René Ritter - CMP and Google Tag Manager Optimization

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Hamburg, Germany

Experience

Oct 2022 - Nov 2022

2 months

CMP and Google Tag Manager Optimization

Project basis
Migration of CMP to TCF 2.0 and adjustments of consent signals in Google Tag Manager
Audit and optimization of variables, triggers, and tags in Google Tag Manager

Jun 2022 - Present

3 years 2 months

Data Management Platform Migration

Project scope: 5-10h/week
Consulting and support in project management
Review and adjustment of existing data strategy for data-driven campaign management
Support for technical integration of the new Data Management Platform in a heterogeneous publisher environment
Design and integration of alternatives to cookie-based data management considering the end of 3rd party cookies

Apr 2022 - Present

3 years 4 months

Data & MarTech Consultant

Freelancer

Development and implementation of data strategies in digital marketing
Integration and management of tag management systems
Evaluation of digital marketing activities
Digital media consulting

Nov 2021 - Mar 2022

5 months

Hamburg, Germany

Business Lead Data

Teads Deutschland GmbH

Development of data strategies for key accounts
Data workshops focused on cookie-free marketing
Management of data partnerships for German-speaking markets

Apr 2018 - Oct 2021

3 years 7 months

Hamburg, Germany

Digital Marketing Lead Data Management

Crossplan Deutschland GmbH & Co. KG

(Taken over from REGIOCAST GmbH & Co KG)
Introduction and implementation of a Data Management Platform
Development of a comprehensive data strategy for various radio stations
Potential analysis of existing data sources and structures in a heterogeneous environment
API development for qualitative data collection across multiple websites
Consulting and seminars on marketing digital audio campaigns with audience targeting
Webinar series on Cookieless World and first-party data strategies
Implementation of a consent management platform in a heterogeneous publisher environment
Development and implementation of custom content modules to collect first-party data in a radio company

Nov 2017 - Mar 2018

5 months

Hamburg, Germany

Product Manager Digital Sales

REGIOCAST GmbH & Co. KG

Project management for digital sales projects
Monitoring national and regional revenue streams
Preparing revenue reports and forecasts for digital audio sales

Nov 2016 - Oct 2017

1 year

Hamburg, Germany

Brand Solutions Manager Digital

G+J Electronic Media Sales GmbH

Analysis of revenue and performance across all digital brands
Development of new marketing concepts and products across digital channels
Publisher management

Jul 2014 - Oct 2016

2 years 4 months

Hamburg, Germany

Digital Commercial Solutions Manager

G+J Electronic Media Sales GmbH

Needs-based development of digital communication solutions for advertisers
Creation, coordination, and alignment of digital offers and concepts
Client consulting and conducting digital and cross-media workshops

Jun 2013 - Jun 2014

1 year 1 month

Hamburg, Germany

Senior Digital Consultant

Carat Deutschland GmbH

Development of digital media strategies
Consulting various clients (e.g., Beiersdorf, Deutsche Bank, Walt Disney, Visit Scotland, Edding) on digital marketing measures
Planning, execution, and coordination of digital marketing campaigns
Campaign optimization and evaluation against KPIs
Project work to advance agency services
Training new staff in digital media planning
Leading digital client workshops and co-hosting cross-media workshops

Oct 2011 - May 2013

1 year 8 months

Hamburg, Germany

Digital Consultant

Carat Deutschland GmbH

Development of digital media strategies
Consulting various clients (e.g., Beiersdorf, Deutsche Bank, Walt Disney, Visit Scotland, Edding) on digital marketing measures
Planning, execution, and coordination of digital marketing campaigns
Campaign optimization and evaluation against KPIs
Project work to advance agency services
Training new staff in digital media planning
Leading digital client workshops and co-hosting cross-media workshops

Jul 2010 - Sep 2011

1 year 3 months

Hamburg, Germany

Trainee Digital Consulting

Carat Deutschland GmbH

Development of digital media strategies
Consulting various clients (e.g., Beiersdorf, Deutsche Bank, Walt Disney, Visit Scotland, Edding) on digital marketing measures
Planning, execution, and coordination of digital marketing campaigns
Campaign optimization and evaluation against KPIs
Project work to advance agency services
Training new staff in digital media planning
Leading digital client workshops and co-hosting cross-media workshops

Oct 2007 - Feb 2008

5 months

Stralsund, Germany

Web Development Intern

Common Vision Media.Agentur

Conceptualization and development of websites

Summary

Consultant for Data Management and MarTech specializing in data strategies and web technologies in digital marketing. Skilled at turning complex technology processes into easy-to-understand concepts. Proficient in various web technologies like PHP, JavaScript, CSS, MySQL, and testing web applications. Extensive knowledge in data-driven marketing, digital media planning, and managing digital projects.