Recommended expert
Johannes Borghardt
Vice President Operations
Experience
Aug 2024 - Present
1 year 6 monthsHamburg, Germany
Vice President Operations
DATALOGUE GmbH
- Overall responsibility for project management, analytics, AI & Data Science, database management, and web development (24 FTE).
- Implemented and established AI-driven analytics and AI work tools, increasing efficiency per FTE by over 20%.
- Developed and launched a planning and forecasting platform, increasing error tolerance by over 60%.
- Introduced an ERP software, reducing required FTE by 50%.
Jan 2022 - Dec 2024
3 yearsHamburg, Germany
Director Project Efficiency and Partnerships
DATALOGUE GmbH
- Expanded critical processes for the holding spin-off, with 3 FTE.
- Built centralized project management and controlling, gradually increasing project margins to 20% and raising NPS from 7.3 to 8.5.
- Took over quality assurance and certification under ISO 27001 and ISO 9001, preparing for NIS2 compliance.
Jan 2013 - Dec 2015
3 yearsBochum, Germany
Head of Marketing
STUDIENKREIS GmbH
- Overall responsibility for marketing and service center, with 32 FTE.
- Increased performance marketing channels by 80%, raising their share to 45%.
- Relaunched website and landing pages, intensifying SEM and SEO.
- Established an integrated multi-channel service center.
Aug 2012 - Jul 2013
1 yearHamburg, Germany
Managing Director
PSG Presse Spezial Handels GmbH, GANSKE Verlagsgruppe
- Overall responsibility for customer care and subscriber marketing at Jahreszeiten-Verlag, with 52 FTE.
- Achieved initial operating cost improvements of around 10%.
- Designed new operational processes with an efficiency gain of over 20% and selected a new subscriber management software.
Jan 2003 - Dec 2012
10 yearsQuickborn, Germany
Head of Sales and Direct Marketing
comdirect bank AG
- Responsible for marketing and sales planning, direct marketing, direct sales, and partnerships, with 12 FTE.
- Grew customer base from 600,000 to 1.65 million.
- Expanded third-party sales to over 40% share of new customers.
- Reduced churn rate by about 30%.
Jan 2002 - Dec 2003
2 yearsMunich, Germany
Management Consultant
Freelance Management Consultant
- Direct search for specialists in marketing and direct sales
Jan 2001 - Dec 2001
1 yearDüsseldorf, Germany
Head of Marketing, Communications and CRM
VIZZAVI Germany GmbH
- Development of the customer journey and launch of the customer portal, 8 FTE
Aug 1999 - Jun 2001
1 year 11 monthsElmshorn, Germany
Head of Private Customers and Marketing Communications
TALKLINE GmbH
- Overall responsibility for marketing communications, direct sales to private customers and SoHo's, the online shop, and CRM, 80 FTE
- Acquisition of 17,000 new SoHo customers in the fixed-line business
- Acquisition of 12,000 mobile contracts per year via the online shop
- Increase in aided brand awareness to over 50% of the target group
Sep 1998 - Jul 1999
11 monthsElmshorn, Germany
Head of Marketing Communications
TALKLINE GmbH
- Managing all communications for TALKLINE GmbH, 14 FTE
May 1998 - Sep 1998
5 monthsElmshorn, Germany
Head of Direct Marketing
TALKLINE GmbH
- Expansion of direct marketing and related service areas, 8 FTE
- Launch and set-up of the online shop
- Acquisition of 10,000 new customers in direct sales
Jan 1996 - Dec 2022
27 yearsManaging Director
Datalogue Solutions GmbH
- Acquisition and servicing of clients in the financial services sector, 4 FTE
- Increased sales from Studienkreis's performance marketing by 45%
- Developed digital minimum standards for over 400 German savings banks
- Acquired and supported 8 banks in new customer acquisition
- Project lead for TÜV Rheinland's B2B market analysis in Germany
Jan 1996 - Dec 1998
3 yearsHanover, Germany
Head of Marketing
BANK GIROTEL AG
- Overall responsibility for marketing and public relations, 8 FTE
Jan 1995 - Dec 1996
2 yearsHead of Call Center
Bankgesellschaft Berlin AG
- Set up and managed the inbound and outbound call center, 82 FTE
Jan 1994 - Dec 1995
2 yearsProduct Manager for Insurance and Commission Business
Berliner Bank AG
Jan 1991 - Dec 1993
3 yearsBad Oldesloe, Germany
Product Manager
HAKO WERKE GmbH & Co.
Jan 1990 - Dec 1991
2 yearsNeu-Isenburg, Germany
Leadership Trainee
LUFTHANSA SERVICE GmbH
Jan 1989 - Dec 1990
2 yearsSchwalbach am Taunus, Germany
Brand Assistant
PROCTER & GAMBLE GmbH
Summary
Team-oriented transformation manager with a strong track record in operations and digitalization. I build leadership teams, establish scalable structures, and drive change at high speed with measurable impact. Focus: strengthening accountability, reducing complexity, and sustainably improving performance.
Skills
Change & Culture: I Develop Leadership Teams And Organizations Through Clear Role Definitions, Effective Leadership Routines, And Targeted Talent Development. This Creates High-performance Structures Where Leaders Take Ownership And Drive Transformation As A Shared Competitive Advantage.
Digital Leadership: I Manage Data And Process Landscapes, From Modern System Architecture To Erp And Analytics Implementations, As Well As Data Security And Iso 27001 Governance. I Use Automation And Ai To Make Processes Measurably Faster And More Scalable.
Operations: I Oversee Projects And Core Operational Processes With Clear Standards, Precise Controlling, And Auditable Quality Assurance. This Leads To Transparent Workflows, Reliable Results, And A Sustainably Stable Operational Performance.
Commercial & Customer Excellence: I Integrate Marketing, Sales, And Customer Care Across The Entire Customer Journey, Boosting Growth, Conversion, And Customer Loyalty Through Data- And Ai-driven Segmentation As Well As Efficient, Scalable Campaign And Service Processes.
Languages
German
NativeEducation
Oct 1984 - Jun 1989
University
Diploma in Economics · Economics · Freiburg im Breisgau, Germany
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