Jan (Henrik) Rohleder
Freelance Senior Digital Consultant/ Senior Project Manager
Experience
Oct 2022 - Present
2 years 10 months Zürich, Switzerland
Freelance Senior Digital Consultant/ Senior Project Manager
janrohleder.ch
- Grabarz & Partner, Hamburg, strategic advisor for digital projects for Porsche International, Porsche Germany, Porsche Lifestyle.
- Inhalt & Form, Zurich, Digital Client Lead for local brands
Oct 2021 - Oct 2022
1 year 1 month Zürich, Switzerland
Senior Customer Success Manager, Pitch Lead Manager
Namics, Merkle, a company of dentsu
- Managed the international Siemens account as Program Manager. Servant leader for 6 Project Managers
- Also worked as Pitch Lead Consultant on many RFPs in Switzerland and Germany. Successful wins: ADAC Online Sales Journey and Siemens Energy platform website/DAM relaunch worth CHF 2 million.
Aug 2015 - Sep 2021
6 years 2 months Zürich, Switzerland
Executive Project Director, Project Director Digital
Jung von Matt / TECH AG, (JvM/ Limmat, Next)
- Successfully built an independent subsidiary
- Co-led a 12-person team and expanded the team in 2021
- Led client acquisition and new-business negotiations
- Positive result in the first fiscal year
- Business Analyst in Agile Scrum projects (CKW.ch, Bauwerk.ch)
- Platform relaunch projects: Bauwerk, Reka, CKW Self-Service Portal
- Conceptual and operational management of integrated digital campaigns for Eichhof, Swiss Life, Migros umbrella brand, Raiffeisen Bank, Swiss Post, and others
- Conducted customer journey workshops, requirements workshops, and implemented digital corporate platforms using Agile methods
- Delivered the largest platform projects as lead client contact and delivery manager for internal and external teams (IT, design, content, analytics)
- Pitch win for Reka.ch relaunch (volume over CHF 1.2 million)
Feb 2014 - Jul 2015
1 year 6 months Zürich, Switzerland
Account Director Digital (Freelance Mandate)
Plan.Net Suisse
- Led the Switzerland rollout of the new BMW dealer websites and trained 63 garages on the AEM CMS
- Executed all national digital BMW launch and push campaigns
- Coordinated digital campaigns for Swisscom and Café Royal (Delica), international launch campaign with testimonial Robbie Williams
May 2012 - Dec 2014
1 year 8 months Berlin, Germany
Senior Project Manager Online (Freelance Mandate)
BBDO Proximity
- Relaunched the international website smart.com (Daimler)
- Led a project team of up to 9 members during the detailed specs and Agile development phase (Scrum Master)
- Conceptual preparation for rolling out 150 dealer websites
Nov 2011 - Apr 2012
6 months Hamburg, Germany
Senior Project Manager Online (Freelance Mandate)
pilot
- Developed touchscreen applications for Ottobock AG
- Display campaigns for Yello Strom
Feb 2010 - Oct 2011
1 year 9 months Hamburg, Germany
Senior Project Manager Digital
K2werk
- Advised and supported agency clients in online communication
- Online concept support for traditional mail-order dialog marketing (lever extension, page refreshes)
- Managed brands: BMW Motorrad, Conergy, Euler Hermes (Allianz), Hapag-Lloyd, Witt-Weiden.de (OTTO Group)
May 2009 - Jan 2010
9 months Hamburg, Germany
Freelance Senior Project Manager Online
Freelance
- Developed an eCommerce shop for OBI
- Responsible for campaign management for Vodafone
- Delivered the international relaunch for NIVEA Haircare
Jan 2007 - Apr 2009
2 years 4 months Hamburg, Germany
Project Manager Online
Elephant Seven/Pixelpark
- Supported and advised clients Allianz, Samsung, and mobile.de
- Executed brand specials, banner campaigns, email marketing, SEM, e-learning, eCRM
Oct 2002 - Nov 2006
4 years 2 months Hamburg, Germany
Account Manager Online
Rapp Collins, Neteye, FCB
- Banner campaigns for Siemens Gigaset, DHL, Adobe, NIVEA
- Newsletter marketing for IKEA Germany
Summary
- Proven track record and many years of experience leading complex digital web projects
- Strong understanding of marketing and production implementation processes across all channels, including social, content, video, marketing automation
- Method skills in Agile (Scrum, Kanban) and Waterfall
- 10 years of Agile work (SM, Business Analyst, RE, UX)
- Affinity for creative innovation (Design Thinking, Customer Journey Analysis) and deep experience evaluating creative solutions
- Solution-oriented personality with a hands-on mentality
- Successful leadership of in-house and nearshore (Eastern Europe) project teams across various disciplines
- Excellent facilitation, structuring, and communication skills, goal focus, and decisiveness
- Experience managing projects valued up to CHF 1 million
Languages
German
Native
English
Advanced
Education
Oct 1996 - Jun 2002
Technische Universität Berlin
Diploma in Media Consulting · Media and Communication Studies · Berlin, Germany
Oct 1986 - Jun 1995
Gymnasium Heessen
Matura · Hamm, Germany
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