Miley Azali
Asset Manager
Experience
Asset Manager
VTH Asset Management GmbH
- Managed a portfolio of 6 investment assets, supporting value creation through asset positioning and performance optimization initiatives
- Led brand and market repositioning of a foundation-owned real estate asset, increasing market visibility and inbound interest
- Prepared annual business plans, operating cost forecasts, and financial reports to support data-driven decisions, invoicing
- Led cross-functional projects across maintenance, renovations, and asset improvements, coordinating external stakeholders to enhance asset quality
Strategy Consultant (Business Intelligence & Market Research)
Independent Projects & Mentorship
- Mentorship by a senior ex-consultant at McKinsey & Company
- Developed investor-ready PowerPoint decks translating market research and feasibility analyses into actionable recommendations for business optimization and new venture development
- Conducted comprehensive market research and competitive analysis to identify business opportunities
- Analyzed international legal frameworks and regulatory requirements to support business development and expansion strategies across multiple markets
- Developed actionable business intelligence reports and provided data-driven consulting recommendations to optimize operations, marketing strategy, and growth initiatives
Brand Developer
Freelancer
- Developed two brands from concept to market launch, defining strategic positioning
- Defined target segments and value propositions and executed strategic marketing
- Conducted audience research and competitive analysis to inform brand architecture
- Created brand frameworks and communication guidelines to support GTM execution
Founder & Director
Virgo Serenity Luxury Fragrance
- Led full brand development, including strategy, identity system, and customer journey mapping
- Managed CRM, customer tracking, and pipeline monitoring to support lead conversion and retention
- Achieved 45% customer retention through consistent, insight-led brand experience
- Oversaw content, product presentation, copywriting, and operational brand execution, including budget management (business model awareness + GTM alignment)
Consultant - Internship
Shanghai E-One Advertising Co.
- Supported project management, client alignment, and development of creative concepts
- Contributed to design solutions for trade show booths and brand presentations
- Ensured quality, timing, and customer satisfaction throughout project delivery
Industries Experience
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Experienced in Professional Services (3 years), Real Estate (2.5 years), Cosmetics (2 years), and Advertising (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Strategy (5 years), Project Management (3.5 years), Business Intelligence (3 years), Marketing (3 years), Finance (2.5 years), and Operations (2.5 years).
Summary
Experienced in brand development, strategic positioning, and audience analysis, focusing on GTM strategies, marketing funnels, and business model structuring.
Skills
- Structured Problem Solving & Analysis
- Strategic Thinking & Insight Generation
- Executive Communication & Storytelling
- Creative Ideation & Adaptive Thinking
- Client, Stakeholder & Project Management
- Data Analysis & Presentation Tools
- Power Bi, Microsoft 365, Ai-tools, Indesign, Photoshop, Hubspot, Canva, Figma
Languages
Education
UCAM - Universidad Católica San Antonio de Murcia - EUBS Munich
MBA in International Marketing · International Marketing · Munich, Germany
UCAM - Universidad Católica San Antonio de Murcia - EUBS Barcelona
Master of Fashion & Luxury Business · Fashion & Luxury Business · Barcelona, Spain
UIBE - University of International Business and Economics - Beijing
Chinese Language Studies · Beijing, China
Profile
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