Anastasia Fruehwald
Business Consultant & Coach
Experience
Business Consultant & Coach
Self-employed person
- Driving business, strategy and individuals to the next level
Head of Transformations & Projects
SKY Germany
- Finance streamlead for “future growth” cross-functional and group-wide projects, introduce new market B2C product in EU (ITA and DACH), full responsibility for strategic business case (over 3bn€ revenue), reporting to C-level
- Initiate and lead project to automate and simplify planning and reporting environment (customer data, ARPU & revenue, CRM KPIs, customer service KPIs etc.)
- Supplier assessment, definition of user requirements and creation of concepts for planning & reporting tool
- Interface between external developers and internal business unit
- Preparation and execution of workshops and information meetings with relevant stakeholders on both business and technology side
- Drive change management and communication, educate teams on new systems and tools
Senior Manager Strategic Pricing
Telefonica Germany
- Product benchmark and trends analysis of mobile and fixed telecommunication market
- Business consultancy for pricing and commercial decisions considered Telefónica B2C strategy
- Managing CAPEX investment decisions
Functional Lead B2C Controlling CRM & Gross Margin
Telefonica Germany
- Project lead for automatization and simplification of planning and reporting for commercials (customer data, ARPU & revenue, cost, CRM KPIs)
- Responsible for budget planning and reporting of mobile postpaid and prepaid gross margin and existing customer segment
- Leading a controlling team of 5 people
Senior B2C P&L Controller
Telefonica Germany
- Responsible for finance-integration-project of a new brand
- Creating and implementing concepts for new performance reporting structures
- Supporting the build-up of second brand of Telefónica Germany with focus on online channels
Controller DSL & CRM
Telefonica Germany
Planning Manager
HanseNet GmbH
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (11.5 years), Professional Services (4.5 years), and Media and Entertainment (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Finance (9 years), Strategy (5 years), Business Intelligence (5 years), Human Resources (4.5 years), Project Management (4.5 years), and Accounting (4 years).
Summary
I bring several years of experience in large IT projects, having proven myself as a project leader in the global organisation and as a coach during digital transformation and change management.
I have extensive experience in strategy, product development, product marketing, global project management, financial and technical evaluation. C-level committees are also part of my daily work.
Skills
- 15+ Years Experience Working In The Service Provider Industry And 6+ Years At Leadership Level
- Experience Influencing C-level Stakeholders And Representing The Project In The C-level Steerco
- Extensive Experience Leading It Change Projects
- Technical Background (Tool Introduction And Engineering Work)
- Product Designing And Architecting
- Experience In Program And Project Management
- Coach Education (Actp Icf)
- Start Up Development And Investor Finding
Languages
Education
University of Applied Sciences
MBA · General Management · Hamburg, Germany
University of Applied Sciences telecommunication Leipzig
Engineering degree · Telecommunication · Leipzig, Germany
University Bonch-Bruevich
Engineering degree · Telecommunication · Saint Petersburg, Russian Federation
Certifications & licenses
ACTP ICF
Profile
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