Katrin Halboth
Interim Marketing Manager
Experience
Interim Marketing Manager in Center Management
Pradera
- Interim Marketing Manager in Center Management
Interim Marketing Manager
Nitrobox
- Event planning
- Project management
- Marketing
PR Lead
BIOTRONIK
- Awareness campaigns
- Lead generation
- Reporting
Brand Marketing
Mobile.de
- Internal communication
- Brand strategy
Brand Lead “Avani Germany”, Communications & PR
NH Hotels
- Brand Lead “Avani Germany”
- Communications
- PR
Head of Communications
SOS Mediterranee Deutschland e.V.
- Strategic marketing
- Press relations
Head of Content
Objego
- Content strategy
- Market analysis
- Team leadership
Head of Social Responsibility; Associate Director Fundraising & Sales
PATRIZIA SE
- Strategic planning of budgets, resources and business cases for social engagement
- Successful integration into the corporate strategy
- Advising on CSR and ESG topics at the C-level
- Establishing an integrated understanding of sustainability within the corporate environment
- Expanding partner management – doubling the number of partners and forming strategic alliances with NGOs, foundations and educational initiatives
- Developing measures to enhance employer attractiveness in the context of social responsibility
- Responsible for CRM systems and stakeholder communication
- Implementing structured data processes for partner management
- Leading an interdisciplinary team – coaching, goal development and operational management in a dynamic environment
Marketing strategy and planning
PATRIZIA Foundation
- Marketing strategy and planning
- Repositioning
- Business development
- Brand management
- Editorial management
Content & social media planning
Immobilien Scout
- Content & social media planning
- Editorial for the blog “Rethinking Living”
Lead Generation, Content Management & Workshop Facilitation
Vattenfall
- Lead Generation
- Content Management
- Conducting Workshops
B2B Business Development & Marketing Strategy
Kleinanzeigen
- B2B Business Development
- Marketing Strategy and Communication
- Lead Management
- Event Planning
Head of Campaigns
Concardis
- Head of Campaigns
- Process Optimization
- Digital Marketing
Sales Communication for Commercial Real Estate
Immobilien Scout
- Sales Communication for Commercial Real Estate
- Content Management
Event Project Management
Salesforce.com
- Event project management including budgeting / concept development
- Campaign Planning
- Lead Management
Marketing Consultant
Self-employed
- Providing advice and designing a CSR concept for an NGO
Communications Manager
PARI
- Digital marketing
- Lead generation
Senior Marketing Manager; Head of Events
TÜV SÜD Industrie Service
- Leading and executing international marketing projects – successfully completed in 8+ countries with consistent brand management
- Planning and executing over 100 events in Europe, including trade shows and conferences with up to 5,000 participants
- Developing a company-wide SharePoint application for internal marketing communication – rolled out across 10 departments
- Introducing a lead management system – increased lead quality by 30% in the first year
- Designing and implementing a balanced scorecard for trade shows – established measurable KPIs for event success for the first time
- Managing external service providers and agencies (6+ partners) – ensuring quality, timeliness, and budget compliance
Marketing Assistant
TÜV SÜD
Intern, working student, and freelance associate
Kunst & Design
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Professional Services (19.5 years), Arts and Crafts (4 years), Real Estate (3 years), Media and Entertainment (1.5 years), Information Technology (1 year), and Healthcare (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (19.5 years), Project Management (9.5 years), Sales (5 years), Strategy (4.5 years), Sustainability Management (2 years), and Business Intelligence (1 year).
Summary
Experienced marketing strategist with an eye for sustainable growth and effective brand management. Leads teams with empathy and guides transformation processes in a targeted and solution-oriented way. Pragmatic implementer with solid experience in B2B and B2C marketing.
Skills
- Analysis & Strategy
- Leadership
- Stakeholder Management
- Growth
- Brand & Employer Branding
- Fundraising & Sales
- Digital Content & Editorial
- Flexibility
- Problem Solving
- Ms Office
- Ms Sharepoint
- Jira
- Confluence
- Salesforce
- Wordpress
- Google Analytics
- Canva
- Chatgpt
- Salesforce.com
Languages
Education
University of Kassel
Diploma in Economics · Economics · Kassel, Germany
Profile
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