attraction outward. In times of artificial intelligence, authenticity is increasingly in focus. Future-proof brands no longer need to push themselves on consumers or chase them with the same old brand message. They stand out through inner clarity, credibility, and strong values. Strong brands have authentic roots, a sense for sustainable action, and a responsibility for mindfulness and appreciation. They create desire through clear differentiation, charm with a special charisma, tell a unique story, and thrive on enthusiastic recommendations from influencers and fans. The world is changing faster than ever – we all are in this spiral of change. To meet today's and tomorrow's challenges, brands must take responsibility, continuously evolve – while staying true to their core. This applies especially to marketing, brand presence, and market observation, which must be designed based on current insights. Because in the long run, only those who align their thinking and actions strategically and repeatedly adapt to changing conditions – and establish their brand core as a beacon: providing direction in stormy times, with a clear vision and minimized risk for growth – will succeed."

Skills

Interim Leader In Brand Management, Marketing And Communication, Change And Transformation Support

Interim Leader In Brand Management, Marketing And Communication, Change And Transformation Support

Brand Management

Brand Future Check For Transformation And Growth
Brand Strategy: Evolving Brands, Repositioning Existing Brands And Rebranding
Developing Comprehensive Brand Strategies, Creating A Brand Personality
Analyzing Complex Brand Systems Including Brand Architecture And Naming
Brand Management: Strategic Brand Management In Transactions (M&a), Supporting Market Entry
Implementing And Establishing New Brand Systems
Ensuring Consistent Brand Management Across All Touchpoints
Building And Managing A Strong Internal Brand Identity
Defining And Evolving Company And Brand Visions
Employer Branding And Stakeholder Management
Legal Aspects Of Brand Management, Advising On Trademark Law Topics

Brand Marketing And Communication

Strategy And Concept: Developing Custom Marketing And Communication Strategies, Planning And Executing The Full Marketing And Communication Mix
Corporate Communication And Pr: Public Relations, Crisis Pr, Internal Communication
Project Management: Consulting, Planning, Timing And Cost Control For Marketing Activities
Market Research And Analysis: Conducting Market Studies, Analyzing And Measuring Campaign Effectiveness
Return On Investment (Roi): Monitoring Activities To Ensure Measurable Results
Account Management: Managing Regional, National And International Accounts
Creating And Conducting Workshops And Presentations
Leading, Training And Coaching Teams And Executives

Resilience In Brand Management

Resilience Workshops: 90-minute Sessions For Introduction, Theory And Practical Exercises To Strengthen Brands And Organizations
Developing Resilience-based Approaches: Strategies That Sustainably Support The Organization
Supporting Change Processes: Guiding Transformation And Change
Building Resilient Structures: Establishing Systems That Use Change As An Opportunity
Ongoing Resilience Sessions: Regular Measures For Stress Management And Brand Strength
Organizational Development: Promoting Resilience As Part Of Company Culture

Strategy And Change Management

Supporting Change Processes: Workshops And Teambuilding For Brand Reflection And Promoting Acceptance Of Change
Assisting With M&a Brand Integration And Ensuring Brand Identity
Developing And Implementing Communication Strategies For Change
Encouraging Adaptability And Consistency In The Brand Experience
Coaching And Supporting Executives To Stabilize The Brand Identity
Success Measurement And Kpi Development: Measuring Kpis In Transformation Processes

Languages

German

Elementary

English

Elementary

Education

Jan 2007 - Jan 2008

Manhattan Institute of Management

MBA, Master of Business Administration, Global Business · Global Business · New York, United States

Apr 1999 - Apr 2001

Academy for Marketing and Communication

Diploma in Marketing and Communication · Frankfurt, Germany

Certifications & licenses

Team Resilience Certification

EBS University Oestrich-Winkel

Resilience Certification

EBS University Oestrich-Winkel

Profile

Created

December 2025

Last Update

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Nina based?

Nina is based in Frankfurt am Main, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Nina speak?

Nina speaks the following languages: German (Elementary), English (Elementary).

How many years of experience does Nina have?

Nina has at least 22 years of experience. During this time, Nina has worked in at least 21 different roles and for 24 different companies. The average length of individual experience is 11 months. Note that Nina may not have shared all experience and actually has more experience.

What roles would Nina be best suited for?

Based on recent experience, Nina would be well-suited for roles such as: Interim Manager, Head of Marketing, Brand and Strategy Consultant.

What is Nina's latest experience?

Nina's most recent position is Interim Manager at Resilient Brand Consulting & Communication.

What companies has Nina worked for in recent years?

In recent years, Nina has worked for Resilient Brand Consulting & Communication and Bergman Clinics Germany.

Which industries is Nina most experienced in?

Nina is most experienced in industries like Advertising, Healthcare, and Professional Services. Nina also has some experience in Media, Entertainment and Publishing, Transportation and Logistics, and Automotive.

Which business areas is Nina most experienced in?

Nina is most experienced in business areas like Marketing, Project Management, and Strategy and Planning. Nina also has some experience in Business Intelligence, Quality Assurance (QA), and Sales.

Which industries has Nina worked in recently?

Nina has recently worked in industries like Healthcare and Professional Services.

Which business areas has Nina worked in recently?

Nina has recently worked in business areas like Marketing, Project Management, and Strategy and Planning.

What is Nina's education?

Nina holds a Master in Global Business from Manhattan Institute of Management and a Bachelor from Academy for Marketing and Communication.

Does Nina have any certificates?

Nina has 2 certificates. These include: Team Resilience Certification and Resilience Certification.

What is the availability of Nina?

Nina is immediately available full-time for suitable projects.

What is the rate of Nina?

Nina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.