Carsten S.
Interim Manager and Consultant / Head of Campaign and Project Management
Experience
Jun 2019 - Present
6 years 3 monthsMünsing, Germany
Interim Manager and Consultant / Head of Campaign and Project Management
ISPO Group
- Project management of the future project ISPO Munich
- Management of marketing, social media and PR for ISPO Munich and Outdoor by ISPO
- Project management of the Future Lab
Jan 2018 - Jun 2019
1 year 6 monthsPullach, Germany
Co-Founder and Managing Director
MyFitnessGutschein GmbH
- Responsibility for corporate development, controlling and finance, IT, marketing and strategy
Jan 2017 - Dec 2017
1 yearMunich, Germany
Director of Marketing and Strategy
My Fitness Card GmbH
- Responsibility for marketing and strategy in B2C and B2B as well as development of partnership models in the media sector
Oct 2009 - Nov 2016
7 years 2 monthsHead of Marketing and PR
Sport Scheck GmbH
- Leadership and responsibility for over 50 employees, organized in 5 departments
- Strategic brand positioning and management of the Sport Scheck brand in DACH
- Budget and media planning and management offline and online with budget responsibility of over EUR 50 million
- Management of the Sport Scheck customer club and CRM
- Establishment of a 'House of Content', development of a social media strategy (Facebook, blog, Twitter, Instagram etc.)
- Press spokesperson, moderator of various press conferences and events, including the opening gala at the Munich flagship store
May 2007 - Sep 2009
2 years 5 monthsMunich, Germany
Managing Partner
Softmachine GmbH
- Responsibility for corporate development, controlling and finance, IT, marketing and strategy
Nov 2001 - Apr 2007
5 years 6 monthsMunich, Germany
Managing Partner
Serviceplan Vierte Werbeagentur GmbH
- Executive responsibility for client service (among others Adler, AOK, BMW, DATEV, Expedia, Rodenstock, ZDF), business development and commercial management
Jan 1998 - Oct 2001
3 years 10 monthsMunich, Germany
Deputy Managing Director / Account Director
Serviceplan Erste Werbeagentur GmbH
- Key account responsibility for clients in automotive, online travel, food, media, ICT and fashion sectors
Aug 1995 - Dec 1997
2 years 5 monthsDarmstadt, Germany
Account Manager
Gerrasch & Partner Werbeagentur
- Consulting for companies in financial services, automotive, media, IT and energy sectors
Heitersheim, Germany
Head of Business Unit
Kappus GmbH
- Development of marketing, e-commerce, social media, product development and internationalization of the KAPPUS brand
- P&L responsibility for the KAPPUS private label
London, United Kingdom
Senior Vice President Germany
Kindred Ltd.
- Responsible for market entry in Germany and acquisition of brand partners
Summary
Years of extensive experience in strategic corporate and brand management across various industries in both B2C and D2C
Marketing and sales specialist with comprehensive leadership experience as managing director, division head and founder in agency, corporate and startup environments.
Solid knowledge in brand and retail marketing as well as ecommerce across the entire marketing and sales spectrum.
KPI/ROI-based budget and campaign management across all marketing channels with budget responsibility of over EUR 50 million.
Certified systemic business coach and change manager with personnel responsibility for over 50 employees.
Extensive network in the sports and fitness industry.
Languages
German
NativeEnglish
AdvancedFrench
AdvancedEducation
Oct 1990 - Jun 1995
Johann Wolfgang Goethe University Frankfurt
Diploma in Business Administration · Business Administration · Frankfurt am Main, Germany
Oct 1990 - Jun 1995
Johann Wolfgang Goethe University Frankfurt
Diploma in Political Science · Political Science · Frankfurt am Main, Germany
Certifications & licenses
Change Manager
Systemic Business Coach
European Coaching Association
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