Katharina S.
Social Media Management and Support
Experience
Marketing and Social Media Consulting and Support
Heilpraktikerin Heike Martin
Heike came to me with the goal of turning her very successful offline practice into an online practice, so she can finally have more time for her personal interests. The basis of this project is her online program, which we adapted for existing and new clients. We also created and adjusted the email campaigns. In addition, we use organic social media management on Instagram and LinkedIn. Regarding tools, technology, and social media handling, I coach Heike 1:1 to get the best for her and her project.
Head of Marketing
Risk Communication 360
At Risk Communication 360, everything revolves around StaRUG, a law aimed at all entrepreneurs and tax advisors. In my role as head of marketing, I oversee all marketing communication at Risk 360. Besides advising management on strategy, tools, and design, it's mainly about efficient sales support. This smooth sales support is based on the CRM and marketing tool HubSpot. We also use case stories and testimonials at Risk 360 to build customer trust. I also coordinate marketing with Risk 360's partners in consultation with management. Social media management at Risk focuses on LinkedIn.
Marketing Support & Brand Building
Stella Ureta-Dombrowsky - ESG Expert & Podcaster
The direction of this project focuses on positioning Stella as an ESG specialist in the large sustainability market. The basis is an analysis of the current situation, the market, and Stella's big vision. We make adjustments in design, wording, and direction. We also give recommendations on the best tools and technology choices and on optimizing marketing communication. For strategy and direction, I work with Stella using different coaching approaches and the Human Design tool.
Head of Marketing & Lead Performance
Castfinder
Castfinder successfully occupies a niche in its market, focusing on ensuring regular leads through funnel and email marketing.
- To best manage a team of various marketing functions and keep the lead flow constant, we regularly plan and run email and ad campaigns, manage agencies, and conduct monitoring and feedback calls.
- In close coordination with management, we plan the next actions and changes.
- We also create manuals to enable the onboarding of new employees in all marketing areas.
- By supporting online events and other online activities, we ensure a consistent CI/CD and optimal customer communication.
Strategic & Operational Marketing Support
Lifechange.rocks
The support for Lifechange.rocks includes the conceptual and operational marketing direction of different companies and platforms by Markus Grimm, a naturopath in Hamburg and head of the Naturheilzentrum Alstertal, and the founder of Healthy Balance and Lifechange.rocks.
The goal of the project is brand building for Markus as a personal brand in his role as naturopath, speaker, and successful digital multi-entrepreneur through consistent and strong communication across various social media and communication channels.
Head of Marketing
Paawy.de
Paawy.de wants to secure its place in the health-focused dog treats market. As a marketing consultant, I support the founder in key strategic and operational questions to successfully position the brand on the European market. In my role as head of marketing, I put together the entire communications team for the founder and guide them through each campaign and action. The focus of communication in this project is currently on building social media reach through video marketing. For this, I also work closely with videographers and editors from Asia. Campaign management is constantly optimized with new formats and actions based on regular monitoring.
Social Media Support and Management
Anne Fierhauser
- Increased reach on Facebook and LinkedIn and branded Anne Fierhauser as a face reader and speaker.
- In addition to developing a unique CI and CD for Anne, I also created a social media system that she can run with or without support.
Marketing Support & Brand Building
Benjamin Michels
Besides advising and coaching, implementation remains an important focus of my work, so I can stay involved in what's happening and the fast changes in social media and marketing.
The goal of the project with Benjamin was to position him in the market as a brand and build his brand. To support the brand building, I helped him with marketing strategy and implementation. Our joint work on his brand was expressed in the social media execution, which we successfully tested with his warm target group and then rolled out to new channels. This enabled him to quickly place and sell his new products on the market.
Social Media Support
Praxis Mutichmacher
The goal of the project with Mutichmacher was to increase reach on Instagram and LinkedIn and to organically promote the project with the working title "Mustang".
Social Media Support and SEO Content Creation
Zeitgemäss live:communica(c)tion
- Increased reach on LinkedIn and branding for the company zeitgemäss live:communica(c)tion.
- Assisted the company with LinkedIn advertising, SEO content creation for the website, and content development.
- Monitored performance metrics.
Social Media Support
A Motivation Trainer
- Increased reach to 10,000 followers on Instagram and 40,000 fans on Facebook.
- A concept was created by the team and implemented step by step.
- Besides strategy, I also took on community management and monitoring in this project.
Marketing Support
A Cybercrime Specialist
- Increased reach on LinkedIn and Xing, and branded the client as a specialist in this sensitive topic.
- Created the concept and action plan for the client.
- The project's appeal lay in the mix of a highly current topic and branding for the client.
- The implementation was done in English.
Social Media Support
Event Legend of Cross
- Informed prospects and participants about LEGEND OF CROSS 2018 and generated new sign-ups for the event.
- Sole responsibility for concept and implementation.
- Community management and monitoring were again part of my tasks.
- Through regular account support, follower numbers on Instagram and Facebook grew moderately and organically.
- The target number of participants was reached.
Summary
As a business psychologist (FH), I have supported since 2003 the development, implementation and performance monitoring of various projects and activities for companies and clients in the services and consumer goods sectors, in B2C and especially in B2B, always focusing on email marketing and funnel building in the context of online business development or as a scaling expert.
Languages
Education
Harz University of Applied Sciences, Wernigerode
Diploma · Business Psychology · Wernigerode, Germany
Albert Schweitzer Gymnasium, Sömmerda
High School Diploma · Sömmerda, Germany
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