Carsten Schürg
Interim Manager and Consultant / Head of Campaign and Project Management
Experience
Interim Manager and Consultant / Head of Campaign and Project Management
ISPO Group
- Project management of the ISPO Munich future project
- Management of marketing, social media and PR for ISPO Munich and Outdoor by ISPO
- Project management of the Future Labs
Co-Founder and Managing Director
MyFitnessGutschein GmbH
- Responsibility for business development, controlling and finance, IT, marketing and strategy
Director of Marketing and Strategy
My Fitness Card GmbH
- Responsibility for marketing and strategy in B2C and B2B, as well as developing investment models in the media sector
Head of Marketing and PR
Sport Scheck GmbH
- Personnel management and responsibility for over 50 employees organized in 5 departments
- Strategic brand positioning and leadership of the Sport Scheck brand in the DACH region
- Budget and media planning and control for offline and online channels with budget responsibility of over 50 million EUR
- Management of the Sport Scheck customer club and CRM
- Set up a 'House of Content', developed a social media strategy (Facebook, blog, Twitter, Instagram, etc.)
- Spokesperson and moderator for various press conferences and events, including the opening gala of the Munich flagship store
Managing Partner
Softmachine GmbH
- Responsibility for business development, controlling and finance, IT, marketing and strategy
Managing Partner
Serviceplan Vierte Werbeagentur GmbH
- Responsible for managing client services (including Adler, AOK, BMW, DATEV, Expedia, Rodenstock, ZDF), business development, and financial management
Deputy Managing Director / Account Director
Serviceplan Erste Werbeagentur GmbH
- Responsible as key account lead for clients across automotive, online travel, food, media, IT & telecom, and fashion
Client Consultant
Gerrasch & Partner Werbeagentur
- Consulting companies in financial services, automotive, media, IT, and energy
Head of Business Unit
Kappus GmbH
- Setting up marketing, e-commerce, social media, product development, and international expansion of the KAPPUS brand
- P&L responsibility for KAPPUS's own brand
Senior Vice President Germany
Kindred Ltd.
- Responsible for market entry in Germany and acquiring brand partners
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Sport (14 years), Advertising (11.5 years), Retail (8.5 years), Information Technology (4 years), and Media and Entertainment (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (22.5 years), Customer Service (12.5 years), Finance (9.5 years), Strategy (9 years), Project Management (6.5 years), and Information Technology (4 years).
Summary
Many years of extensive experience in strategic corporate and brand management across different industries in both B2C and D2C
Marketing and sales specialist with broad leadership experience as managing director, department head and founder in agency, corporate and startup environments.
Solid know-how in brand and retail marketing as well as e-commerce across the full marketing and sales spectrum.
KPI/ROI-based budget and campaign management across all marketing channels with budget responsibility of over 50 million EUR.
Certified, systemic business coach and change manager with personnel responsibility for more than 50 employees.
Extensive network in the sports and fitness industry.
Languages
Education
Johann Wolfgang Goethe University Frankfurt
Diploma in Business Administration · Business Administration · Frankfurt am Main, Germany
Johann Wolfgang Goethe University Frankfurt
Diploma in Political Science · Political Science · Frankfurt am Main, Germany
Certifications & licenses
Change Manager
Systemic Business Coach
European Coaching Association
Profile
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