Katharina Küster

Freelance Marketing Consultant

Hamburg, Germany
Experience
Jan 2024 - Present
1 year 7 months
Hamburg, Germany

Freelance Marketing Consultant

Dec 2021 - Sep 2023
1 year 10 months
Hamburg, Germany

Senior Campaign Manager

Deutsche GigaNetz GmbH

  • Strategic development and establishment of a young brand
  • Planning, managing, and coordinating regional and local campaigns
  • Production support for digital and traditional advertising materials including media planning
  • Development of workflows to optimize collaboration with internal departments and external vendors
Mar 2020 - Nov 2021
1 year 9 months
Hamburg, Germany

Digital Client Services Senior

TRACK GmbH

  • Accounts: Alphabet International GmbH, BMW Bank GmbH, McDonald's Germany
  • End-to-end consulting, management, and execution of national/international, medium to large digital campaigns, CRM and website projects
  • Responsible for budget and project planning, optimizing processes for better collaboration, and risk management
  • Leading an interdisciplinary team across front- and back-end development, analytics, design, strategy/concept, copywriting, and mentoring trainees and juniors
Jul 2019 - Dec 2019
6 months
Hamburg, Germany

Senior Account Manager

Juk von Zitzewitz Werbeagentur GmbH

  • Accounts: ECE Group GmbH & Co. KG, Schülke & Mayr GmbH
  • Planning, managing, and coordinating traditional and digital campaigns and related ad production
  • Support in building the digital unit and film production
Jul 2018 - May 2019
11 months
Hamburg, Germany

Marketing Manager

CinemaxX Entertainment GmbH&Co. KG

  • Strategic development, planning, and execution of digital and traditional marketing campaigns
  • Creating business cases, reports (campaign reviews and financials)
  • Planning and developing marketing and annual budget plans
  • Leading cross-department project teams at campaign and project level, and managing external vendors
Mar 2018 - Jun 2018
4 months

Sabbatical

Jun 2016 - Feb 2018
1 year 9 months
Hamburg, Germany

Account Manager

Kolle Rebbe GmbH

  • Accounts: DAZN – Perform Group (OTT service), PETA Germany
  • Supported the DAZN brand launch in 2016
  • Planning, managing, and coordinating various digital campaigns including cost control
  • Production support for video and digital communications
  • Mentoring trainees and interns
Oct 2014 - May 2016
1 year 8 months
Hamburg, Germany

Junior Account Manager

Serviceplan Campaign Hamburg GmbH & Co. KG

  • Account: Saturn Germany (Media – Saturn Holding)
  • Managing and coordinating integrated campaigns (TV, print, PoS, radio, OOH, digital)
  • Specifically project management of the online content project “365 Days Tech Talk”: editorial topic development, review and execution of content, production support for over 365 videos and their media distribution
Mar 2014 - Aug 2014
6 months
Hamburg, Germany

Front- and Back-Office Management

thjnk ag

Jun 2012 - Dec 2013
1 year 7 months
Hamburg, Germany

Junior Sales Manager

I. Schroeder KG (GmbH&Co.)

Summary

I have proven experience in the marketing industry with skills in integrated marketing, marketing strategy, digital and traditional marketing, and video. I bring leadership of small teams, empathy, solution-oriented thinking, reliability, and a hands-on mentality.

Languages
German
Native
English
Advanced
Spanish
Advanced
French
Elementary
Education
Oct 2010 - Jun 2012

I. Schroeder KG (GmbH&Co.)

Foreign Trade Clerk · Hamburg, Germany

Certifications & licenses

Digital Strategy

ADC Seminar

Google Squared Program

Google

Language Certificate in English and Spanish

Chamber of Commerce Hamburg

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions