Helping companies to develop themselves: strategy thinking and implementation, client acquisition, prospection, negotiation, fundraising, communication, digital marketing, brand development and management, international recruitment.
Business management in several fields: industries, videogames, education, luxury retail, hospitality, food and beverage, cosmetics
Fundraising in France and on the international scene, campaigns with business angels, venture capitals, sponsorship deals
Sales process implementation and brand performance
Marketing management: advertising, promotion, digital marketing strategies for startups (Willa Entrepreneurship Program)
Led team of 10 from storekeeper to sales executive
Managed a network of channel sales partners (MNC, supermarkets, distributors); set and communicated sales targets while supporting local operations through sharing of best practices to drive sales
Conceptualised, planned, and implemented core marketing strategies (digital, cultural, traditional and contextual) aimed at boosting client acquisition and retaining existing clients
Quality approach: obtaining the Bio label - Bureau Veritas 2022
Prospecting and commercial development: +5% of turnover in 2021
Managed a team of five administrative staff and freelance trainers and teachers
Coached companies to develop their business in the UAE: market analysis, diagnosis, marketing plan, negotiation, recruitment and training
Provided training in French, English, and Spanish in marketing, management, communication, and sales
Workshops with Alliance Française, newspaper creation, promotion of French culture
Media plan: publishing articles in The Diplomate Dubai, Jumeirah Group, covering services, hospitality, real estate, industry
Mentored sales teams in sales methodology, revamped and streamlined sales content, and delivered training for sales onboarding programs to achieve global sales targets
Analysed markets and recognised opportunities to expand business by adjusting product mix and targeting key verticals
Organised and participated in international trade shows
Participation in events: Smagua, Hispack, Fruit Logistica, Alimentaria, Biotechnology Fair; conversion rate: over 100 prospects visited, 5% became clients
Covered water industry, food industry, financial services, cosmetics, hospitality
Designed business development strategy, product portfolio, and go-to-market strategy for all identified export countries
Selected and appointed distributors, managed distributor relations, negotiated contracts, and identified opportunities to penetrate new markets
Defined supply chain requirements for export and completed operations through order entry and customer service
Developed the export department: +8% of sales in one year, 25% of export sales in two years
Engaged in training and lecturing roles at universities and institutions in France, the UK, UAE, and Belgium
Taught in French and English: intercultural management, marketing, buyer psychology, negotiation, communication, international purchasing, FDI, organizational behavior
Delivered programs in tourism management, international trade, business and administration management across sectors: hospitality, services, industry, retail
Achievements: personal development plan at Coventry University with 100% of students receiving certification over three years; lectures with 200 attendees on economic challenges and intercultural negotiation; more than 150 trainings delivered to businesses with 90% certification pass rate; trained professionals of more than 10 nationalities
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