Kristin Marschner
Digital Project Manager
Experience
Jan 2024 - Present
1 year 7 monthsDigital Project Manager
MM Fachbetrieb für Agrar, Landwirtschaft & Biogas
- Led project for developing and implementing a new web presence
- Developed and integrated high-quality content and visual assets for the website
- Communicated and addressed customer inquiries
- Provided administrative and strategic support to management
Jul 2023 - Dec 2023
6 monthsProduct Owner / Product Manager B2B
The Quality Group GmbH
- Main contact for all B2B topics
- Requirements analysis for a new B2B webshop + vendor selection
- Supported the rollout of a new CRM system (SaaS application Salesforce)
- Stakeholder management and status reporting
- Supported the introduction of EDI with detailed requirements gathering + vendor selection and contracting
- Analyzed current, interim, and future system and process landscape
- Managed the backlog with definition and prioritization of user stories
- Ensured quality of all product functionalities of the current B2B webshop
Aug 2021 - Jun 2023
1 year 11 monthsParental leave
- Started a new family
- Refreshed knowledge & skills in agile project management and product development
- Completed training to become a certified Scrum PO
Feb 2020 - Sep 2022
2 years 8 monthsTeam Lead Product Owner Webshop & App
e-motion experts GmbH
- Responsible for strategic development of the click & collect webshop and the digital sales assistant
- Led and managed the product team both technically and disciplinarily
- Generated new ideas on digital topics, trends, and products
- Created roadmaps to outline future product features and release timings for new features
- Defined and prioritized user stories in close collaboration with developers
- Managed the backlog in coordination with management
- Ensured quality of all product functionalities, among other tasks
Oct 2018 - Jan 2020
1 year 4 monthsExpert Product Owner Mobile Application
Eurowings Digital GmbH
- Strategically developed and managed the Eurowings iOS and Android apps as well as the mobile website, from concept of new visions to implementation & maintenance
- Derived, documented & planned new features/releases
- Led the agile team and aligned user requirements with stakeholder needs
- Defined, refined, and prioritized user stories in close collaboration with developers
- Managed the backlog and prioritized according to business and customer needs
- Participated in sprint plannings, reviews, and groomings
- Ensured product quality (schedule, KPIs, budget)
- Contributed to creating the customer journey map with UX/UI
- Conducted UX tests, e.g., using prototypes
Jul 2011 - Sep 2018
7 years 3 monthsCRM Manager & Mobile Marketing Manager
HRS – Das Hotelportal
- Selected, implemented, and technically advanced a push retention tool in collaboration with the PO
- Linked mobile tools with internal CRM database
- Created customer segments, designed & executed direct response campaigns (push, in-app messages)
- Implemented automated and personalized lifecycle campaigns and continuously optimized performance
- Increased retention, engagement, and customer reactivation through cross-channel online campaigns
- Planned mobile advertising campaigns within HRS channels
- ASO marketing with optimization of all app stores ...
Jan 2001 - Dec 2011
11 yearsVarious jobs & internships in sales & media
Summary
As a competent & experienced Product Manager & Product Owner with many years of experience in a digital & highly dynamic environment, I can quickly familiarize myself with new structures and processes. I love meeting new people, building new relationships, solving problems, and contributing to the growth of companies. My greatest passion lies in the areas of e-commerce and mobile as well as the use of agile methods.
Languages
German
NativeEnglish
Advanced Education
Fachhochschule Köln
Diploma in Business Administration · Cologne, Germany
Erich-Gutenberg-Berufskolleg
Training as a tax clerk · Tax clerk · Cologne, Germany
Oderbruch-Gymnasium Leonard Euler
A-levels · Wriezen, Germany
Certifications & licenses
Certified Scrum Product Owner® (CSPO®)
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