Claire B.

Senior Business Developer, Consultant

Kuala Lumpur, Malaysia

Experience

Jan 2022 - Present
3 years 11 months
Kuala Lumpur, Malaysia

Senior Business Developer, Consultant

  • Helping companies to develop themselves: strategy thinking and implementation, client acquisition, prospection, negotiation, fundraising, communication, digital marketing, brand development and management, international recruitment.

  • Business management in several fields: industries, videogames, education, luxury retail, hospitality, food and beverage, cosmetics

  • Fundraising in France and on the international scene, campaigns with business angels, venture capitals, sponsorship deals

  • Sales process implementation and brand performance

  • Marketing management: advertising, promotion, digital marketing strategies for startups (Willa Entrepreneurship Program)

Jan 2012 - Nov 2022
10 years 11 months
Perpignan, France

Chief Executive Officer

ALROPRIM

  • Led team of 10 from storekeeper to sales executive

  • Managed a network of channel sales partners (MNC, supermarkets, distributors); set and communicated sales targets while supporting local operations through sharing of best practices to drive sales

  • Conceptualised, planned, and implemented core marketing strategies (digital, cultural, traditional and contextual) aimed at boosting client acquisition and retaining existing clients

  • Quality approach: obtaining the Bio label - Bureau Veritas 2022

  • Prospecting and commercial development: +5% of turnover in 2021

Jan 2011 - Dec 2012
2 years
Dubai, United Arab Emirates

Sales and Marketing Director

FL CONSULTING JLT

  • Managed a team of five administrative staff and freelance trainers and teachers

  • Coached companies to develop their business in the UAE: market analysis, diagnosis, marketing plan, negotiation, recruitment and training

  • Provided training in French, English, and Spanish in marketing, management, communication, and sales

  • Workshops with Alliance Française, newspaper creation, promotion of French culture

  • Media plan: publishing articles in The Diplomate Dubai, Jumeirah Group, covering services, hospitality, real estate, industry

Jan 2005 - Dec 2007
3 years
Dubai, United Arab Emirates

Managing Director

Mondial Strategie

  • Mentored sales teams in sales methodology, revamped and streamlined sales content, and delivered training for sales onboarding programs to achieve global sales targets

  • Analysed markets and recognised opportunities to expand business by adjusting product mix and targeting key verticals

  • Organised and participated in international trade shows

  • Participation in events: Smagua, Hispack, Fruit Logistica, Alimentaria, Biotechnology Fair; conversion rate: over 100 prospects visited, 5% became clients

  • Covered water industry, food industry, financial services, cosmetics, hospitality

Jan 2004 - Dec 2005
2 years
Hyères, France

Export Manager

Maxy

  • Designed business development strategy, product portfolio, and go-to-market strategy for all identified export countries

  • Selected and appointed distributors, managed distributor relations, negotiated contracts, and identified opportunities to penetrate new markets

  • Defined supply chain requirements for export and completed operations through order entry and customer service

  • Developed the export department: +8% of sales in one year, 25% of export sales in two years

Lecturer and Trainer

  • Engaged in training and lecturing roles at universities and institutions in France, the UK, UAE, and Belgium

  • Taught in French and English: intercultural management, marketing, buyer psychology, negotiation, communication, international purchasing, FDI, organizational behavior

  • Delivered programs in tourism management, international trade, business and administration management across sectors: hospitality, services, industry, retail

  • Achievements: personal development plan at Coventry University with 100% of students receiving certification over three years; lectures with 200 attendees on economic challenges and intercultural negotiation; more than 150 trainings delivered to businesses with 90% certification pass rate; trained professionals of more than 10 nationalities

Summary

  • Over two decades of dynamic expertise in Management, Marketing, and Change Implementation.
  • Played a pivotal role in facilitating fundraising efforts and cultivating strategic partnerships for both startups and multinational corporations (MNCs).
  • Sound experience in several sectors such as Industries, Hospitality, Education, Services, and Technologies.
  • Demonstrated success with more than 15 years of international exposure across Europe, Middle East (UAE, Bahrein, Qatar) and Asia (Malaysia, China and Singapore).
  • A visionary and results-focused professional with an entrepreneurial spirit and strategic acumen.
  • Proven track record of building, leading, and driving high-performing teams through strong leadership.
  • Passionate lecturer delivering training for Students and Executives in Marketing and Management in French, English, and Spanish.

Languages

French
Native
English
Advanced
Spanish
Advanced

Education

IUP Miix - Institute of International Management and Export

MBA, International Trade and Industrial Strategy · International Trade and Industrial Strategy · Aix-en-Provence, France

Isafi - Institute of International Business and Finance

Master’s Degree in International Business and Finance · International Business and Finance · Marseille, France · With Honours

Certifications & licenses

Bio Label

Bureau Veritas

Pilates Instructor CQP Als Agee + Pilates I, Ii, Iii

EMSAT Formation

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