Alessandra F.

Teaching Yoga

Munich, Germany

Experience

Jan 2020 - Present
5 years 9 months
Munich, Germany

Teaching Yoga

Nov 2011 - Mar 2013
1 year 5 months
Munich, Germany

Internship

Apr 2009 - Oct 2011
2 years 7 months
Fuschl, Austria

Field Force Application Manager

Red Bull GmbH

  • Leading the Field Force Application team (2 internal employees and 10 external members).
  • Budget responsibility (planning, monitoring, reporting) of EUR 2 million.
  • Project management of global CRM online and mobile projects with up to 15 external staff.
  • Launch of 2 global mobile offline and online CRM applications for sales support.
Jan 2007 - Feb 2009
2 years 2 months
Düsseldorf, Germany

CRM Business Project Manager

Henkel Technologies, Henkel KGaA

  • Moderation of workshops to identify business requirements.
  • Designing, developing, and implementing a global SAP-based Customer Relationship Management (SAP-CRM) tool for all strategic business units at Henkel Technologies.
  • Planning, coordinating, and executing worldwide user trainings.
  • Budget monitoring.
  • Maintaining relationships with project stakeholders and team members.
Jun 2004 - Dec 2006
2 years 7 months
Munich, Germany

Marketing & Product Manager Europe

Henkel Electronics, Henkel KGaA

  • Responsibility for the European marketing budget and strategic marketing planning.
  • Leading the global SAP CRM steering committee.
  • Roll-out management and leading SAP CRM trainings for the European sales team.
  • Organizing events (Formula 1, distribution) and trade shows (SMT, Productronica, NEPCON).
  • Regional product management for the Hysol® and Loctite® brands.
Jul 2002 - May 2004
1 year 11 months
Munich, Germany

Marketing Communications Assistant Europe

Henkel Industrial, Henkel KGaA

  • Coordination and budget responsibility for European marketing communications activities.
  • Organization and supervision of European trade fairs (MEDTEC Stuttgart 2003 & 2004).
  • Launch of a project management database and online training tools.
  • Responsibility for the Europe-wide intranet.
Apr 2002 - Jun 2002
3 months
Munich, Germany

Marketing Consultant

Pentos AG

Nov 2000 - Jan 2002
1 year 3 months
Munich, Germany

Key Account Manager

NetDoktor.de

  • Post-sales customer support for T-Online and DKV.
  • Development of user surveys.
  • Coordination and budget responsibility for the website development of [link].
Nov 1999 - Nov 2000
1 year 1 month
Rio de Janeiro, Brazil

Trainee Product Management Latin America

Wella AG

  • Successful product relaunch of the Wellapon® retail care product line for Brazil in the areas of production, packaging, registration database, and formulation management.
Jun 1999 - Oct 1999
5 months
Munich, Germany

Editorial Assistant

Lifescience.de

  • Designing a multimedia guide (LifeSites).
  • Writing and researching articles and news items.

Summary

  • Structured, reliable, team-oriented, hands-on mentality
  • Improvisation talent, result-oriented, interest in new things
  • Excellent communication skills, intercultural competence, experience abroad

Languages

German
Native
English
Advanced
French
Advanced
Portuguese
Intermediate

Education

Nov 1992 - Apr 1999

Ludwig-Maximilians-Universität

Diploma in Biology · Munich, Germany

Sep 1979 - Jul 1992

Lycée Jean Renoir / Französische Schule München

French Baccalaureate Diploma, Series D with International Option (general university entrance qualification) · Munich, Germany

Certifications & licenses

PSMI

PMP®

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