René Ritter

CMP and Google Tag Manager Optimization

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Hamburg, Germany

Experience

Oct 2022 - Nov 2022
2 months
Hamburg, Germany

CMP and Google Tag Manager Optimization

Freelancer

  • Migration of the CMP to TCF 2.0 and adjustments of consent signals in Google Tag Manager
  • Audit and optimization of variables, triggers, and tags in Google Tag Manager
Jun 2022 - Present
3 years 8 months
Hamburg, Germany

Data Management Platform Migration

Freelancer

  • Consulting and support in project management
  • Review and adjustment of the existing data strategy focused on data-driven campaign management
  • Support in the technical integration of the new Data Management Platform in a heterogeneous publisher environment
  • Design and integration of alternatives to cookie-based data management due to the removal of 3rd party cookies
Apr 2022 - Present
3 years 10 months

Data & MarTech Consultant

Freelancer

  • Development and implementation of data strategies in digital marketing
  • Integration and management of tag management systems
  • Evaluation of digital marketing activities
  • Digital media consulting
Nov 2021 - Mar 2022
5 months
Hamburg, Germany

Business Lead Data

Teads Deutschland GmbH

  • Development of data strategies for key accounts
  • Data workshops with a focus on data-driven marketing
  • Management of data partnerships for the German-speaking region
Apr 2018 - Oct 2021
3 years 7 months
Hamburg, Germany

Digital Marketing Lead Data Management

Crossplan Deutschland GmbH & Co. KG

  • Introduction and implementation of a Data Management Platform
  • Development of a comprehensive data strategy for various radio stations
  • Potential analysis of existing data sources and data structures in a heterogeneous environment
  • Interface development for qualitative data collection on various websites
  • Consulting and seminars for marketing digital audio campaigns with audience targeting
  • Webinar series on Cookieless World and 1st Party Data strategies
  • Implementation of a Consent Management Platform in a heterogeneous publisher environment
  • Development and implementation of custom content modules for generating 1st Party Data in the radio company
Nov 2017 - Mar 2018
5 months
Hamburg, Germany

Product Manager Digital Sales

REGIOCAST GmbH & Co. KG

  • Project management for digital marketing projects
  • Monitoring national and regional revenue streams
  • Creation of revenue reports and forecasts for digital audio marketing
Nov 2016 - Oct 2017
1 year
Hamburg, Germany

Brand Solutions Manager Digital

G+J Electronic Media Sales GmbH

  • Analysis of revenue and performance development of all digital brands
  • Development of new marketing concepts and products across all digital channels
  • Publisher management
Jul 2014 - Oct 2016
2 years 4 months
Hamburg, Germany

Digital Commercial Solutions Manager

G+J Electronic Media Sales GmbH

  • Needs-based development of digital communication solutions for advertisers
  • Development, coordination and alignment of digital offers and concepts
  • Client consulting and conducting digital and cross-media client workshops
Jun 2013 - Jun 2014
1 year 1 month
Hamburg, Germany

Senior Digital Consultant

Carat Deutschland GmbH

  • Development of digital media strategies
  • Advising various clients on digital marketing measures
  • Planning, implementation and coordination of digital marketing campaigns
  • Campaign optimization and evaluation based on predefined KPIs
  • Project work on the further development of agency services
  • Training new employees and colleagues in digital media planning
  • Independently conducting digital client workshops and co-creating cross-media workshops
Oct 2011 - May 2013
1 year 8 months
Hamburg, Germany

Digital Consultant

Carat Deutschland GmbH

  • Development of digital media strategies
  • Advising various clients on digital marketing measures
  • Planning, implementation and coordination of digital marketing campaigns
  • Campaign optimization and evaluation based on predefined KPIs
  • Project work on the further development of agency services
  • Training new employees and colleagues in digital media planning
  • Independently conducting digital client workshops and co-creating cross-media workshops
Jul 2010 - Sep 2011
1 year 3 months
Hamburg, Germany

Trainee Digital Consulting

Carat Deutschland GmbH

  • Development of digital media strategies
  • Advising various clients on digital marketing initiatives
  • Planning, implementation and coordination of digital marketing campaigns
  • Campaign optimization and evaluation according to set KPIs
  • Project work to further develop agency services
  • Training new employees and colleagues in digital media planning
  • Independent delivery of digital client workshops and co-creation of cross-media workshops
Oct 2007 - Feb 2008
5 months
Stralsund, Germany

Web Development Internship

Common Vision Media.Agentur

  • Conceptualizing and developing websites

Summary

Data Management and MarTech consultant specializing in data strategies and web technologies for digital marketing. Experienced in turning complex technological processes into easy-to-understand concepts. Skilled in various web technologies like PHP, JavaScript, CSS, MySQL, and testing web-based applications. Extensive knowledge in data-driven marketing, digital media planning, and managing digital projects.

Skills

  • Solution-oriented

  • Communicative

  • Adaptable

  • Realistic

  • Thinking Outside The Box

  • Service-oriented

  • Digital Marketing

  • Data Driven Marketing

  • Ms Office

  • Photoshop

  • Salesforce Audience Studio

  • Usercentrics

  • Google Analytics

  • Google Tag Manager

  • Active Agent (Dsp)

  • Adswizz Adserver

  • Datorama

  • 1plusx

  • Salesforce Customer 360

  • Javascript

  • Php

  • Mysql

  • Html

  • Vba

  • Java

  • Laravel

  • Python

  • Spark

  • Aws

Languages

German
Native
English
Intermediate

Education

Sep 2008 - Mar 2010

Fachhochschule Stralsund

Master of Science in Business Informatics · Stralsund, Germany

Sep 2005 - Sep 2008

Fachhochschule Stralsund

Bachelor of Business Informatics · Stralsund, Germany

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