Summary
Results-oriented manager with more than 18 years of management experience in the areas of strategy consulting, international brand communication, digital marketing & analytics, innovation management, and business management.
Extensive wealth of experience through activities in various organizational forms:
- Boutique management consultancy (strategic planning)
- International marketing agency (experiential marketing, brand activations)
- Global sporting goods manufacturer (digital brand commerce, digital analytics)
- National Sports Federation (sports development)
- International start-ups & scale-ups (B2C and B2B)
Over 12 years of leadership experience in projects, teams, stakeholders, and operations with a budget of up to € 20 million
Rich brand exposure across various industries:
adidas, BMW, Nike, Puma, Porsche, Bugatti, AMG Mercedes, Jaguar Landrover, Audi, MAN, BASF, Boehringer Ingelheim, Fuchs Lubricants, The Arbinger Institute, Dewars, Zwilling, and more.
International profile and intercultural skills through academic, professional, and private stays and projects abroad:
- Academic: Germany, Finland, Spain, USA
- Professional: Germany, USA, China, Portugal, Norway
- Private: 60+ countries
Strength:
- Strategic & systematic approach
- Multi-disciplinary skillset
- International & Intercultural experience
- Team player and people-centric leader
- Growth mindset & lifelong learner
Education
IE Business School
Master of Business Administration · Madrid, Spain
Universities Bayreuth, Barcelona, Jyväskylä
European Master in Sport Management · Bayreuth, Germany
University Bayreuth
Diplom Sportökonomie · Sport Management · Bayreuth, Germany
Certifications & licenses
Outward Inclusion
The Arbinger Institute
Outward Leadership
The Arbinger Institute
Ecosystem Strategy
Ecosystemizer · Hanover, Germany
OKR: Leadership and Goal Setting
Measure What Matters
Scrum Product Owner I
Scrum.org
Design Thinking for Innovation
Darden School of Business
Scrum Agile Leadership I
Scrum.org
Climate Reality Leader
Climate Reality Project
Outward Mindset
The Arbinger Institute
Web3 and Blockchain in Global Commerce
INSEAD
Certified Marketing Insider
LinkedIn