Experience
Jan 2023 - Present
2 years 11 months
- Conducting regular professional discussions to support and develop marketing specialists and managers
- Implementing systematic target vs. actual analyses for performance evaluation and goal setting
- Assisting with the administrative development of employees in leadership roles
- Promoting skills in people management
Jan 2015 - Dec 2017
3 years
- Developing and implementing corporate strategies and long-term business plans
- Conducting market analyses to identify new business opportunities and assess risks
- Collaborating with different departments to ensure strategy execution
- Leading project teams and coordinating interdisciplinary projects
- Analyzing competitor activities and adjusting strategy to market changes
- Communicating with stakeholders to align goals and expectations
- Participating in leadership meetings and strategic workshops
- Strategic planning and execution of marketing campaigns for the DACH region
- Leading and developing the marketing team, including performance monitoring
- Budget responsibility and cost control for marketing activities
- Planning and organizing trade shows and events for brand presentation
- Continuously optimizing the customer journey across all touchpoints
- Consulting for representative brands
- Projects in mechanical and plant engineering
Schwalbach am Taunus, Germany