Recommended expert
Kristin Marschner
Digital Project Manager
Experience
Jan 2024 - Present
2 years 1 monthDigital Project Manager
MM Fachbetrieb für Agrar, Landwirtschaft & Biogas
- Led the project for developing and implementing a new web presence
- Created and integrated high-quality content and visual assets for the website
- Communicated with and handled customer inquiries
- Provided administrative and strategic support to the management team
Jul 2023 - Dec 2023
6 monthsProduct Owner / Product Manager B2B
The Quality Group GmbH
- Main contact for all B2B topics
- Conducted requirements analysis for a new B2B webshop and selected a provider
- Supported the implementation of a new CRM system (Salesforce SaaS application)
- Assisted in implementing EDI with detailed requirements gathering, provider selection, and contracting
- Analyzed the current, interim, and future system and process landscape
- Managed the backlog by defining and prioritizing user stories
- Ensured the quality of all product functionalities in the B2B webshop
Feb 2020 - Sep 2022
2 years 8 monthsTeam Lead Product Owner Webshop & App
e-motion experts GmbH
- Responsible for the strategic development of the click & collect webshop and the digital sales assistant
- Provided functional and disciplinary leadership and management of the product team
- Generated new ideas on digital topics, trends, and products
- Created roadmaps to outline future product features and release timings
- Defined and prioritized user stories in close collaboration with developers
- Managed the backlog in coordination with executive management
- Ensured the quality of all product functionalities
Oct 2018 - Jan 2020
1 year 4 monthsExpert Product Owner Mobile Application
Eurowings Digital GmbH
- Led the strategic development and maintenance of the Eurowings iOS and Android apps and the mobile website from vision to implementation
- Derived, documented, and planned new features and releases
- Led the agile team and acted as liaison between user requirements and stakeholder needs
- Defined, refined, and prioritized user stories in close collaboration with developers
- Managed the backlog and prioritized items according to business and customer needs
- Participated in sprint planning, reviews, and grooming sessions
- Ensured product quality regarding timeline, KPIs, and budget
- Assisted in creating the customer journey map with UX/UI
- Conducted UX tests using prototypes
Jul 2011 - Sep 2018
7 years 3 monthsCRM Manager & Mobile Marketing Manager
HRS – Das Hotelportal
- Selected, implemented, and technically enhanced a push retention tool in collaboration with the product owner
- Linked mobile tools with the internal CRM database
- Created customer segments and designed and executed direct response campaigns (push, in-app messages)
- Implemented automated and personalized lifecycle campaigns and continuously optimized performance
- Increased customer retention, engagement, and reactivation considering cross-media online campaigns
- Planned mobile advertising campaigns across HRS channels
- Conducted ASO marketing by optimizing all app stores
Summary
As a competent & experienced Product Manager & Product Owner with many years of experience in a digital & highly dynamic environment, I can quickly adapt to new structures and processes.
I love meeting new people, building relationships, solving problems, and contributing to the growth of companies. I am most passionate about e-commerce, mobile, and using agile methods.
Skills
- Microsoft Office
- Confluence
- Jira
- Redmine
- Miro
- Dynacampaign
- Agile Development, Scrum, Kanban
- E-commerce / Webshop
- Team Leadership And Management
- Kpi Planning (Milestone Planning)
- Market Research And Analysis
- Mobile Development, Ios And Android Apps, Apks
- Product Management
- Product Vision & Strategy
- Project Management
- Roadmaps, Release Planning
- Backlog Management
- User Stories & Acceptance Criteria
Languages
German
AdvancedEnglish
AdvancedEducation
Fachhochschule Köln
Diploma · Business Administration · Cologne, Germany
Steuerbüro Behnke & Königsmann, Erich-Gutenberg-Berufskolleg
Apprenticeship as a Tax Clerk · Tax Clerk · Cologne, Germany
Oderbruch-Gymnasium Leonhard Euler
General university entrance qualification (Abitur) · Wriezen, Germany
Certifications & licenses
Certified Scrum Product Owner® (CSPO®)
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