Alessandra Frommer

Field Force Application Manager

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Munich, Germany

Experience

Apr 2009 - Oct 2011
2 years 7 months
Fuschl, Austria

Field Force Application Manager

Red Bull GmbH

  • Led the Field Force Application team (2 internal staff and 10 external staff).
  • Responsible for a budget of 2 million EUR (planning, monitoring, reporting).
  • Managed global online and mobile CRM projects with up to 15 external team members.
  • Launched 2 global mobile offline and online CRM applications to support sales.
Jan 2007 - Feb 2009
2 years 2 months
Düsseldorf, Germany

CRM Business Project Manager

Henkel Technologies, Henkel KGaA

  • Facilitated workshops to identify business requirements.
  • Designed, developed, and implemented a global SAP-based Customer Relationship Management (SAP-CRM) tool for all strategic business units of Henkel Technologies.
  • Planned, coordinated, and delivered worldwide user training sessions.
  • Monitored budgets.
  • Maintained relationships with project stakeholders and team members.
Jun 2004 - Dec 2006
2 years 7 months
Munich, Germany

Marketing & Product Manager Europe

Henkel Electronics, Henkel KGaA

  • Responsible for the European marketing budget and strategic marketing planning.
  • Led the global SAP CRM steering committee.
  • Managed roll-outs and led SAP CRM training for the European sales team.
  • Organized events (Formula 1, distribution) and trade shows (SMT, Productronica, Nepcon).
  • Regional product management for the Hysol® and Loctite® brands.
Jul 2002 - May 2004
1 year 11 months
Munich, Germany

Marketing Communications Assistant Europe

Henkel Industrial, Henkel KGaA

  • Coordinated European marketing communications activities and managed their budgets.
  • Organized and supported European trade shows (MEDTEC Stuttgart 2003 & 2004).
  • Launched a project management database and online training tools.
  • Responsible for the Europe-wide intranet.
Apr 2002 - Jun 2002
3 months
Munich, Germany

Marketing Consultant

Pentos AG

Nov 2000 - Jan 2002
1 year 3 months
Munich, Germany

Key Account Manager

NetDoktor.de

  • Post-sales customer support for T-Online and DKV.
  • Development of user surveys.
  • Coordination and budget responsibility for the website development of [link]
Nov 1999 - Nov 2000
1 year 1 month
Rio de Janeiro, Brazil

Trainee Product Management Latin America

Wella AG

  • Successful product relaunch of the Retail Care product line Wellapon® for Brazil in production, packaging, registration database and formula management.
Jun 1999 - Oct 1999
5 months
Munich, Germany

Editorial Assistant

Lifescience.de

  • Conceptualized a multimedia guide (LifeSites).
  • Wrote and researched articles and news items.

Summary

  • Structured, reliable, team-oriented, hands-on mentality
  • Skilled at improvisation, result-oriented, interested in new things
  • Experience in planning, organizing and conducting training sessions
  • Excellent communication skills, intercultural competence, international experience

Skills

IT

  • Ms-office Suite
  • Jira
  • Ms Project
  • Sap Crm Application
  • Html
  • Wordpress

Sports

  • Yoga
  • Hiking
  • Mountain Biking
  • Diving

Languages

German
Native
English
Advanced
French
Advanced
Portuguese
Intermediate

Education

Nov 1992 - Apr 1999

Ludwig Maximilian University

University Diploma in Biology · Biology · Munich, Germany

Sep 1979 - Jul 1992

Lycée Jean Renoir / French School

Secondary Education Baccalaureate Diploma, Series D with International Option (general university entrance qualification) · Munich, Germany

Certifications & licenses

PSMI Certified

PSMI Munich, Germany

PMP®

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