Alessandra Frommer

Teaching Yoga

Munich, Germany

Experience

Jan 2020 - Present
5 years 7 months
Munich, Germany

Teaching Yoga

Nov 2011 - Mar 2013
1 year 5 months
Munich, Germany

Internship

Apr 2009 - Oct 2011
2 years 7 months
Fuschl, Austria

Field Force Application Manager

Red Bull GmbH

  • Leadership of the Field Force Application team (2 internal employees and 10 external ones)
  • Budget responsibility (planning, control, reporting) of 2 million EUR
  • Project management of global CRM online and mobile projects with up to 15 external team members
  • Launch of 2 global mobile offline and online CRM applications to support sales
Jan 2007 - Feb 2009
2 years 2 months
Düsseldorf, Germany

CRM Business Project Manager

Henkel Technologies, Henkel KGaA

  • Moderation of workshops to identify business requirements
  • Design, development and implementation of a global SAP-based Customer Relationship Management (SAP CRM) tool for all strategic business units of Henkel Technologies
  • Planning, coordination and delivery of worldwide user trainings
  • Budget monitoring
  • Maintaining relationships with project stakeholders and team members
Jun 2004 - Dec 2006
2 years 7 months
Munich, Germany

Marketing & Product Manager Europe

Henkel Electronics, Henkel KGaA

  • Responsibility for the European marketing budget and strategic marketing planning
  • Chairing the global SAP CRM steering committee
  • Roll-out management and leading SAP CRM trainings for the European sales team
  • Organizing events (Formula 1, distribution), trade shows (SMT, Productronica, Nepcon)
  • Regional product management for the brands Hysol® and Loctite®
Jul 2002 - May 2004
1 year 11 months
Munich, Germany

Marketing Communications Assistant Europe

Henkel Industrial, Henkel KGaA

  • Coordination and budget responsibility for European marketing communications activities
  • Organizing and supporting European trade shows (MEDTEC Stuttgart 2003 & 2004)
  • Launch of a project management database and online training tools
  • Responsible for the Europe-wide intranet
Apr 2002 - Jun 2002
3 months
Munich, Germany

Marketing Consultant

Pentos AG

Nov 2000 - Jan 2002
1 year 3 months
Munich, Germany

Key Account Manager

NetDoktor.de

  • Post-sales customer support for T-Online and DKV
  • Development of user surveys
  • Coordination and budget responsibility for website development of [link]
Nov 1999 - Nov 2000
1 year 1 month
Rio de Janeiro, Brazil

Trainee Product Management Latin America

Wella AG

  • Successful product relaunch of the retail-care product line Wellapon® for Brazil in production, packaging, registration database, and formula management
Jun 1999 - Oct 1999
5 months
Munich, Germany

Editorial Assistant

Lifescience.de

  • Conceptualization of a multimedia guide (LifeSites)
  • Writing and researching articles and reports

Summary

  • Structured, reliable, team-oriented, hands-on mentality
  • Improvisation talent, result-oriented, interest in new things
  • Excellent communication skills, intercultural competence, international experience

Languages

German
Native
English
Advanced
French
Advanced
Portuguese
Intermediate

Education

Nov 1992 - Apr 1999

Ludwig Maximilian University

Diploma in Biology · Munich, Germany

Sep 1979 - Jul 1992

Lycée Jean Renoir / French School Munich

Diploma of the Secondary Education Baccalaureate, Series D with International Option (General University Entrance Qualification) · Munich, Germany

Certifications & licenses

PSMI

PMP®