René Ritter - CMP and Google Tag Manager Optimization

Q: Where is René based?

René is based in Hamburg, Germany .

Q: What languages does René speak?

René speaks the following languages: German (Native), English (Intermediate) .

Q: How many years of experience does René have?

René has at least 16 years of experience. During this time, René has worked in at least 12 different roles and for 7 different companies . The average length of individual experience is 1 year and 4 months . Note that René may not have shared all experience and actually has more experience.

Q: What is René's latest experience?

René's most recent position is CMP and Google Tag Manager Optimization at Freelancer .

Q: What companies has René worked for in recent years?

In recent years, René has worked for Freelancer , Teads Deutschland GmbH , and Crossplan Deutschland GmbH & Co. KG .

Q: Which industries is René most experienced in?

René is most experienced in industries like Advertising , Media, Entertainment and Publishing , and Information Technology (IT) .

Q: Which business areas is René most experienced in?

René is most experienced in business areas like Marketing , Business Intelligence , and Information Technology (IT) . René also has some experience in Project Management , Sales , and Product Development .

Q: Which industries has René worked in recently?

René has recently worked in industries like Advertising , Media, Entertainment and Publishing , and Information Technology (IT) .

Q: Which business areas has René worked in recently?

René has recently worked in business areas like Marketing , Business Intelligence , and Information Technology (IT) .

Recommended expert

Hamburg, Germany

Experience

Oct 2022 - Nov 2022

2 months

Hamburg, Germany

CMP and Google Tag Manager Optimization

Freelancer

Migration of the CMP to TCF 2.0 and adjustments of consent signals in Google Tag Manager
Audit and optimization of variables, triggers, and tags in Google Tag Manager

Jun 2022 - Present

3 years 9 months

Hamburg, Germany

Data Management Platform Migration

Freelancer

Consulting and support in project management
Review and adjustment of the existing data strategy focused on data-driven campaign management
Support in the technical integration of the new Data Management Platform in a heterogeneous publisher environment
Design and integration of alternatives to cookie-based data management due to the removal of 3rd party cookies

Apr 2022 - Present

3 years 11 months

Data & MarTech Consultant

Freelancer

Development and implementation of data strategies in digital marketing
Integration and management of tag management systems
Evaluation of digital marketing activities
Digital media consulting

Nov 2021 - Mar 2022

5 months

Hamburg, Germany

Business Lead Data

Teads Deutschland GmbH

Development of data strategies for key accounts
Data workshops with a focus on data-driven marketing
Management of data partnerships for the German-speaking region

Apr 2018 - Oct 2021

3 years 7 months

Hamburg, Germany

Digital Marketing Lead Data Management

Crossplan Deutschland GmbH & Co. KG

Introduction and implementation of a Data Management Platform
Development of a comprehensive data strategy for various radio stations
Potential analysis of existing data sources and data structures in a heterogeneous environment
Interface development for qualitative data collection on various websites
Consulting and seminars for marketing digital audio campaigns with audience targeting
Webinar series on Cookieless World and 1st Party Data strategies
Implementation of a Consent Management Platform in a heterogeneous publisher environment
Development and implementation of custom content modules for generating 1st Party Data in the radio company

Nov 2017 - Mar 2018

5 months

Hamburg, Germany

Product Manager Digital Sales

REGIOCAST GmbH & Co. KG

Project management for digital marketing projects
Monitoring national and regional revenue streams
Creation of revenue reports and forecasts for digital audio marketing

Nov 2016 - Oct 2017

1 year

Hamburg, Germany

Brand Solutions Manager Digital

G+J Electronic Media Sales GmbH

Analysis of revenue and performance development of all digital brands
Development of new marketing concepts and products across all digital channels
Publisher management

Jul 2014 - Oct 2016

2 years 4 months

Hamburg, Germany

Digital Commercial Solutions Manager

G+J Electronic Media Sales GmbH

Needs-based development of digital communication solutions for advertisers
Development, coordination and alignment of digital offers and concepts
Client consulting and conducting digital and cross-media client workshops

Jun 2013 - Jun 2014

1 year 1 month

Hamburg, Germany

Senior Digital Consultant

Carat Deutschland GmbH

Development of digital media strategies
Advising various clients on digital marketing measures
Planning, implementation and coordination of digital marketing campaigns
Campaign optimization and evaluation based on predefined KPIs
Project work on the further development of agency services
Training new employees and colleagues in digital media planning
Independently conducting digital client workshops and co-creating cross-media workshops

Oct 2011 - May 2013

1 year 8 months

Hamburg, Germany

Digital Consultant

Carat Deutschland GmbH

Development of digital media strategies
Advising various clients on digital marketing measures
Planning, implementation and coordination of digital marketing campaigns
Campaign optimization and evaluation based on predefined KPIs
Project work on the further development of agency services
Training new employees and colleagues in digital media planning
Independently conducting digital client workshops and co-creating cross-media workshops

Jul 2010 - Sep 2011

1 year 3 months

Hamburg, Germany

Trainee Digital Consulting

Carat Deutschland GmbH

Development of digital media strategies
Advising various clients on digital marketing initiatives
Planning, implementation and coordination of digital marketing campaigns
Campaign optimization and evaluation according to set KPIs
Project work to further develop agency services
Training new employees and colleagues in digital media planning
Independent delivery of digital client workshops and co-creation of cross-media workshops

Oct 2007 - Feb 2008

5 months

Stralsund, Germany

Web Development Internship

Common Vision Media.Agentur

Conceptualizing and developing websites

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (11.5 years) and Media and Entertainment (10 years).

Advertising

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (15.5 years), Business Intelligence (9.5 years), Information Technology (7.5 years), Project Management (5 years), Sales (3.5 years), and Product Development (2.5 years).

Marketing

Business Intelligence

Information Technology

Project Management

Sales

Product Development

Summary

Data Management and MarTech consultant specializing in data strategies and web technologies for digital marketing. Experienced in turning complex technological processes into easy-to-understand concepts. Skilled in various web technologies like PHP, JavaScript, CSS, MySQL, and testing web-based applications. Extensive knowledge in data-driven marketing, digital media planning, and managing digital projects.

Skills

Solution-oriented
Communicative
Adaptable
Realistic
Thinking Outside The Box
Service-oriented
Digital Marketing
Data Driven Marketing
Ms Office
Photoshop
Salesforce Audience Studio
Usercentrics
Google Analytics
Google Tag Manager
Active Agent (Dsp)
Adswizz Adserver
Datorama
1plusx
Salesforce Customer 360
Javascript
Php
Mysql
Html
Vba
Java
Laravel
Python
Spark
Aws

Languages

German

Native

English

Intermediate

Education

Sep 2008 - Mar 2010

Fachhochschule Stralsund

Master of Science in Business Informatics · Stralsund, Germany

Sep 2005 - Sep 2008

Fachhochschule Stralsund

Bachelor of Business Informatics · Stralsund, Germany

Profile

Created

December 2022

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is René based?

René is based in Hamburg, Germany.

What languages does René speak?

René speaks the following languages: German (Native), English (Intermediate).

How many years of experience does René have?

René has at least 16 years of experience. During this time, René has worked in at least 12 different roles and for 7 different companies. The average length of individual experience is 1 year and 4 months. Note that René may not have shared all experience and actually has more experience.

What roles would René be best suited for?

Based on recent experience, René would be well-suited for roles such as: CMP and Google Tag Manager Optimization, Data Management Platform Migration, Data & MarTech Consultant.

What is René's latest experience?

René's most recent position is CMP and Google Tag Manager Optimization at Freelancer.

What companies has René worked for in recent years?

In recent years, René has worked for Freelancer, Teads Deutschland GmbH, and Crossplan Deutschland GmbH & Co. KG.

Which industries is René most experienced in?

René is most experienced in industries like Advertising, Media, Entertainment and Publishing, and Information Technology (IT).

Which business areas is René most experienced in?

René is most experienced in business areas like Marketing, Business Intelligence, and Information Technology (IT). René also has some experience in Project Management, Sales, and Product Development.

Which industries has René worked in recently?

René has recently worked in industries like Advertising, Media, Entertainment and Publishing, and Information Technology (IT).

Which business areas has René worked in recently?

René has recently worked in business areas like Marketing, Business Intelligence, and Information Technology (IT).

What is René's education?

René holds a Master from Fachhochschule Stralsund and a Bachelor from Fachhochschule Stralsund.

What is the availability of René?

René is immediately available for suitable projects.

What is the rate of René?

René's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.