Thomas Martin
Interim - Head of Product
Experience
Interim - Head of Product
THE MARCOM ENGINE
- Leading 8 content teams and coordinating the tech teams
- Ensuring quality requirements of the apps for BMW & MINI worldwide (customer rating 4.5/5)
- 25% more efficient content delivery
- Improved internal workflows
- UX product enhancements for 10% more reach and 5% more app users in 3 months
Product Manager / Product Owner
Pro7/SAT1 - Seven.One Media
- Responsible for the further development of the broadcaster apps (web & native app) in streaming and publishing
- 12% more returning users through new hypotheses and their validation and implementation
- Clearing the bug backlog and introducing the "Zero-Bug Policy"
- Using new technologies and replacing technical debt
Chief Product Owner
TecAlliance GmbH
- As Chief Product Owner, responsible for delivering a cross-functional B2B solution for a PIM application
- Improved data delivery time by 75% through new technology
- Reduced time-to-market to 6 months through incremental rollout
Product Manager / Product Owner
Pro7/SAT1 - Seven.One Media
- Product manager for replacing an existing CMS system with new "headless" software
- Creating the backlog and implementing it in sprints
- Managing and accounting for dependencies with other teams
- Go-live for four out of seven channel brands
- Automated publishing reduced editorial workload by 50%
- Shutting down peripheral services with a seven-figure euro saving in operations
Product Owner
TecAlliance GmbH
- Product Owner for replacing a cross-functional transaction platform
- Building the backlog and sprint planning for four teams
- Successfully rolled out the new software to over 1,000 customers (B2B)
Senior Product Owner
Red Bull Media House
- Successful relaunch of the Red Bull Content Pool and the photography platform
- Improved performance by 90%
- Automated workflows for content publishing and reduced time-to-market by 80%
- Increased engagement by 22% and retention by 12%
- Successful implementation of the real-time publishing solution for The New York Times
Product Owner
Pro7/SAT1 - Seven.One Media
- Product Owner for a platform for media content and EPG data
- Introduced Scrum events (sprint planning, review) and sprint goals
- Established flow and transparent communication, reliable delivery of software increments
- Definition of Done, acceptance, and ensuring quality software
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (4 years), Automotive (3.5 years), Information Technology (2 years), and Advertising (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (8 years), Information Technology (7.5 years), Project Management (3.5 years), Marketing (0.5 years), and Quality Assurance (0.5 years).
Summary
As a product manager and product owner, I develop digital products that excite customers and businesses.
DISCOVER - DEFINE - DELIVER
With a proven track record since 2001, I have driven the development of successful digital products for industry leaders in media, e-commerce, and the automotive sector.
My experience includes collaborating with renowned brands such as Red Bull, Pro7/Sat1, BMW & MINI, and many more.
Average engagement duration is about 1.5 years per project over 25 years.
Customer focus and creating added value: To develop an optimal application, close integration of digital product development with all business areas is essential.
Only through interdisciplinary collaboration and continuous exchange between teams can innovative and target-oriented solutions emerge that live up to the product vision and strategy.
Synergies and integrating different perspectives ensures the development of an application that optimally meets market demands, the company's needs, and user requirements.
Skills
User & Product Focus
Communication & Collaboration
Rapid Market Understanding
Team Player
Analytical
Innovative
Technical Understanding
Fast And Consistent Delivery
Stakeholder Management
Design Thinking
User Storytelling
Scrum
Prioritization
Data Analysis
Jira & Confluence
Strategy & Okr
Languages
Certifications & licenses
Agile Business Analyst
Front Row Agile
Certified Design Thinking Coach
Agile Heroes / True Agile
Certified Product Owner
Scrum Alliance
Certified Professional Product Owner (CSP-PO)
Scrum Alliance
Certified SAFe 6 Agilist
True Agile / Agile Heroes
Certified Scrum Professional (CSP)
Scrum Alliance
OKR Master
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