Carolin B.

Interim Manager

Erbach, Germany

Experience

Interim Manager

EnBW

  • Built effective structures, modernized processes and led the rollout of global campaigns in a short time. - Solid expertise in digital and traditional marketing strategies. - A keen sense for market trends, KPI-driven management and collaboration with sales, product management and external agencies.

Head of Marketing

Kanalservicegruppe

  • Responsible for the strategic realignment of marketing with a focus on digital transformation, efficiency improvements and scaling market position.

Global Head of Marketing

Kienle + Spiess

  • Developed and successfully rolled out the international brand strategy with a special focus on cross-segment campaigns and sales-driven positioning.

Interim Manager

Progroup

  • Built effective structures, modernized processes and led the rollout of global campaigns in a short time. - Solid expertise in digital and traditional marketing strategies. - A keen sense for market trends, KPI-driven management and collaboration with sales, product management and external agencies.

Summary

As an experienced marketing strategist with over 25 years of B2B experience – especially in the industrial sector – I see in your advertised position the perfect combination of strategic freedom, international brand management and operational execution. This is where my strength lies: understanding complex markets, positioning brands clearly and translating thought-out campaigns into measurable results. In my current role as Head of Marketing at Kanalservicegruppe, I lead the strategic realignment of marketing with a focus on digital transformation, efficiency improvements and scaling market position. Previously, as Global Head of Marketing at Kienle + Spiess, I developed and successfully rolled out the international brand strategy – with a special focus on cross-segment campaigns and sales-driven positioning. As an interim manager for companies like EnBW and Progroup, I have also built effective structures, modernized processes and led the rollout of global campaigns in a short time. In doing so, I bring not only solid knowledge of digital and traditional marketing strategies but also a keen sense for market trends, KPI-based management and collaboration with sales, product management and external agencies. Your company appeals to me especially because of its clear focus on innovation, international market development and a culture of quick decision-making – an environment where I can quickly make an impact. I would be happy to discuss in a personal meeting how I can strengthen your brand strategy over the long term and expand your presence in international markets.

Languages

German
Native
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