Rima Sharma - Demand Generation Manager

Q: Where is Rima based?

Rima is based in Berlin, Germany .

Q: What languages does Rima speak?

Rima speaks the following languages: Hindi (Native), English (Advanced), German (Elementary) .

Q: How many years of experience does Rima have?

Rima has at least 13 years of experience. During this time, Rima has worked in at least 9 different roles and for 9 different companies . The average length of individual experience is 1 year and 5 months . Note that Rima may not have shared all experience and actually has more experience.

Q: What is Rima's latest experience?

Rima's most recent position is Demand Generation Manager at Yoyaba .

Q: What companies has Rima worked for in recent years?

In recent years, Rima has worked for Yoyaba , Pipedrive , and STRATO AG .

Q: Which industries is Rima most experienced in?

Rima is most experienced in industries like Information Technology (IT) , Professional Services , and Advertising . Rima also has some experience in Media, Entertainment and Publishing and Food and Beverage .

Q: Which business areas is Rima most experienced in?

Rima is most experienced in business areas like Marketing , Project Management , and Information Technology (IT) .

Q: Which industries has Rima worked in recently?

Rima has recently worked in industries like Information Technology (IT) .

Q: Which business areas has Rima worked in recently?

Rima has recently worked in business areas like Marketing .

Recommended expert

Berlin, Germany

Experience

Aug 2024 - Present

1 year 7 months

Demand Generation Manager

Yoyaba

Lead performance channels for all SaaS clients
Manage client communication & internal project coordination
Develop, execute, and scale paid search & social campaigns (incl. Google, Microsoft, Reddit, LinkedIn) with a very strong track record of managing and executing successful Google ad campaigns
Analyze and report on performance using key SaaS metrics (CPL, CAC, pipeline contribution, ROAS, etc.)
Collaborate with team members to develop and refine performance marketing strategies informed by current industry trends and internal research

Sep 2021 - Nov 2023

2 years 3 months

Senior SEM Manager

Pipedrive

Lead the paid branded and non-branded search channels in the company
Increased new paying customers through non-brand (+19% YoY) and brand (+8% YoY) channels efficiently based on targets
Reduced cost per signup by 50% and customer acquisition costs by 50% while maintaining LTV:CAC
Responsible for modernizing the account setup, enabling smart bidding and managing annual budget of 8 figures which included multiple GEOs
Optimization, weekly reporting as well as strategizing for upcoming goals
Responsible for testing landing pages, ad copies, creatives for PMax, GDN, LinkedIn Ads etc.
Collaboration with martech and analytics team on tracking related tickets or data visualization reports (tools used: Tableau, Looker/Data Studio)
Collaborating with content marketing and CRO for landing page optimization, user behavior and journey analysis, contributing in all-round funnel improvement activities
Collaborating with other performance channels like directories, affiliate and media-buying to align on goals and OKRs
Responsible for training a resource and building SEM team targets for the year 2023

Nov 2019 - Aug 2021

1 year 10 months

Performance Marketing Manager

STRATO AG

Responsible for customer acquisition through SEA campaigns
Responsible for optimization and delivery of paid ads across Google & Microsoft (GDN, Search, YouTube)
Responsible for budgeting, reporting and analysis of SEA channels for the markets
Regular budget estimation and forecasting to plan monthly campaigns
Campaign adjustments and A/B testing based on promotions and product improvements

Sep 2018 - Oct 2019

1 year 2 months

Search Marketing Manager

IDAGIO GmbH

Responsible for online visibility of IDAGIO through search channels
Responsible for managing Google, Microsoft ads for web client and Apple Search Ads for iOS app
Managing search acquisition campaigns and optimizing them for opt-out trials (where LTV>CAC)
Regular bid management, keyword analysis
Responsible for App Store Optimization (ASO) and A/B testing of creatives for product page
Developing SEO optimized content for IDAGIO website and magazine which involved collaborating with content team and the SEO agency

Feb 2018 - Aug 2018

7 months

Paid Search Marketing Manager

HelloFresh GmbH

Worked on global restructuring of SEM accounts with primary focus on BENELUX and French markets
Responsible for managing SEM accounts for subsidiary products under HelloFresh family
Responsible for lead generation through prospecting, remarketing and cross-functional marketing activities
Working on Merchant Center to develop shopping accounts on Google
Developing and testing methods for ad copies, vouchers, landing pages etc.

Feb 2016 - Jan 2018

2 years

Global SEM Manager

Helpling GmbH

Worked on search engine marketing campaigns in 9 different markets which cater to two business areas: customer acquisition and provider acquisition
Optimizing campaigns with changing budget requirements and CPA goals which includes bid optimization, negatives etc.
Checking on competitor trends on search and execution of remarketing strategies
Developing ads constantly to improve CTR and conversions for accounts
Daily and weekly monitoring and reporting of KPIs which involves extensive usage of sheets and ad platforms

Jun 2015 - Dec 2015

7 months

Online Marketing Intern

TeamViewer GmbH

Worked with social media team on a variety of projects based on requirements like seasonal SEM campaigns for India to be implemented in Q4
Created an influencer marketing database to promote TeamViewer in 7 countries
Implemented scalable software solution to simplify global social media management for the team

Jan 2013 - May 2014

1 year 5 months

Executive, Marketing & Communications

Zycus Infotech Pvt. Ltd.

Led TOFU lead generation via SEO, SEM, and paid campaigns across USA, UK, and APAC
Managed corporate SEO, improving search experience and online brand presence
Optimized landing pages for higher conversions across PPC, email, and social media

Aug 2010 - Jun 2012

1 year 11 months

Assistant Project Manager, SEO

SMG Convonix

Managed multiple campaigns involving strategy, execution & client servicing through website analysis, in-depth keyword analysis, on-page and off-page optimization, implementation and maintenance
Increasing visibility and maximizing ROI of online campaigns through targeted organic traffic achieved by optimizing websites
Generating comprehensive campaign performance updates using analytics software

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (7.5 years), Professional Services (2 years), Advertising (2 years), Media and Entertainment (1 year), and Food and Beverage (0.5 years).

Information Technology

Professional Services

Advertising

Media and Entertainment

Food and Beverage

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (13 years), Project Management (2 years), and Information Technology (0.5 years).

Marketing

Project Management

Information Technology

Languages

Hindi

Native

English

Advanced

German

Elementary

Education

Aug 2014 - May 2015

IÉSEG School of Management

M.Sc. in Digital Marketing & CRM · Digital Marketing & CRM · Lille, France

Aug 2006 - Jun 2010

UMIT, SNDT University

Bachelors of Technology, Electronics and Communication · Electronics and Communication · Mumbai, India · First Class with CGPA 6.6 (Scale of 1-10)

Profile

Created

June 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Rima based?

Rima is based in Berlin, Germany.

What languages does Rima speak?

Rima speaks the following languages: Hindi (Native), English (Advanced), German (Elementary).

How many years of experience does Rima have?

Rima has at least 13 years of experience. During this time, Rima has worked in at least 9 different roles and for 9 different companies. The average length of individual experience is 1 year and 5 months. Note that Rima may not have shared all experience and actually has more experience.

What roles would Rima be best suited for?

Based on recent experience, Rima would be well-suited for roles such as: Demand Generation Manager, Senior SEM Manager, Performance Marketing Manager.

What is Rima's latest experience?

Rima's most recent position is Demand Generation Manager at Yoyaba.

What companies has Rima worked for in recent years?

In recent years, Rima has worked for Yoyaba, Pipedrive, and STRATO AG.

Which industries is Rima most experienced in?

Rima is most experienced in industries like Information Technology (IT), Professional Services, and Advertising. Rima also has some experience in Media, Entertainment and Publishing and Food and Beverage.

Which business areas is Rima most experienced in?

Rima is most experienced in business areas like Marketing, Project Management, and Information Technology (IT).

Which industries has Rima worked in recently?

Rima has recently worked in industries like Information Technology (IT).

Which business areas has Rima worked in recently?

Rima has recently worked in business areas like Marketing.

What is Rima's education?

Rima holds a Master in Digital Marketing & CRM from IÉSEG School of Management and a Bachelor in Electronics and Communication from UMIT, SNDT University.

What is the availability of Rima?

Rima is immediately available for suitable projects.

What is the rate of Rima?

Rima's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.