Adrian Tirtea
Founder & Advisor – SC Strategy & Commercial Growth
Experience
Founder & Advisor – SC Strategy & Commercial Growth
AMT Supply Chain Consulting
- Advised Shein on its EU distribution redesign, optimizing last-mile carrier flows, cutting lead times by 15%, and unlocking €5M+ annual savings.
- Built €40M+ qualified pipeline for a European 3PL by designing a 4PL go-to-market strategy, account prioritization, and pursuit governance framework.
- Developed AI-enabled control towers & KPI dashboards reducing decision latency by 30%, giving executives real-time visibility for network and tender decisions.
- Coached BD teams on value-selling & pursuit excellence, increasing win rates from ~55% to ~70% across competitive, multi-region bids.
Senior Director Global Account Management | Customer Development Office (CDO)
DHL Supply Chain (DSC)
- Directed €300M+ global partnerships (ASML, IKEA, Estée Lauder), shaping multi-year growth strategies and acting as board-level advisor for supply chain transformation.
- Delivered €200M+ revenue growth and €20M+ profit uplift by aligning ESG, digitalization, and resilience with client strategies.
- Negotiated €20M–€50M contracts embedding ESG compliance and digital adoption milestones, safeguarding profitability and renewal positioning.
- Standardized digital KPI dashboards across 3 regions, cutting reporting cycles by 30% and elevating C-suite visibility.
- Secured >90% renewals through structured QBRs, innovation pilots, and executive steering committees.
Director Business Development and Account Management, Technology Sector, EMEA
DHL Supply Chain (DSC)
- Won €30M+ new contracts (Google, Vodafone, Sky) by building sector-specific value propositions in data centre logistics and compliance-driven supply chains.
- Delivered +17% GP uplift in mature accounts by piloting and scaling circular economy solutions.
- Codified MEDDIC-style pursuit frameworks, shortening sales cycles by 20% and raising win probability to >70%.
Senior Manager Group Supply Chain Management
Deutsche Telekom AG (DTAG)
- Consolidated logistics & procurement footprint (€100M spend), delivering €14M savings and 20% CO₂ reduction through supplier rationalization and ESG compliance.
- Rebuilt e-commerce supply chain, raising online share from 7% → 12% and boosting customer satisfaction from 20% → 55%.
Global Road/- Airfreight Solution Design Manager
DHL Global Forwarding (DGF)
- Generated €50M+ new revenue by designing APAC freight solutions for 20+ retail & technology clients.
- Reduced fuel consumption by 25% through network optimization and scenario modelling, delivering €5.2M annual savings.
Senior Market Research Analyst
TATA Consulting Services – Nielsen Partnership
- Delivered market intelligence for FMCG & tech clients, directly informing product launches and sourcing strategies.
- Built automated reporting dashboards, cutting analysis cycles by 30% and accelerating decision-making.
Summary
Seasoned supply chain strategist and logistics consultant with 15+ years of experience delivering measurable business impact for Fortune 500 and high-growth companies. Trusted by boards and C-suites to transform complex supply chains into scalable, cost-efficient, and resilient networks.I combine deep industry expertise across contract logistics, transportation, and procurement with hands-on experience leading €300M+ global partnerships, driving €200M+ new revenue, €20M+ profit uplift, and €14M+ cost savings.My approach blends strategic insight, operational design, and digital enablement—helping clients capture growth, embed ESG compliance, reduce CO₂, and future-proof their networks. Recognized for advising on 4PL strategy, last-mile redesigns, digital control towers, and competitive procurement negotiations that consistently outperform benchmarks.
Skills
- Advanced Excel (Vba)
- Sap Apo/bi
- Sap4/hana
- Locom®
- Llamasoft®
- Omniscope®
- Salesforce
- Wms (Blue Yonder/manhattan)
- Tms
- Oracle Scm
Languages
Education
University of Oradea
Master of International Business Administration · International Business Administration · Oradea, Romania
Certifications & licenses
Certified International Forwarder
DiSC®
Green Belt Lean Six Sigma
Train the Trainer – Excel Technical Skills
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