Anastasia Fruehwald
Business Consultant & Coach
Experience
Nov 2021 - Present
3 years 9 monthsBusiness Consultant & Coach
Self-Employed Person
- Driving business, strategy and individuals to the next level
Mar 2021 - Oct 2021
8 months Germany
Head of Transformations & Projects
SKY Germany
- Finance stream lead for “future growth” cross-functional and group-wide projects, introduce new market B2C product in EU (Italy and DACH), full responsibility for strategic business case (over €3bn revenue), reporting to C-level
- Initiate and lead project to automate and simplify planning and reporting environment (customer data, ARPU & revenue, CRM KPIs, customer service KPIs etc.)
- Supplier assessment, definition of user requirements and creation of concepts for planning & reporting tool
- Interface between external developers and internal business unit
- Preparation and execution of workshops, information meetings with relevant stakeholders on both business and technology sides
- Drive change management and communication, train teams on new systems and tools
Jan 2019 - Jan 2021
2 years 1 month Germany
Teamlead Strategic Product & Pricing
Telefonica Germany
- Responsible for end-to-end development of B2C pricing and product (starting with market analyses, strategy preparation in a group-wide context and market launch with a cross-functional team (CEX, brand, G2M, sales and PR))
- Elevate the product vision and derive strategic and operational actions to anticipate customer needs and give them the best experience across our platforms
- Strategic consulting for the B2C segment
- +10% revenue growth from new B2C customers thanks to a value-based pricing strategy
- Leading cross-functional and group-wide strategic projects including calculating business cases and presenting them in board / senior management / C-level meetings
- Leading a team of 4 people
Apr 2018 - Dec 2019
9 months Germany
Senior Manager Strategic Pricing
Telefonica Germany
- Product benchmarking and trend analysis of the mobile and fixed telecom market
- Business consulting for pricing and commercial decisions in line with Telefónica’s B2C strategy
- Managing CAPEX investment decisions
Oct 2016 - Mar 2018
1 year 6 months Germany
Functional Lead B2C Controlling CRM & Gross Margin
Telefonica Germany
- Project lead for automation and simplification of planning and reporting for commercial areas (customer data, ARPU & revenue, costs, CRM KPIs)
- Responsible for budget planning and reporting of mobile postpaid and prepaid gross margin and existing customer segments
- Leading a controlling team of 5 people
May 2014 - Sep 2016
2 years 5 months Germany
Senior B2C P&L Controller
Telefonica Germany
- Responsible for the finance integration project of a new brand
- Creating and implementing concepts for new performance reporting structures
- Supporting the build-up of Telefónica Germany’s second brand with a focus on online channels
May 2010 - Apr 2014
4 years Germany
Controller DSL & CRM
Telefonica Germany
Apr 2007 - Apr 2010
3 years 1 month Germany
Planning Manager
HanseNet GmbH
Summary
I bring several years of experience in large IT projects, having proven myself as a project leader in the global organization and as a coach during digital transformation and change management.
I have extensive experience in strategy, product development, product marketing, global project management, financial and technical evaluation. C-level committees are also part of my daily work.
Languages
Russian
Native
English
Advanced
German
Advanced
Education
Jan 2009 - Jul 2011
University of Applied Sciences Hamburg
MBA, General Management · Germany
Aug 2004 - Aug 2006
University of Applied Sciences Telecommunication Leipzig
Engineering degree · Telecommunication · Germany
Sep 2001 - Sep 2006
University Bonch-Bruevich
Engineering degree · Telecommunication · Russian Federation
Certifications & licenses
Coach education (ACTP ICF)
ICF
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