Joana Kreuder-wiesemann - Continuing Education Digital Manager Global Marketing | FRATCH

en
de

Iserlohn, Germany

Experience

Oct 2022 - Jan 2023

4 months

Digital Manager Global Marketing (Continuing Education)

IU Akademie

Continuing education at IU Akademie focusing on global branding, customer relationship marketing, online contact and social media marketing, as well as digital analytics and strategies

Feb 2020 - Jun 2022

2 years 5 months

Iserlohn, Germany

Marketing Manager Content

Dornbracht International GmbH

Responsible for developing global content for the Bath/Spa business unit
Ensured synchronized distribution across all relevant communication channels for sales and end customer communication in collaboration with internal marketing departments
Developed and implemented key communication tools for the business unit, as well as content development for the Dornbracht brand website
Conducted ongoing market and competitor analysis and identified trends, insights and relevant topics to sustainably position and strengthen the brand as a thought leader within the industry

Oct 2018 - Jan 2020

1 year 4 months

Iserlohn, Germany

Specialist Marketing Communications

Dornbracht International GmbH

Holistic planning, management and implementation of marketing and communication projects as the main contact for the Bath/Spa portfolio area
Project management and planning including budget requirement planning, budget management, cost and invoice control, as well as creating and monitoring schedules
Development of cross-channel communication measures in collaboration with the lead agency and internal marketing departments
Execution of media productions including overseeing layout and copy creation and managing production processes

Nov 2012 - Sep 2018

5 years 11 months

Iserlohn, Germany

Project Manager Marketing Communications

Dornbracht International GmbH

Planning, coordination and implementation of communication projects in photography, print and advertising media
Briefing, selection and management of external service providers such as agencies, print shops, photographers and translation studios
Creation and maintenance of templates and guidelines for the Marketing Services area, considering corporate design requirements to optimize standard processes

Jul 2012 - Sep 2012

3 months

Düsseldorf, Germany

Project Management Account Manager

TBWA Düsseldorf GmbH

International communication development and handling, as well as management of international, market-specific country projects
Client correspondence and consulting in all project phases
Preparation of market, consumer and communication analyses

Jun 2010 - Jun 2012

2 years 1 month

Düsseldorf, Germany

Junior Account Manager

TBWA Düsseldorf GmbH

Managing and organizing the budget in daily operations
Assisting with print and TV productions and working with all departments and partners involved
Creating briefs, preparing and monitoring production schedules and costs

Feb 2009 - May 2010

1 year 4 months

Hagen, Germany

Project Manager Assortment Management

Thalia Holding GmbH

Project coordination and communication during the implementation of a professional and comprehensive category management

Aug 2008 - Jan 2009

6 months

Hagen, Germany

Purchasing Intern

Thalia Holding GmbH

Supporting daily purchasing operations
Taking on own (partial) projects within the assortment management implementation project

Jul 2007 - May 2008

11 months

Düsseldorf, Germany

Client Service Intern

BBDO Düsseldorf GmbH

Supporting daily client service operations

Apr 2006 - Sep 2006

6 months

Project Management Intern

Jung von Matt/Alster Werbeagentur GmbH

Supporting daily client service operations

Skills

Ms Office 365
Adobe Acrobat
Cms
Dtp
Marketing Communication
Digital Marketing
Online Marketing
Account Management
Project Management
Team Player
Analytical
Committed
Good Communication Skills
Resilient

Languages

German

Native

English

Advanced

French

Elementary

Education

Oct 2004 - Mar 2008

Design Akademie Berlin

Diploma in Communication Management · Communication Management · Berlin, Germany

Oct 2003 - Sep 2004

Technische Universität Berlin

Building services engineering, minor in Mathematics · Berlin, Germany

Jul 2002 - Sep 2003

Fernuniversität Hagen

Mathematics · Hagen, Germany

...and 1 more

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