Carsten Schürg - Interim Manager and Consultant / Head of Campaign and Project Management

Münsing, Germany

Experience

Jun 2019 - Present

6 years 7 months

Münsing, Germany

Interim Manager and Consultant / Head of Campaign and Project Management

ISPO Group

Project management of the ISPO Munich future project
Management of marketing, social media and PR for ISPO Munich and Outdoor by ISPO
Project management of the Future Labs

Jan 2018 - Jun 2019

1 year 6 months

Pullach, Germany

Co-Founder and Managing Director

MyFitnessGutschein GmbH

Responsibility for business development, controlling and finance, IT, marketing and strategy

Jan 2017 - Dec 2017

1 year

Munich, Germany

Director of Marketing and Strategy

My Fitness Card GmbH

Responsibility for marketing and strategy in B2C and B2B, as well as developing investment models in the media sector

Oct 2009 - Nov 2016

7 years 2 months

Head of Marketing and PR

Sport Scheck GmbH

Personnel management and responsibility for over 50 employees organized in 5 departments
Strategic brand positioning and leadership of the Sport Scheck brand in the DACH region
Budget and media planning and control for offline and online channels with budget responsibility of over 50 million EUR
Management of the Sport Scheck customer club and CRM
Set up a 'House of Content', developed a social media strategy (Facebook, blog, Twitter, Instagram, etc.)
Spokesperson and moderator for various press conferences and events, including the opening gala of the Munich flagship store

May 2007 - Sep 2009

2 years 5 months

Munich, Germany

Managing Partner

Softmachine GmbH

Responsibility for business development, controlling and finance, IT, marketing and strategy

Nov 2001 - Apr 2007

5 years 6 months

Munich, Germany

Managing Partner

Serviceplan Vierte Werbeagentur GmbH

Responsible for managing client services (including Adler, AOK, BMW, DATEV, Expedia, Rodenstock, ZDF), business development, and financial management

Jan 1998 - Oct 2001

3 years 10 months

Munich, Germany

Deputy Managing Director / Account Director

Serviceplan Erste Werbeagentur GmbH

Responsible as key account lead for clients across automotive, online travel, food, media, IT & telecom, and fashion

Aug 1995 - Dec 1997

2 years 5 months

Darmstadt, Germany

Client Consultant

Gerrasch & Partner Werbeagentur

Consulting companies in financial services, automotive, media, IT, and energy

Heitersheim, Germany

Head of Business Unit

Kappus GmbH

Setting up marketing, e-commerce, social media, product development, and international expansion of the KAPPUS brand
P&L responsibility for KAPPUS's own brand

London, United Kingdom

Senior Vice President Germany

Kindred Ltd.

Responsible for market entry in Germany and acquiring brand partners

Summary

Many years of extensive experience in strategic corporate and brand management across different industries in both B2C and D2C

Marketing and sales specialist with broad leadership experience as managing director, department head and founder in agency, corporate and startup environments.

Solid know-how in brand and retail marketing as well as e-commerce across the full marketing and sales spectrum.

KPI/ROI-based budget and campaign management across all marketing channels with budget responsibility of over 50 million EUR.

Certified, systemic business coach and change manager with personnel responsibility for more than 50 employees.

Extensive network in the sports and fitness industry.

Languages

German

Native

English

Advanced

French

Advanced

Education

Oct 1990 - Jun 1995

Johann Wolfgang Goethe University Frankfurt

Diploma in Business Administration · Business Administration · Frankfurt am Main, Germany

Oct 1990 - Jun 1995

Johann Wolfgang Goethe University Frankfurt

Diploma in Political Science · Political Science · Frankfurt am Main, Germany

Certifications & licenses

Change Manager

Systemic Business Coach

European Coaching Association

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Experience

Interim Manager and Consultant / Head of Campaign and Project Management

ISPO Group

Co-Founder and Managing Director

MyFitnessGutschein GmbH

Director of Marketing and Strategy

My Fitness Card GmbH

Head of Marketing and PR

Sport Scheck GmbH

Managing Partner

Softmachine GmbH

Managing Partner

Serviceplan Vierte Werbeagentur GmbH

Deputy Managing Director / Account Director

Serviceplan Erste Werbeagentur GmbH

Client Consultant

Gerrasch & Partner Werbeagentur

Head of Business Unit

Kappus GmbH

Senior Vice President Germany

Kindred Ltd.

Summary

Languages

Education

Johann Wolfgang Goethe University Frankfurt

Diploma in Business Administration · Business Administration · Frankfurt am Main, Germany

Johann Wolfgang Goethe University Frankfurt

Diploma in Political Science · Political Science · Frankfurt am Main, Germany

Certifications & licenses

Change Manager

Systemic Business Coach

European Coaching Association

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