Leadership of the Field Force Application team (2 internal employees and 10 external ones)
Budget responsibility (planning, control, reporting) of 2 million EUR
Project management of global CRM online and mobile projects with up to 15 external team members
Launch of 2 global mobile offline and online CRM applications to support sales
Jan 2007 - Feb 2009
2 years 2 months
Düsseldorf, Germany
CRM Business Project Manager
Henkel Technologies, Henkel KGaA
Moderation of workshops to identify business requirements
Design, development and implementation of a global SAP-based Customer Relationship Management (SAP CRM) tool for all strategic business units of Henkel Technologies
Planning, coordination and delivery of worldwide user trainings
Budget monitoring
Maintaining relationships with project stakeholders and team members
Jun 2004 - Dec 2006
2 years 7 months
Munich, Germany
Marketing & Product Manager Europe
Henkel Electronics, Henkel KGaA
Responsibility for the European marketing budget and strategic marketing planning
Chairing the global SAP CRM steering committee
Roll-out management and leading SAP CRM trainings for the European sales team
Regional product management for the brands Hysol® and Loctite®
Jul 2002 - May 2004
1 year 11 months
Munich, Germany
Marketing Communications Assistant Europe
Henkel Industrial, Henkel KGaA
Coordination and budget responsibility for European marketing communications activities
Organizing and supporting European trade shows (MEDTEC Stuttgart 2003 & 2004)
Launch of a project management database and online training tools
Responsible for the Europe-wide intranet
Apr 2002 - Jun 2002
3 months
Munich, Germany
Marketing Consultant
Pentos AG
Nov 2000 - Jan 2002
1 year 3 months
Munich, Germany
Key Account Manager
NetDoktor.de
Post-sales customer support for T-Online and DKV
Development of user surveys
Coordination and budget responsibility for website development of [link]
Nov 1999 - Nov 2000
1 year 1 month
Rio de Janeiro, Brazil
Trainee Product Management Latin America
Wella AG
Successful product relaunch of the retail-care product line Wellapon® for Brazil in production, packaging, registration database, and formula management
Jun 1999 - Oct 1999
5 months
Munich, Germany
Editorial Assistant
Lifescience.de
Conceptualization of a multimedia guide (LifeSites)