Markus Lenker
Digital Business Architect & Consultant
Erfahrungen
März 2020 - Bis heute
5 Jahren 4 Monaten Ingolstadt, Deutschland
Digital Business Architect & Consultant
horyzn GmbH
- At horyzn we support marketing, sales & service organizations in the automotive and mobility industry with strategies & solutions for digital transformation and e-commerce.
Feb. 2019 - März 2020
1 Jahr 2 MonatenHead of Analytics & AI
Mercedes-Benz Consulting GmbH
- Developing the business strategically by implementing data, analytics, process automation, and artificial intelligence projects
- Leading a team of 30 professionals and managing two sub-departments (Service Line with Hybrid consultants, Tech Factory with IT architects and developers)
- Analyzing market, technology, and competition developments
- Steering the development of innovative IT solutions to analyze big data
- Collaborating with the management to plan, prepare, and execute strategy discussions related to AI projects
Jan. 2018 - Jan. 2019
1 Jahr 1 Monate Berlin, Deutschland
Head of Digital Business & eCommerce
Mercedes-Benz Consulting GmbH
- Developing, conceptualizing, and implementing strategic digital transformation projects
- Fostering the development of a Smart Data and AI CoC as part of Smart Data Management
- Leading a team of 19 professionals
- Establishing a consulting team in Berlin
- Chairing corporate venturing with start-ups
Juli 2016 - Dez. 2017
1 Jahr 6 MonatenHead of Digital Business Platforms & Applications
Mercedes-Benz Consulting GmbH
- Leading a team of 15 professionals
- Spearheading the Digital Innovation & Technology department
- Supervising and executing interdisciplinary projects considering the budget, time, and corporate strategy
Nov. 2015 - Dez. 2016
1 Jahr 2 Monaten Ingolstadt, Deutschland
Project Lead Customer Connection Platforms
Audi AG
- Developing the Audi ID-strategy, including budget coordination
- Initiating an integrated e-commerce strategy
- Standardizing digital offers globally
- Creating relevant portal offers and the customer life cycle
Sept. 2013 - Okt. 2015
2 Jahren 2 Monaten Ingolstadt, Deutschland
Project Lead Digital Business Development
Audi AG
- Driving digital innovation in line with the global business strategy & IT
- Orchestrating the Audi web presences and the Audi corporate website
- Developing an international web benchmark tool
Feb. 2009 - Aug. 2013
4 Jahren 7 Monaten Ingolstadt, Deutschland
Project Lead Digital Marketing
Audi AG
- Conception, worldwide rollout and training of the new brand website
Apr. 2008 - Jan. 2009
10 MonatenProject Management
Betrandt Ingenieurbüro GmbH
- Project management of digital marketing & IT projects for an OEM in the automotive industry
Analysis of startups for Corporate Venturing
- Screening and analysis of startups with the aim of identifying relevant companies for collaboration
Conception and development of the corporate website
- Design and development of the global corporate website with integrated customer surveys and A/B tests in Full Responsive as a stand-alone addition to the product website.
Conception of a digital performance index
- Development of an international web benchmark tool for performance comparison of markets.
Digital Business Strategy
- Development of the digital business strategy of a major automotive OEM and operationalization of the derived measures in projects.
Establishment of an organizational unit for technology consulting
- Target development and establishment of a consulting unit on the topic of technology
International rollout and user training of a new product website
- Implementation and customization of the new brand website as well as international rollout and training of users.
Online market research
- Design and implementation of various online surveys in the ongoing operation of the brand website
Personalized Web & Shopping Experience Strategy
- Development of a strategy incl. operationalization & roadmap for the personalized customer experience on the website and in the online stores of a major automotive OEM.
Product development customer portal
- Development of relevant portal offerings taking into account the customer life cycle.
Search engine optimization concept
- Concept development on the topic of search engine optimization and implementation in the existing online landscape
Setup a Competence Center for Big Data, Analytics & AI
- Establishment of an interdisciplinary consulting and implementation unit for data analytics & artificial intelligence. Acquiring relevant mandates and scaling the team to over 20 people. Coordination of projects in the areas of data engineering, data science and RPA.
Standardization concept digital offerings
- Concept development for local standardization of digital offerings.
Strategic integration of the new top-level domains
- Strategic integration of the newly available top-level domains into the existing domain landscape and development of a campaign for marketing use.
Strategy Customer ID
- Strategy development for a major automotive OEM specific authentication method for customers as a single point of data.
eCommerce Strategy
- Development of an overarching eCommerce strategy for the online sale of vehicles, accessories and services of a major automotive OEM.
Zusammenfassung
- Experienced Manager with profound marketing and digitization skills as well as sound industry knowledge
- Proven track record in strategic business development and (IT) project management
- Passion for agile methods and new technologies
- Charismatic leader with excellent communication skills as well as a high customer, team, and performance orientation
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Spanisch
Verhandlungssicher
Ausbildung
Okt. 2008 - Juni 2010
Catholic University Eichstätt-Ingolstadt
Master of Business Administration · Deutschland
Okt. 2003 - Juni 2007
Technische Hochschule Ingolstadt
Diplom-Betriebswirt (FH), Marketing & Organizational Management · Deutschland
University Koblenz-Landau
Dr. rer. pol. · Deutschland
Zertifikate & Bescheinigungen
SAFe 5 Agilist
Scaled Agile
Celonis Snap
Celonis
Design Thinking for Innovation
University of Virginia
AI Trainer
Boost.ai
Advanced AI Trainer
Boost.ai
Analyst
Celonis
Data Engineer
Celonis
Create Web Experiences Using Adobe Experience Manager
Adobe
Scrum Product Owner
Scrum.org
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