Anastasia Frühwald
Senior Consultant | Strategy Elaborator | Program- & Project- Manager | Proposition & Product Creator | Finance & Controlling
Experience
Business Consultant & Coach
Self-employed person
Driving business, strategy and individuals to the next level
Head of Transformations & Projects
SKY Germany
Teamlead strategic product&pricing
Finance streamlead for "future growth" cross-functional and group-wide projects, introduce new market B2C Product in EU (ITA and DACH), full responsibility for strategic business case (over 3bn€ revenue), reporting to C-level
Initiate and lead project to automate and simplify planning and reporting environment (customer data, ARPU & revenue, CRM KPIs, customer service KPIs etc.)
- Supplier assessment, definition of user requirements and creation of concepts for planning & reporting tool
- Interface between external developers and internal business unit
- Preparation and execution of workshops, information meetings with relevant stakeholders on both business and technology side
- Drive change management and communication, educate teams on new systems and tools
Responsible for end-to-end development of B2C Pricing- und Product (starting with market analyses, strategy preparation in group wide context and market launch with cross-function team (CEX, brand, G2M, sales and PR)
Product vision to the next level and derive strategic and operational implications to anticipate the customer's needs to provide them with the best experience across our platforms
Strategic consultancy for B2C segment
+10% B2C new customers revenue growth due to introduction of a value-oriented pricing strategy
Leading cross functional and group-wide strategic projects including a calculation of business cases and presenting them in the board / senior management / C-levels meetings
Leading a team of 4 people
Senior Manager strategic pricing
Telefonica Germany
Product benchmark and trends analysis of mobile and fixed telecommunication market
Business consultancy for pricing and commercial decisions considered Telefónica B2C Strategy
Managing CAPEX investment decisions
Senior Manager strategic pricing
Telefonica Germany
Product benchmark and trends analysis of mobile and fixed telecommunication market
Business consultancy for pricing and commercial decisions considered Telefónica B2C Strategy
Managing CAPEX investment decisions
Functional lead B2C Controlling CRM & Gross Margin
Telefonica Germany
Project lead for automatization and simplification of planning and reporting for commercials (customer data, ARPU & revenue, cost, CRM KPIs)
Senior B2C P&L Controller
Telefonica Germany
Responsible for finance-integration-project of a new brand
Creating and implementing concepts for new performance reporting structures
Supporting the build-up of second brand of Telefónica Germany with focus on online channels
Responsible for budget planning and reporting of mobile postpaid and prepaid gross margin and existing customer segment
Leading a controlling team of 5 people