Nina M. - Expert in Brand Management, Marketing and Communication

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Frankfurt am Main, Germany

Experience

Jul 2025 - Present

6 months

Team resilience certification

EBS Universität Oestrich-Winkel

Building collective resilience at team and organization level, especially in change and transformation processes

Jan 2025 - Present

1 year

Interim Manager

Resilient Brand Consulting & Communication

Supporting brands, people, and organizations in growth and change processes with a clear brand focus, digital mindset, and leadership skills

Sep 2024 - Jul 2025

11 months

Resilience Trainer

EBS-Universität Oestrich-Winkel

Certified training in individual and organizational resilience
Essay: Strategies for strengthening brand identity and corporate culture in change processes, practical methods for leading brands successfully through complex challenges

Jan 2021 - Oct 2025

4 years 10 months

Fulda, Germany

Head of Marketing

Bergman Clinics Germany

Developing and leading the marketing and communications department in Germany, including team structure, budget responsibility, and KPI management
Positioning the corporate brand in the German market in close coordination with the Dutch headquarters
Developing and rolling out a multi-channel communication strategy (B2C and B2B), including digital marketing, PR, employer branding, and patient communication
Developing an integrated digital strategy to position the clinic brand in Germany (SEO/SEA, social media, content marketing, marketing automation)
Implementing and scaling a patient-centered digital customer journey (e.g., website relaunch)
Brand adaptation and management to preserve corporate identity while localizing for the German market
Designing and executing reputation and stakeholder strategies in the context of health policy, payers, and medical professionals
Change communication and culture work within post-merger integration and growth-related structural expansion
Collaborating with private equity investors to develop communication strategies for growth and exit phases
Responsible for communication governance (CI/CD), content guidelines, and crisis communication in close coordination with legal and medical departments
Repositioning and building data-driven performance marketing to generate leads and optimize conversions in line with growth objectives of another corporate brand
Managing reputation and stakeholder strategies in the digital space as well (e.g., review sites, LinkedIn communication)
Introducing suitable internal channels and formats to strengthen employee engagement and participation
Selecting, managing, and integrating external digital agencies and technology partners (e.g., CRM, CMS, analytics, tracking)

Summary

Strategic brand expert with 20 years of experience in marketing, communication, and transformation. "I support companies as an interim manager in growth and change processes—with a clear brand focus, digital mindset, and leadership skills."
Solid expertise: Head of Marketing | Director Marketing & Education Communication | Brand Management | Strategy Consulting | Team Leadership | Change Management | Digital Consulting | CI/CD Marketing Management | Account Direction | Project Management | Market and Future Research
Industry experience: Venture Capital & Private Equity | Healthcare | Automotive | Finance | Beauty & Lifestyle | Food & Beverage | Transport & Logistics | Telecommunications | Sports | FMCG
Strong leadership | result-oriented | team player | resilient | flexible | reliable
Motivation: New challenges and opportunities to shape things