Joana K.
Digital Manager Global Marketing Training
Experience
Oct 2022 - Jan 2023
4 monthsDigital Manager Global Marketing Training
IU Academy
- Further training at IU Academy focusing on global branding, customer relationship marketing, online and social media marketing, and digital analytics and strategies
Feb 2020 - Jun 2022
2 years 5 monthsIserlohn, Germany
Marketing Manager Content
Dornbracht International GmbH
- Responsible for developing global content for the Bath/Spa division
- Ensuring a synchronized rollout across all language-relevant communication channels for sales and end-customer communication in cooperation with internal marketing teams
- Developing and implementing key communication tools for the responsible business area as well as content development for the Dornbracht brand website
- Ongoing market and competitor analysis as well as identification of trends, insights, and relevant topics for sustainable positioning and strengthening of the brand as a thought leader in the industry
Oct 2018 - Jan 2020
1 year 4 monthsIserlohn, Germany
Specialist Marketing Communications
Dornbracht International GmbH
- Overall planning, management, and execution of marketing/communication projects as the responsible contact for the Bath/Spa portfolio
- Project management and planning including budget requirements planning, budget administration, cost and billing control, as well as creating and monitoring timelines
- Development of cross-channel communication measures in collaboration with the lead agency and internal marketing teams
- Execution of media productions including overseeing layout and copywriting and managing production processes
Nov 2012 - Sep 2018
5 years 11 monthsIserlohn, Germany
Project Manager Marketing Communications
Dornbracht International GmbH
- Planning, coordinating, and implementing communication projects in photography, print, and promotional materials
- Briefing, selection, and management of external service providers such as agencies, printers, photographers, and translation studios
- Creation and maintenance of standard templates and guidelines for Marketing Services, taking corporate design specifications into account to optimize standard processes
- Parental leave 09/2017 – 09/2018
Jul 2012 - Sep 2012
3 monthsDüsseldorf, Germany
Account Manager
TBWA Düsseldorf GmbH
- International communication development and execution as well as handling international, market-specific country projects
- Customer correspondence and consulting in all project phases
- Preparation of market, consumer, and communication analyses
- Familiarization with new brands and markets, especially for news business projects
- Accounts: Schwarzkopf, Mäurer & Wirtz
Jun 2010 - Jun 2012
2 years 1 monthDüsseldorf, Germany
Junior Account Manager
TBWA Düsseldorf GmbH
- Handling and organizing the account in day-to-day business
- Supporting the execution of print and TV productions and working with all departments and partners involved in the production process
- Creating briefings, preparing and monitoring production schedules and costs
- Account: Schwarzkopf
Feb 2009 - May 2010
1 year 4 monthsHagen, Germany
Assortment Management Project Manager
Thalia Holding GmbH
- Project coordination and communication for the introduction of a professional and comprehensive category management
Aug 2008 - Jan 2009
6 monthsHagen, Germany
Purchasing Intern
Thalia Holding GmbH
- Supporting the daily work of purchasing
- Taking over own (partial) projects as part of the 'Introduction of Assortment Management' project
Jul 2007 - May 2008
11 monthsDüsseldorf, Germany
Client Consulting Intern
BBDO Düsseldorf GmbH
- Supporting the daily client consulting work
- Account: Bayer Healthcare
Apr 2006 - Sep 2006
6 monthsProject Management Intern
Jung von Matt/Alster Werbeagentur GmbH
- Supporting the daily client consulting work
- Accounts: MINI, Nintendo, Computer Bild, Karstadt Quelle Versicherungen
Languages
German
NativeEnglish
AdvancedFrench
ElementaryEducation
Oct 2004 - Sep 2007
Design Academy Berlin
Diploma in Communications Management · Communications Management · Berlin, Germany
Oct 2003 - Sep 2004
Technical University of Berlin
Building Services Engineering, minor in Mathematics · Berlin, Germany
Jul 2002 - Sep 2003
Fern University Hagen
Mathematics · Hagen, Germany
...and 1 more
Certifications & licenses
Digital Manager Global Marketing Training
IU Academy
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