Rima Sharma - Demand Generation Manager

Berlin, Germany

Experience

Aug 2024 - Present

1 year 6 months

Lead performance channels for all SaaS clients
Manage client communication & internal project coordination
Develop, execute, and scale paid search & social campaigns (incl. Google, Microsoft, Reddit, LinkedIn) with a very strong track record of managing and executing successful Google ad campaigns
Analyze and report on performance using key SaaS metrics (CPL, CAC, pipeline contribution, ROAS, etc.)
Collaborate with team members to develop and refine performance marketing strategies informed by current industry trends and internal research

Sep 2021 - Nov 2023

2 years 3 months

Lead the paid branded and non-branded search channels in the company
Increased new paying customers through non-brand (+19% YoY) and brand (+8% YoY) channels efficiently based on targets
Reduced cost per signup by 50% and customer acquisition costs by 50% while maintaining LTV:CAC
Responsible for modernizing the account setup, enabling smart bidding and managing annual budget of 8 figures which included multiple GEOs
Optimization, weekly reporting as well as strategizing for upcoming goals
Responsible for testing landing pages, ad copies, creatives for PMax, GDN, LinkedIn Ads etc.
Collaboration with martech and analytics team on tracking related tickets or data visualization reports (tools used: Tableau, Looker/Data Studio)
Collaborating with content marketing and CRO for landing page optimization, user behavior and journey analysis, contributing in all-round funnel improvement activities
Collaborating with other performance channels like directories, affiliate and media-buying to align on goals and OKRs
Responsible for training a resource and building SEM team targets for the year 2023

Nov 2019 - Aug 2021

1 year 10 months

Responsible for customer acquisition through SEA campaigns
Responsible for optimization and delivery of paid ads across Google & Microsoft (GDN, Search, YouTube)
Responsible for budgeting, reporting and analysis of SEA channels for the markets
Regular budget estimation and forecasting to plan monthly campaigns
Campaign adjustments and A/B testing based on promotions and product improvements

Sep 2018 - Oct 2019

1 year 2 months

Responsible for online visibility of IDAGIO through search channels
Responsible for managing Google, Microsoft ads for web client and Apple Search Ads for iOS app
Managing search acquisition campaigns and optimizing them for opt-out trials (where LTV>CAC)
Regular bid management, keyword analysis
Responsible for App Store Optimization (ASO) and A/B testing of creatives for product page
Developing SEO optimized content for IDAGIO website and magazine which involved collaborating with content team and the SEO agency

Feb 2018 - Aug 2018

7 months

Worked on global restructuring of SEM accounts with primary focus on BENELUX and French markets
Responsible for managing SEM accounts for subsidiary products under HelloFresh family
Responsible for lead generation through prospecting, remarketing and cross-functional marketing activities
Working on Merchant Center to develop shopping accounts on Google
Developing and testing methods for ad copies, vouchers, landing pages etc.

Feb 2016 - Jan 2018

2 years

Worked on search engine marketing campaigns in 9 different markets which cater to two business areas: customer acquisition and provider acquisition
Optimizing campaigns with changing budget requirements and CPA goals which includes bid optimization, negatives etc.
Checking on competitor trends on search and execution of remarketing strategies
Developing ads constantly to improve CTR and conversions for accounts
Daily and weekly monitoring and reporting of KPIs which involves extensive usage of sheets and ad platforms

Jun 2015 - Dec 2015

7 months

Worked with social media team on a variety of projects based on requirements like seasonal SEM campaigns for India to be implemented in Q4
Created an influencer marketing database to promote TeamViewer in 7 countries
Implemented scalable software solution to simplify global social media management for the team

Jan 2013 - May 2014

1 year 5 months

Led TOFU lead generation via SEO, SEM, and paid campaigns across USA, UK, and APAC
Managed corporate SEO, improving search experience and online brand presence
Optimized landing pages for higher conversions across PPC, email, and social media

Aug 2010 - Jun 2012

1 year 11 months

Managed multiple campaigns involving strategy, execution & client servicing through website analysis, in-depth keyword analysis, on-page and off-page optimization, implementation and maintenance
Increasing visibility and maximizing ROI of online campaigns through targeted organic traffic achieved by optimizing websites
Generating comprehensive campaign performance updates using analytics software