Jan (Henrik) Rohleder
Senior Digital Consultant / Senior Project Manager
Experience
Senior Digital Consultant / Senior Project Manager
Freelance
- Strategic consultant for digital projects for Porsche International, Porsche Germany, and Porsche Lifestyle at Grabarz & Partner in Hamburg
- Digital client lead for local brands at Inhalt & Form in Zurich
Senior Customer Success Manager, Pitch Lead Manager
Namics, Merkle, a company of dentsu
- Managed the international Siemens account as Program Manager and served as servant leader for six project managers
- Acted as pitch lead consultant for numerous RFPs in Switzerland and Germany, winning projects such as the ADAC Online Sales Journey and the Siemens Energy platform website/DAM relaunch worth CHF 2 million.
Executive Project Director, Project Director Digital
Jung von Matt / TECH AG
- Successfully set up an independent subsidiary
- Co-led a 12-person team and grew the team in 2021
- Led client acquisition and new business negotiations
- Achieved a positive result in the first fiscal year
- Served as business analyst in agile Scrum projects (CKW.ch, Bauwerk.ch)
- Relaunched platform projects: Bauwerk, Reka, CKW Self-Service Portal
- Handled conceptual and operational management of integrated digital campaigns for Eichhof, Swiss Life, Migros Dachmarke, Raiffeisen Bank, Swiss Post, etc.
- Ran customer journey and requirements workshops and implemented digital corporate platforms in an agile process
- Delivered the largest platform projects as lead client contact and delivery manager for internal and external teams (IT, design, content, analytics)
- Won the pitch for the relaunch of Reka.ch (value over CHF 1.2 million)
Account Director Digital (Freelance Mandate)
Plan.Net Suisse
- Led the rollout of new BMW dealer websites in Switzerland and trained 63 dealerships on the AEM CMS
- Executed all national BMW launch and push digital campaigns
- Coordinated digital campaigns for Swisscom and Café Royal (Delica), including an international launch campaign featuring Robbie Williams
Senior Project Manager Online (Freelance Mandate)
BBDO Proximity
- Relaunched the international smart.com website (Daimler)
- Led a project team of up to nine in the specification phase and agile development (as Scrum Master)
- Prepared the conceptual rollout of 150 dealer websites
Senior Project Manager Online (Freelance Assignment)
pilot
- Delivered touchscreen applications for Ottobock AG
- Managed display campaigns for Yello Strom
Senior Project Manager Digital
K2werk
- Advised and supported all agency clients in online communication
- Developed online concepts to support classic direct mail marketing (lever/insert extensions, shopping page rebrushes)
- Managed brands: BMW Motorrad, Conergy, Euler-Hermes (Allianz), Hapag-Lloyd, Witt-Weiden.de (OTTO Group)
Senior Project Manager Online
Freelance
- Developed an eCommerce shop for OBI
- Managed campaigns for Vodafone
- Executed an international relaunch for NIVEA Haircare
Project Manager Online
Elephant Seven / Pixelpark
- Advised clients Allianz, Samsung and mobile.de
- Implemented brand specials, banner campaigns, email marketing, SEM, e-learning, eCRM
Account Manager Online
Rapp Collins / Neteye / FCB
- Managed banner campaigns for Siemens Gigaset, DHL, Adobe, NIVEA
- Executed newsletter marketing for IKEA Germany
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (20 years), Automotive (6.5 years), Telecommunication (2 years), Food and Beverage (1.5 years), Information Technology (1 year), and Healthcare (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (21.5 years), Project Management (17.5 years), Information Technology (9 years), Strategy (3.5 years), and Customer Service (1 year).
Summary
- Proven track record and extensive experience in leading complex digital web projects
- Strong understanding of marketing and production implementation processes across all channels, including social, content, video, and marketing automation
- Skilled in Agile (Scrum, Kanban) and Waterfall methods
- 10 years of agile work (SM, Business Analyst, RE, UX)
- Scrum Product Owner (certification planned for 06/2023)
- Affinity for creative innovation (Design Thinking, customer journey analysis) and extensive experience evaluating creative solutions
- Solution-oriented personality with hands-on mentality
- Successfully led project teams from various disciplines in-house and nearshore (Eastern Europe)
- Excellent moderation, structuring, and communication skills, goal orientation, and decision-making ability
- Experience managing projects worth up to CHF 1 million
Skills
- Extensive Experience With Open Source And Enterprise Cms (Neos, Typo3, Drupal, Adobe Aem, Django/python, Headless Cms, Wireframing Software, Email (E.g., Inxmail, Emarsys, Mailchimp), Jira, Confluence, Office 365, Power Bi, Miro, Sharepoint), And Cross-functional Experience In Html, Css, Js, Crm, Ecommerce Platforms, Analytics, And Google Web Designer
Languages
Education
Technical University of Berlin
Diploma in Media Consulting · Media and Communication Science · Berlin, Germany
Gymnasium Heessen
Matura · Hamm, Germany
Profile
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