Leading the Field Force Application team (2 internal employees and 10 external members).
Budget responsibility (planning, monitoring, reporting) of EUR 2 million.
Project management of global CRM online and mobile projects with up to 15 external staff.
Launch of 2 global mobile offline and online CRM applications for sales support.
Jan 2007 - Feb 2009
2 years 2 months
Düsseldorf, Germany
CRM Business Project Manager
Henkel Technologies, Henkel KGaA
Moderation of workshops to identify business requirements.
Designing, developing, and implementing a global SAP-based Customer Relationship Management (SAP-CRM) tool for all strategic business units at Henkel Technologies.
Planning, coordinating, and executing worldwide user trainings.
Budget monitoring.
Maintaining relationships with project stakeholders and team members.
Jun 2004 - Dec 2006
2 years 7 months
Munich, Germany
Marketing & Product Manager Europe
Henkel Electronics, Henkel KGaA
Responsibility for the European marketing budget and strategic marketing planning.
Leading the global SAP CRM steering committee.
Roll-out management and leading SAP CRM trainings for the European sales team.
Regional product management for the Hysol® and Loctite® brands.
Jul 2002 - May 2004
1 year 11 months
Munich, Germany
Marketing Communications Assistant Europe
Henkel Industrial, Henkel KGaA
Coordination and budget responsibility for European marketing communications activities.
Organization and supervision of European trade fairs (MEDTEC Stuttgart 2003 & 2004).
Launch of a project management database and online training tools.
Responsibility for the Europe-wide intranet.
Apr 2002 - Jun 2002
3 months
Munich, Germany
Marketing Consultant
Pentos AG
Nov 2000 - Jan 2002
1 year 3 months
Munich, Germany
Key Account Manager
NetDoktor.de
Post-sales customer support for T-Online and DKV.
Development of user surveys.
Coordination and budget responsibility for the website development of [link].
Nov 1999 - Nov 2000
1 year 1 month
Rio de Janeiro, Brazil
Trainee Product Management Latin America
Wella AG
Successful product relaunch of the Wellapon® retail care product line for Brazil in the areas of production, packaging, registration database, and formulation management.