Kartini Plog

Senior Customer Success professional focused on creating measurable outcomes in complex customer ecosystems where clarity, alignment, and structured value delivery need to be built from the ground up.

• Actively managed a growing revenue portfolio by stabilizing baseline GMV and driving incremental revenue through adoption, enablement and continuous account development.
• Translated customer insights into growth frameworks and measurable business value, enabling brands to increase platform utilization and transactional volume through targeted activations, referral programs, and ongoing engagement.
• Acted as a trusted advisor and strategic sparring partner for top brands, facilitating executive alignment, data-informed decisions, and value-focused initiatives through structured business reviews and account planning.
• Partnered cross-functionally with Sales, Product, and Operations to streamline best practices, improve partner experience, and enhance adoption and business outcomes.
• Moderated customer advisory boards as part of a structured Voice of Customer process, ensuring partner feedback informed product priorities, enablement content, and engagement strategy.

Positioned Juwelo as a trusted provider of certified gemstone jewelry across all price segments and built a dedicated marketing function in a highly sales-driven, low-structure environment.

• Trained and upskilled internal teams with limited marketing background, enabling them to actively support and execute campaigns.
• Translated market research into persona-based positioning and actionable customer insights, increasing relevance across diverse target groups.
• Reactivated inactive customers and increased loyalty through CRM optimization and personalized segmentation.
• Increased Customer Lifetime Value by developing audience-specific collections in collaboration with the buying team.
• Boosted direct sales by 30% through designing high-impact event formats for the top 1% customer segment.
• Expanded visibility and acquired new audiences via high-reach media collaborations (e.g., Burda, Funke Media, SOS Children’s Villages).
• Moderated customer focus groups to gather actionable insights, refining marketing strategies and strengthening long-term loyalty.
• Ensured smooth project execution by aligning cross-functional teams to overcome siloed structures and competing priorities.

Created and scaled FLAUSCHN® from concept to a multi-channel business, owning product development, supply chain execution, commercial expansion, strategic partnerships, and customer engagement.

• Developed the brand from idea to market, including international trademark protection, licensing structures, and early IP enforcement.
• Managed sourcing, certified production (EN-71), import logistics, pricing, and fulfillment end-to-end.
• Scaled distribution across 500+ independent retail locations and chains, teleshopping, and digital commerce.
• Acquired and managed B2B partnerships through strong narrative and strategic alignment.
• Achieved significant media visibility through co-branded campaigns and placements across major media outlets.
• Built an engaged community through insight-driven, emotionally resonant messaging across PR, social media, and CSR collaborations.
• Recognized with the CO-BRANDS Silver Award for innovative multi-partner commercial collaboration and brand impact.