René R.
CMP and Google Tag Manager Optimization
Experience
Oct 2022 - Nov 2022
2 monthsCMP and Google Tag Manager Optimization
- Project basis
- Migration of CMP to TCF 2.0 and adjustments of consent signals in Google Tag Manager
- Audit and optimization of variables, triggers, and tags in Google Tag Manager
Jun 2022 - Present
3 years 7 monthsData Management Platform Migration
- Project scope: 5-10h/week
- Consulting and support in project management
- Review and adjustment of existing data strategy for data-driven campaign management
- Support for technical integration of the new Data Management Platform in a heterogeneous publisher environment
- Design and integration of alternatives to cookie-based data management considering the end of 3rd party cookies
Apr 2022 - Present
3 years 9 monthsData & MarTech Consultant
Freelancer
- Development and implementation of data strategies in digital marketing
- Integration and management of tag management systems
- Evaluation of digital marketing activities
- Digital media consulting
Nov 2021 - Mar 2022
5 monthsHamburg, Germany
Business Lead Data
Teads Deutschland GmbH
- Development of data strategies for key accounts
- Data workshops focused on cookie-free marketing
- Management of data partnerships for German-speaking markets
Apr 2018 - Oct 2021
3 years 7 monthsHamburg, Germany
Digital Marketing Lead Data Management
Crossplan Deutschland GmbH & Co. KG
- (Taken over from REGIOCAST GmbH & Co KG)
- Introduction and implementation of a Data Management Platform
- Development of a comprehensive data strategy for various radio stations
- Potential analysis of existing data sources and structures in a heterogeneous environment
- API development for qualitative data collection across multiple websites
- Consulting and seminars on marketing digital audio campaigns with audience targeting
- Webinar series on Cookieless World and first-party data strategies
- Implementation of a consent management platform in a heterogeneous publisher environment
- Development and implementation of custom content modules to collect first-party data in a radio company
Nov 2017 - Mar 2018
5 monthsHamburg, Germany
Product Manager Digital Sales
REGIOCAST GmbH & Co. KG
- Project management for digital sales projects
- Monitoring national and regional revenue streams
- Preparing revenue reports and forecasts for digital audio sales
Nov 2016 - Oct 2017
1 yearHamburg, Germany
Brand Solutions Manager Digital
G+J Electronic Media Sales GmbH
- Analysis of revenue and performance across all digital brands
- Development of new marketing concepts and products across digital channels
- Publisher management
Jul 2014 - Oct 2016
2 years 4 monthsHamburg, Germany
Digital Commercial Solutions Manager
G+J Electronic Media Sales GmbH
- Needs-based development of digital communication solutions for advertisers
- Creation, coordination, and alignment of digital offers and concepts
- Client consulting and conducting digital and cross-media workshops
Jun 2013 - Jun 2014
1 year 1 monthHamburg, Germany
Senior Digital Consultant
Carat Deutschland GmbH
- Development of digital media strategies
- Consulting various clients (e.g., Beiersdorf, Deutsche Bank, Walt Disney, Visit Scotland, Edding) on digital marketing measures
- Planning, execution, and coordination of digital marketing campaigns
- Campaign optimization and evaluation against KPIs
- Project work to advance agency services
- Training new staff in digital media planning
- Leading digital client workshops and co-hosting cross-media workshops
Oct 2011 - May 2013
1 year 8 monthsHamburg, Germany
Digital Consultant
Carat Deutschland GmbH
- Development of digital media strategies
- Consulting various clients (e.g., Beiersdorf, Deutsche Bank, Walt Disney, Visit Scotland, Edding) on digital marketing measures
- Planning, execution, and coordination of digital marketing campaigns
- Campaign optimization and evaluation against KPIs
- Project work to advance agency services
- Training new staff in digital media planning
- Leading digital client workshops and co-hosting cross-media workshops
Jul 2010 - Sep 2011
1 year 3 monthsHamburg, Germany
Trainee Digital Consulting
Carat Deutschland GmbH
- Development of digital media strategies
- Consulting various clients (e.g., Beiersdorf, Deutsche Bank, Walt Disney, Visit Scotland, Edding) on digital marketing measures
- Planning, execution, and coordination of digital marketing campaigns
- Campaign optimization and evaluation against KPIs
- Project work to advance agency services
- Training new staff in digital media planning
- Leading digital client workshops and co-hosting cross-media workshops
Oct 2007 - Feb 2008
5 monthsStralsund, Germany
Web Development Intern
Common Vision Media.Agentur
- Conceptualization and development of websites
Summary
Consultant for Data Management and MarTech specializing in data strategies and web technologies in digital marketing. Skilled at turning complex technology processes into easy-to-understand concepts. Proficient in various web technologies like PHP, JavaScript, CSS, MySQL, and testing web applications. Extensive knowledge in data-driven marketing, digital media planning, and managing digital projects.
- solution-oriented
- communicative
- adaptable
- realistic
- forward-thinking
- service-oriented
Languages
German
NativeEnglish
AdvancedEducation
Sep 2008 - Mar 2010
Fachhochschule Stralsund
Master of Science · Business Informatics · Stralsund, Germany
Sep 2005 - Sep 2008
Fachhochschule Stralsund
Bachelor of Business Informatics · Business Informatics · Stralsund, Germany
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