Katharina K.
Freelance Marketing Consultant
Experience
Jan 2024 - Present
2 yearsHamburg, Germany
Freelance Marketing Consultant
Dec 2021 - Sep 2023
1 year 10 monthsHamburg, Germany
Senior Campaign Manager
Deutsche GigaNetz GmbH
- Strategic development and establishment of a young brand
- Planning, managing, and coordinating regional and local campaigns
- Production support for digital and traditional advertising materials including media planning
- Development of workflows to optimize collaboration with internal departments and external vendors
Mar 2020 - Nov 2021
1 year 9 monthsHamburg, Germany
Digital Client Services Senior
TRACK GmbH
- Accounts: Alphabet International GmbH, BMW Bank GmbH, McDonald's Germany
- End-to-end consulting, management, and execution of national/international, medium to large digital campaigns, CRM and website projects
- Responsible for budget and project planning, optimizing processes for better collaboration, and risk management
- Leading an interdisciplinary team across front- and back-end development, analytics, design, strategy/concept, copywriting, and mentoring trainees and juniors
Jul 2019 - Dec 2019
6 monthsHamburg, Germany
Senior Account Manager
Juk von Zitzewitz Werbeagentur GmbH
- Accounts: ECE Group GmbH & Co. KG, Schülke & Mayr GmbH
- Planning, managing, and coordinating traditional and digital campaigns and related ad production
- Support in building the digital unit and film production
Jul 2018 - May 2019
11 monthsHamburg, Germany
Marketing Manager
CinemaxX Entertainment GmbH&Co. KG
- Strategic development, planning, and execution of digital and traditional marketing campaigns
- Creating business cases, reports (campaign reviews and financials)
- Planning and developing marketing and annual budget plans
- Leading cross-department project teams at campaign and project level, and managing external vendors
Mar 2018 - Jun 2018
4 monthsSabbatical
Jun 2016 - Feb 2018
1 year 9 monthsHamburg, Germany
Account Manager
Kolle Rebbe GmbH
- Accounts: DAZN – Perform Group (OTT service), PETA Germany
- Supported the DAZN brand launch in 2016
- Planning, managing, and coordinating various digital campaigns including cost control
- Production support for video and digital communications
- Mentoring trainees and interns
Oct 2014 - May 2016
1 year 8 monthsHamburg, Germany
Junior Account Manager
Serviceplan Campaign Hamburg GmbH & Co. KG
- Account: Saturn Germany (Media – Saturn Holding)
- Managing and coordinating integrated campaigns (TV, print, PoS, radio, OOH, digital)
- Specifically project management of the online content project “365 Days Tech Talk”: editorial topic development, review and execution of content, production support for over 365 videos and their media distribution
Mar 2014 - Aug 2014
6 monthsHamburg, Germany
Front- and Back-Office Management
thjnk ag
Jun 2012 - Dec 2013
1 year 7 monthsHamburg, Germany
Junior Sales Manager
I. Schroeder KG (GmbH&Co.)
Summary
I have proven experience in the marketing industry with skills in integrated marketing, marketing strategy, digital and traditional marketing, and video. I bring leadership of small teams, empathy, solution-oriented thinking, reliability, and a hands-on mentality.
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedFrench
ElementaryEducation
Oct 2010 - Jun 2012
I. Schroeder KG (GmbH&Co.)
Foreign Trade Clerk · Hamburg, Germany
Certifications & licenses
Digital Strategy
ADC Seminar
Google Squared Program
Language Certificate in English and Spanish
Chamber of Commerce Hamburg
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