Thomas Martin
Interim - Head of Product
Interim - Head of Product
The Marcom Engine
- Led 8 content teams and coordinated tech teams
- Ensured app quality standards for BMW & MINI worldwide (4.5/5 customer rating)
- Delivered content 25% more efficiently
- Improved internal workflows
- Made UX enhancements that led to 10% more reach and 5% more app users in 3 months
Product Manager / Product Owner
Pro7/SAT1 - Seven.One Media
- Owned development of channel apps (web & native) for streaming and publishing
- Increased returning users by 12% through new hypotheses and validation/implementation
- Cleared bug backlog and introduced a "zero-bug policy"
- Adopted new technologies and paid off technical debt
Chief Product Owner
TecAlliance GmbH
- As chief product owner, delivered a cross-department B2B solution for a PIM application
- Improved data delivery time by 75% with new technology
- Cut time-to-market to 6 months with an incremental rollout
Product Manager / Product Owner
Pro7/SAT1 - Seven.One Media
- Managed replacement of an old CMS with new headless software
- Created and maintained the backlog and ran sprint implementations
- Managed dependencies with other teams
- Went live for 4 of 7 channel brands
- Automated publishing, cutting editorial work by 50%
- Shut down peripheral services, saving seven-figure euros in operating costs
Product Owner
TecAlliance GmbH
- Product owner for replacing a cross-department transaction platform
- Built backlog and planned sprints for 4 teams
- Completed the project and launched the new software for over 1,000 B2B clients successfully
Senior Product Owner
Red Bull Media House
- Successfully relaunched the Red Bull Content Pool and Photography Platform
- Improved performance by 90%
- Automated content-publishing workflows, reducing time to market by 80%
- Boosted engagement by 22% and retention by 12%
- Implemented a real-time publishing solution for the New York Times
Product Owner
Pro7/SAT1 - Seven.One Media
- Product owner for a media content and EPG data platform
- Introduced Scrum events (sprint planning, review) and sprint goals
- Created flow and transparent communication, ensured reliable delivery of software increments
- Defined "done", managed acceptance, and ensured quality software
As a product manager and product owner, I develop digital products that excite customers and businesses.
DISCOVER - DEFINE - DELIVER
With a proven track record since 2001, I have driven the development of successful digital products for industry leaders in media, e-commerce, and the automotive sector. I’ve worked with top brands like Red Bull, Pro7/Sat1, BMW & MINI, and more. On average I spend about 1.5 years per project over 25 years.
Customer focus and creating value: to build the best app, digital product development must be tightly linked with all parts of the company. Only through cross-team collaboration and ongoing communication can we create innovative solutions that match the product vision and strategy. Synergies and diverse perspectives ensure we build an app that meets market demands, business goals, and user needs.
Agile Business Analyst
Front Row Agile
Agile Coach
Agile Leader I
Agile Leader II
Certified Design Thinking Coach
Agile Heroes / True Agile
Certified Product Owner
Scrum Alliance
Certified Professional Product Owner (CSP-PO)
Scrum Alliance
Certified SAFe 6 Agilist
True Agile / Agile Heroes
Certified Scrum Professional (CSP)
Scrum Alliance
OKR Master
die agilen
Scrum Master
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