Joana K.
Continuing Education Digital Manager Global Marketing
Experience
Oct 2022 - Jan 2023
4 monthsContinuing Education Digital Manager Global Marketing
IU Academy
- Continuing education at IU Academy focusing on Global Branding, Customer Relationship Marketing, Online and Social Media Marketing, as well as Digital Analytics and Strategy
Feb 2020 - Jun 2022
2 years 5 monthsIserlohn, Germany
Marketing Manager Content
Dornbracht International GmbH
- Responsibility for developing global content for the Bath/Spa business unit
- Ensuring synchronized distribution across all language-relevant communication channels for sales and end-customer communication in collaboration with internal marketing departments
- Developing and implementing key communication tools for the responsible business area, as well as content development for the Dornbracht brand website
- Constant market and competitor analysis, identifying trends, insights, and relevant topics to sustainably position and strengthen the brand as a thought leader within the industry
Oct 2018 - Jan 2020
1 year 4 monthsIserlohn, Germany
Specialist Marketing Communications
Dornbracht International GmbH
- Holistic planning, management, and implementation of marketing/communication projects as the responsible contact person for the Bath/Spa portfolio area
- Project management and planning including budget planning, budget administration, cost and billing control, as well as creating and monitoring timelines
- Development of cross-channel communication measures in collaboration with the lead agency and internal marketing departments
- Execution of media productions including overseeing layout and copy creation and managing production processes
Nov 2012 - Sep 2018
5 years 11 monthsIserlohn, Germany
Project Manager Marketing Communications
Dornbracht International GmbH
- Planning, coordination, and implementation of communication projects in photography, print, and advertising materials
- Briefing, selection, and management of external service providers such as agencies, printers, photographers, and translation studios
- Creation and maintenance of standard templates and guidelines for the Marketing Services area, considering corporate design specifications to optimize standard processes
- Parental leave 09/2017 – 09/2018
Jul 2012 - Sep 2012
3 monthsDüsseldorf, Germany
Account Manager
TBWA Düsseldorf GmbH
- International communication development and handling, as well as the management of international, market-specific country projects
- Client correspondence and consulting in all project phases
- Creation of market, consumer, and communication analyses
- Getting familiar with new brands and markets, especially for news business projects
- Accounts: Schwarzkopf, Mäurer & Wirtz
Jun 2010 - Jun 2012
2 years 1 monthDüsseldorf, Germany
Junior Account Manager
TBWA Düsseldorf GmbH
- Handling and organizing the account as part of daily business
- Support in managing print and TV productions and collaborating with all departments and partners involved in the production process
- Creating briefs, preparing and monitoring production timelines and costs
- Account: Schwarzkopf
Feb 2009 - May 2010
1 year 4 monthsHagen, Germany
Project Manager Assortment Management
Thalia Holding GmbH
- Project coordination and communication during the introduction of professional and comprehensive category management
Aug 2008 - Jan 2009
6 monthsHagen, Germany
Purchasing Intern
Thalia Holding GmbH
- Support in the purchasing department’s daily operations
- Taking on own (partial) projects as part of the “Introduction of Assortment Management” project
Jul 2007 - May 2008
11 monthsDüsseldorf, Germany
Customer Consulting Intern
BBDO Düsseldorf GmbH
- Support in daily account management operations
- Account: Bayer Healthcare
Apr 2006 - Sep 2006
6 monthsProject Management Intern
Jung von Matt/Alster Werbeagentur GmbH
- Support in daily account management operations
- Accounts: MINI, Nintendo, Computer Bild, Karstadt Quelle Versicherungen
Languages
German
NativeEnglish
AdvancedFrench
ElementaryEducation
Oct 2004 - Sep 2007
Design Akademy Berlin
Diploma in Communications · Communications Management · Berlin, Germany
Oct 2003 - Sep 2004
Technical University of Berlin
Building Services Engineering, minor Mathematics · Berlin, Germany
Jul 2002 - Sep 2003
FernUniversität Hagen
Mathematics · Hagen, Germany
...and 1 more
Certifications & licenses
Continuing Education Digital Manager Global Marketing
IU Academy
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