Tripled website conversions by leading a full UX redesign and technical optimization across the site.
Led the full rebranding and relaunch of the corporate website, coordinating multiple international agencies and cross-functional teams across time zones, resulting in a more scalable, conversion-optimized digital presence.
Redesigned the entire Free Trial onboarding workflow — from wireframes to automation — resulting in a significant increase in trial sign-ups and improved lead conversion flow.
Developed high-converting marketing funnels that warmed up leads via AI-supported campaigns and educational email flows — significantly improving trial-to-customer conversions.
Jul 2023 - Oct 2024
1 year 4 months
SEO & PPC Manager
CI HUB GmbH
Reduced technical SEO issues by 70%, improving organic traffic and search visibility across key product pages.
Designed AI-assisted email automation workflows, boosting lead engagement by 45% in the onboarding funnel.
Launched high-performing LinkedIn ad campaigns, resulting in a 35% increase in qualified B2B leads.
Built automated webinar workflows including registration, follow-up, and segmentation, helping convert attendees into qualified leads and driving continuous post-event engagement.
Managed end-to-end App Store Optimization (ASO) across platforms like Microsoft Store, Google Workspace, Adobe CC, resulting in improved discoverability and partner integration visibility.
Dec 2022 - Jun 2023
7 months
Junior SEO Specialist
Anyline GmbH
Raised Lighthouse SEO scores above 90 in core target countries through keyword-driven content optimization.
Successfully migrated from Universal Analytics to GA4, including advanced tag setups and full Consent Mode v2 compliance — enabling privacy-first tracking across all campaigns.
Resolved all critical technical SEO issues across the site using Semrush, Screaming Frog, and GSC — ensuring optimal health scores and uninterrupted indexation.
Conducted backlink audits and removed harmful/spammy links while identifying new partnership opportunities for strategic content placement.