Markus Lenker
Co-Founder & Digital Transformation Consultant
Erfahrungen
März 2020 - Bis heute
5 Jahren 4 Monaten Deutschland
Digital Business Architect & Consultant
horyzn GmbH
At horyzn we support marketing, sales & service organizations in the automotive and mobility industry with strategies & solutions for digital transformation and e-commerce.
Feb. 2019 - März 2020
1 Jahr 2 Monaten Deutschland
Head of Analytics & AI
Mercedes-Benz Consulting GmbH
- Developing the business strategically by implementing data, analytics, process automation, and artificial intelligence projects
- Leading a team of 30 professionals and managing two sub-departments (Service Line with Hybrid consultants, Tech Factory with IT architects and developers)
- Analyzing market, technology, and competition developments
- Steering the development of innovative IT solutions to analyze big data
- Collaborating with the management to plan, prepare, and execute strategy discussions related to AI projects
Jan. 2018 - Jan. 2019
1 Jahr 1 Monate Deutschland
Head of Digital Business & eCommerce
Mercedes-Benz Consulting GmbH
- Developing, conceptualizing, and implementing strategic digital transformation projects
- Fostering the development of a Smart Data and AI CoC as part of Smart Data Management
- Leading a team of 19 professionals
- Establishing a consulting team in Berlin
- Chairing corporate venturing with start-ups
Juli 2016 - Dez. 2017
1 Jahr 6 Monaten Deutschland
Head of Digital Business Platforms & Applications
Mercedes-Benz Consulting GmbH
- Leading a team of 15 professionals
- Spearheading the Digital Innovation & Technology department
- Supervising and executing interdisciplinary projects considering the budget, time, and corporate strategy
Nov. 2015 - Dez. 2016
1 Jahr 2 Monaten Deutschland
Project Lead Customer Connection Platforms
AUDI AG
- Developing the Audi ID-strategy, including budget coordination
- Initiating an integrated e-commerce strategy
- Standardizing digital offers globally
- Creating relevant portal offers and the customer life cycle
Sept. 2013 - Okt. 2015
2 Jahren 2 Monaten Deutschland
Project Lead Digital Business Development
AUDI AG
- Driving digital innovation in line with the global business strategy & IT
- Orchestrating the Audi web presences and the Audi corporate website
- Developing an international web benchmark tool
Feb. 2009 - Aug. 2013
4 Jahren 7 Monaten Deutschland
Project Lead Digital Marketing
AUDI AG
Conception, worldwide rollout and training of the new brand website
Apr. 2008 - Jan. 2009
10 Monaten Deutschland
Project Management
Betrandt Ingenieurbüro GmbH
Project management of digital marketing & IT projects for an OEM in the automotive industry
Zusammenfassung
- Experienced manager with profound marketing and digitization skills as well as sound industry knowledge
- Proven track record in strategic business development and (IT) project management
- Passion for agile methods and new technologies
- Charismatic leader with excellent communication skills as well as a high customer, team, and performance orientation
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Spanisch
Verhandlungssicher
Ausbildung
Okt. 2008 - Juni 2010
Catholic University Eichstätt-Ingolstadt
Master of Business Administration (M.B.A.) · Business Administration · Deutschland
Okt. 2003 - Juni 2007
Technische Hochschule Ingolstadt
Diplom-Betriebswirt (FH) · Marketing & Organizational Management · Deutschland
University Koblenz-Landau
Dr. rer. pol. · Deutschland
Zertifikate & Bescheinigungen
SAFe 5 Agilist
Scaled Agile
Celonis Snap
Celonis
Design Thinking for Innovation
University of Virginia
AI Trainer
Boost.ai
Advanced AI Trainer
Boost.ai
Analyst
Celonis
Data Engineer
Celonis
Create Web Experiences Using Adobe Experience Manager
Adobe
Scrum Product Owner
Scrum.org
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