Miley Azali
Asset Manager
Experience
May 2023 - Sep 2025
2 years 5 monthsMunich, Germany
Asset Manager
VTH Asset Management GmbH
- Managed a portfolio of 6 investment assets, supporting value creation through asset positioning and performance optimization initiatives
- Led brand and market repositioning of a foundation-owned real estate asset, increasing market visibility and inbound interest
- Prepared annual business plans, operating cost forecasts, and financial reports to support data-driven decisions, invoicing
- Led cross-functional projects across maintenance, renovations, and asset improvements, coordinating external stakeholders to enhance asset quality
Jan 2023 - Present
3 years 1 monthStrategy Consultant (Business Intelligence & Market Research)
Independent Projects & Mentorship
- Mentorship by a senior ex-consultant at McKinsey & Company
- Developed investor-ready PowerPoint decks translating market research and feasibility analyses into actionable recommendations for business optimization and new venture development
- Conducted comprehensive market research and competitive analysis to identify business opportunities
- Analyzed international legal frameworks and regulatory requirements to support business development and expansion strategies across multiple markets
- Developed actionable business intelligence reports and provided data-driven consulting recommendations to optimize operations, marketing strategy, and growth initiatives
Dec 2019 - Sep 2021
1 year 10 monthsBeijing, China
Brand Developer
Freelancer
- Developed two brands from concept to market launch, defining strategic positioning
- Defined target segments and value propositions and executed strategic marketing
- Conducted audience research and competitive analysis to inform brand architecture
- Created brand frameworks and communication guidelines to support GTM execution
Dec 2019 - Sep 2021
1 year 10 monthsBeijing, China
Founder & Director
Virgo Serenity Luxury Fragrance
- Led full brand development, including strategy, identity system, and customer journey mapping
- Managed CRM, customer tracking, and pipeline monitoring to support lead conversion and retention
- Achieved 45% customer retention through consistent, insight-led brand experience
- Oversaw content, product presentation, copywriting, and operational brand execution, including budget management (business model awareness + GTM alignment)
Jul 2018 - Jul 2019
1 year 1 monthShanghai, China
Consultant - Internship
Shanghai E-One Advertising Co.
- Supported project management, client alignment, and development of creative concepts
- Contributed to design solutions for trade show booths and brand presentations
- Ensured quality, timing, and customer satisfaction throughout project delivery
Summary
Experienced in brand development, strategic positioning, and audience analysis, focusing on GTM strategies, marketing funnels, and business model structuring.
Skills
- Structured Problem Solving & Analysis
- Strategic Thinking & Insight Generation
- Executive Communication & Storytelling
- Creative Ideation & Adaptive Thinking
- Client, Stakeholder & Project Management
- Data Analysis & Presentation Tools
- Power Bi, Microsoft 365, Ai-tools, Indesign, Photoshop, Hubspot, Canva, Figma
Languages
Persian
NativeEnglish
AdvancedChinese
AdvancedGerman
IntermediateEducation
Oct 2022 - May 2024
UCAM - Universidad Católica San Antonio de Murcia - EUBS Munich
MBA in International Marketing · International Marketing · Munich, Germany
Oct 2021 - Jul 2023
UCAM - Universidad Católica San Antonio de Murcia - EUBS Barcelona
Master of Fashion & Luxury Business · Fashion & Luxury Business · Barcelona, Spain
Sep 2018 - Jul 2020
UIBE - University of International Business and Economics - Beijing
Chinese Language Studies · Beijing, China
...and 1 more
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