Alessandra Frommer - Teaching Yoga

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Munich, Germany

Experience

Jan 2020 - Present

5 years 7 months

Munich, Germany

Teaching Yoga

Nov 2011 - Mar 2013

1 year 5 months

Munich, Germany

Internship

Apr 2009 - Oct 2011

2 years 7 months

Fuschl, Austria

Field Force Application Manager

Red Bull GmbH

Leadership of the Field Force Application team (2 internal employees and 10 external ones)
Budget responsibility (planning, control, reporting) of 2 million EUR
Project management of global CRM online and mobile projects with up to 15 external team members
Launch of 2 global mobile offline and online CRM applications to support sales

Jan 2007 - Feb 2009

2 years 2 months

Düsseldorf, Germany

CRM Business Project Manager

Henkel Technologies, Henkel KGaA

Moderation of workshops to identify business requirements
Design, development and implementation of a global SAP-based Customer Relationship Management (SAP CRM) tool for all strategic business units of Henkel Technologies
Planning, coordination and delivery of worldwide user trainings
Budget monitoring
Maintaining relationships with project stakeholders and team members

Jun 2004 - Dec 2006

2 years 7 months

Munich, Germany

Marketing & Product Manager Europe

Henkel Electronics, Henkel KGaA

Responsibility for the European marketing budget and strategic marketing planning
Chairing the global SAP CRM steering committee
Roll-out management and leading SAP CRM trainings for the European sales team
Organizing events (Formula 1, distribution), trade shows (SMT, Productronica, Nepcon)
Regional product management for the brands Hysol® and Loctite®

Jul 2002 - May 2004

1 year 11 months

Munich, Germany

Marketing Communications Assistant Europe

Henkel Industrial, Henkel KGaA

Coordination and budget responsibility for European marketing communications activities
Organizing and supporting European trade shows (MEDTEC Stuttgart 2003 & 2004)
Launch of a project management database and online training tools
Responsible for the Europe-wide intranet

Apr 2002 - Jun 2002

3 months

Munich, Germany

Marketing Consultant

Pentos AG

Nov 2000 - Jan 2002

1 year 3 months

Munich, Germany

Key Account Manager

NetDoktor.de

Post-sales customer support for T-Online and DKV
Development of user surveys
Coordination and budget responsibility for website development of [link]

Nov 1999 - Nov 2000

1 year 1 month

Rio de Janeiro, Brazil

Trainee Product Management Latin America

Wella AG

Successful product relaunch of the retail-care product line Wellapon® for Brazil in production, packaging, registration database, and formula management

Jun 1999 - Oct 1999

5 months

Munich, Germany

Editorial Assistant

Lifescience.de

Conceptualization of a multimedia guide (LifeSites)
Writing and researching articles and reports

Summary

Structured, reliable, team-oriented, hands-on mentality
Improvisation talent, result-oriented, interest in new things
Excellent communication skills, intercultural competence, international experience

Languages

German

Native

English

Advanced

French

Advanced

Portuguese

Intermediate

Education

Nov 1992 - Apr 1999